Remove Channel Remove CRM Remove Exchange Remove Satisfaction

Playing by the (Wrong) Rules

Sea Change Strategies

It’s a quintessential market exchange. I think one cause of the low-dollar death spiral is the fantasy of CRM, or constituency relationship management. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules. The problem isn’t CRM itself but the fantasy that it can do the job alone. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty.

Rules 76