3 Questions Environmental Organizations Should Ask When Evaluating a CRM

EveryAction

Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting. For environmental organizations, these are three questions that should be asked about any potential new CRM.

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5 Ways to Effectively Use Your CRM

EveryAction

A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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5 Features Environmental Organizations Need From Their CRM

EveryAction

In this series, we’ll be exploring the unique concerns that organizations in different fields consider when searching for a CRM software. For environmental organizations, an effective CRM will seamlessly enable both fundraising and advocacy.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. How CRM + donor management software can help your teams work better together.

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels.

How Nonprofit CRM Management Can Improve Donor Stewardship

Ann Green

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Your CRM is full of useful management tools that can aid you in cultivating donors.

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CRM … Meet MRM

The Agitator

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! In this new age of the consumer-initiated engagement, marketers cannot afford to allow the mobile channel to simply be another tactical execution point that sits apart from the overall customer experience.

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A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Uploading this information into a customer relationship management (CRM) tool can be a great first step. With a CRM tool, a nonprofit can track all sorts of data on its current and potential donors, including contribution history, engagement history, social media links, and more.

Big Pressure for Big Data? Here’s What to Do

Getting Attention

That the key to the rich insights (a true 360-degree perspective) necessary for truly integrated marketing that reflects your supporters’ interactions with your organization over time, and is delivered consistently—across marketing channels and strategies—for a more relevant, resonant experience.

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Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). CRM engagement

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

In a fast-paced, multi-channel world, universities need up-to-date technology and strategy in order to effectively reach and retain alumni donors. fundraising CRM Development donor management higher education

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

In a fast-paced, multi-channel world, universities need up-to-date technology and strategy in order to effectively reach and retain alumni donors. fundraising CRM Development donor management higher education

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

You can manage all your donors in a single place regardless of what channel you acquired them. It has been an ongoing pain point for nonprofits using other CRM solutions, so we were determined to solve that problem. This helps you understand the impact of your messaging across channels. Even if you are running a single-channel strategy, you should still focus on targeting your message. fundraising CRM donor management

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

Donor databases can provide more insight into your donors’ interests and preferred communication channels. Love (Stewardship) Guest Posts crm donor retention

EveryAction Acquires DonorTrends

EveryAction

Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C.,

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Custom reports offer a real-time picture of your supporters across all channels. From new feature adoption workshops to advanced CRM trainings, hundreds of recordings, and monthly in-depth webinars, users have access to the resources they need to be successful using the tool. #15.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

All marketing boils down to three primary tasks: (1) understanding the people you are communicating with, (2) creating relevant and compelling messaging those people find valuable and (3) delivering that messaging to those people through a variety of communications channels.

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7 Tips to Improve Nonprofit Donor Communication

Ann Green

To best target your communication to specific donors, take a look at your donor data collected by your donation pages and stored in your constituent relationship management (CRM) system, also known as your donor database.

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When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? In both cases — the 3-month mark and the 12-month mark — we were able to decide on that number and to create that setting in our CRM.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. As such, your supporters can spread the word about your nonprofit through their social media channels.

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4 Easy Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

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4 Doable Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

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Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

Campaign Medium: This is the main communications channel, so for example, we use “email” for both the email newsletter and the single topic emails. Your website CMS or your CRM database may have URL builders built into them too.

7 Questions on Marketing Automation for Nonprofits

EveryAction

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically.

Get More from Your Donor Database

Getting Attention

To get a full and accurate 360-degree view of your constituents’ habits, actions and preferences, feed in data on every way they touch your organization (and vice versa) across all channels (website, social, direct mail, telemarketing, physical store, etc.),

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Time and time again, I’ve seen consistency across channels, programs and services, and audiences help nonprofits like yours motivate the actions they need. For example, use your CRM or donor database to segment your lists in the way that’s most meaningful, then customize messages accordingly.

Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever. Jeff has been working with his team for the last 12 years on building the optimal fundraising, CRM database, and marketing solution for nonprofits.

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When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

The bottom line in both email and print: Invest in a good CRM. Good tracking and list segmentation with customized sending schedules for different segments in different channels based on their engagement status — with automation to move people from segment to segment based on their action or inaction in time windows you set — will allow you to maintain a strong sender reputation, optimize engagement and donor retention, and save you money.

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5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

Because mobile apps make social channels so accessible, you should focus on more than posting your own content. The information on your mobile donors is sitting in your nonprofit CRM , and it can be used to create more personalized communications. John Killoran.

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Setting Standards for Social Media Measurement

Social Marketing and Social Change

Media content analysis should be supplemented by web and search analytics, sales and CRM data, survey data and other methods. Engagement could be but is not necessarily an outcome and is manifested differently by channel.

5 Tips to Boost Your Mobile Donor Engagement Levels

Ann Green

If you’ve stored this donor data in your donor management or CRM solution , it’ll be easy to find and use, making this an effortless step. While it’s easy to get swept up in your multi-channeled fundraising or outreach hustle , it’s important to remember that it’s all about your cause.

Playing by the (Wrong) Rules

Sea Change Strategies

I think one cause of the low-dollar death spiral is the fantasy of CRM, or constituency relationship management. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules. The problem isn’t CRM itself but the fantasy that it can do the job alone. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty.

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Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

Most brands are still only “half engaging&# on social channels. Need to read Gartner’s Social CRM Report. American Red Cross is doing an amazing job engaging on Twitter among other channels. Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ).

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Year End: Optimizing Monthly Giving

The Agitator

It’ll tell you what to include (and exclude) on your donation pages…recommend channels and frequency of communication and cultivation…how to win back lost, stolen or canceled credit cards…and how to test each step of your recurring donation process.

#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

Which fundraising channels have worked best for you in the past, in terms of both total donations and donor acquisition? The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too.

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7 Techniques to Boost Donor Engagement

Fundraising Coach

Using donor database software, also known as a nonprofit CRM , will give you the knowledge to create more personalized information based on your donors. Text messaging lets you communicate with donors using a channel that they find comfortable.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Once I shared a restaurant review with some colleagues and saw that review spread across my network and encourage dozens of people to try that restaurant I had what I call my "peanut butter chocolate" moment about how blogging and online community was a natural communications and marketing channel.

Diva Marketing Talks Social Media + eMail with Simms Jenkins and Morgan Stewart

Diva Marketing Blog

Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media. He now serves as ExactTarget's industry expert on marketing trends across all interactive channels. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.

Is Blackbaud Too Nice?

The Agitator

We neglect to our detriment strategic focus and concern about the important and fundamental ‘plumbing’ of contemporary fundraising – the database, CRM, eCRM platforms and other fundraising software applications. No matter how sparkling, shiny, fun and noble the great ideas and theories we espouse are, the fact is, without adequate ‘plumbing’ neither single ideas nor the overarching grail of integrated, multi-channel marketing and fundraising will hold much water.

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A Crowd By Any Name

The Agitator

Provides an excellent acquisition channel for new (and clearly, motivated) donors. Explore all options including: your in-house ones available through your existing CRM or consider a standalone platform.

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Why donors stop their support

Nonprofit Marketing Blog

Larger charities rely on the support of thousands of multi-year supporters from various channels. Just imagine what a solid communication plan built upon a top notch CRM/Database solution could do for each item above. I recently hosted a guest post by Jay Love on the great donor exodus.

The Value Of Now!

The Agitator

Few understood that the real reason for celebration was that, for the first time in marketing, there was a channel and technologies that could deal with the elusive ingredient of “when&#. The online channel took care of the elusive “when&# factor, because now people would simply search and instantly find a variety of ways to deal with their headache, served up by marketers with the aid of a variety of tools like Google Adwords.

State Of Mobile Fundraising & Engagement

The Agitator

All channels/avenues of distribution must be available, and integrated so your organization can gain maximum distribution. Remember, when it comes to mobile we’re talking about ‘engagement’ … and today’s and especially tomorrow’s reality is that supporters, donors, activists and volunteers engage through multiple channels. What are the improvements in average gift and retention rates that show up in the direct mail or online channel?