When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

Here’s a conundrum that’s come up in multiple conversations lately. In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels.

Do You Start with the Idea or the Communications Channel?

Kivi's Nonprofit Communications Blog

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Lots of communications channels without real content is just annoying or meaningless noise.

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

I sometimes refer to this confluence as turning your nonprofit into a media mogul , which emphasizes managing lots of different communications channels to reach your supporters directly. What should we write about in our newsletters, website, blog, social media, etc.?

Brandraising: One Organization, Many Channels

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Sarah Tweets @BigDuckSarah; please join her in conversation there. As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. Only rarely would a post ignite in one of the channels.

Is Social Media A Conversation Hoax?

Diva Marketing Blog

For many marketers the social web is nothing more but a new channel to reach more eye balls. the blather of marketing messages posted on social networks like Facebook or Twitter are conversational hoaxes. Conversation Hoax 1: People don't pass along messages to their friends.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.

Age of Conversation 3: Time To Get Busy!

Diva Marketing Blog

Gavin Heaton and Drew McLellan had a wild idea to crowd source a book about the new conversations that were changing the fabric of marketing. Hence was born the Age of Conversation 1. 2008 brought Age of Conversation 2 with over 200 contributing authors. .

A Multi-Channel Giving Surprise

A. Fine Blog

I hope organizations will take a longer view, which is that donors are capable of giving more online, but we need to get more intentional about how we engage them in conversation and action, and give them compelling reasons to give. Maybe his online and on land giving conversion is just a blip in time, part of the large transition we’re making, or at least I sure hope it is.

Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.

Diva Marketing Talks Keepin' The Conversation Real With CK Kerley & Valeria Maltoni

Diva Marketing Blog

To help you understand how to participate in the "new" conversation without getting blown-up. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing.

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

You’re failing to communicate through diverse channels. You’re discounting traditional donor communication channels. Similarly, your team should create a communications calendar that accounts for each channel of your communications with donors.

New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Kivi's Nonprofit Communications Blog

On the STRATEGIC side of things , do the Quick and Dirty Marketing Strategy all day, every day, in every conversation. This is about picking the right channels. Channels are things like email, print, Facebook, etc. You will probably use multiple channels.

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The Best of Social Marketing in 2014

Social Marketing and Social Change

The program highlighted benefits of class participation (staying independent, building relationships), reduced potential barriers (providing convenient, subsidized classes), and communicated marketing messages through church leaders, trained “messengers,” printed materials and church-based communication channels. These messages can be effectively disseminated through existing church communication channels.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. Most importantly, it allows us to create strategies that prioritize multichannel conversion.

Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

I'm curious how you see nonprofits fitting into this conversation. The marketing channels that return the highest ROI are email marketing, SEO and content marketing. I got a great question from a reader last week.

Catch EveryAction at NTC 2019

EveryAction

Learn more from our nonprofit experts at these panels: Raise More Money by Automating Right Message, Right Person, Right Time Join EveryAction Executive Director Melissa Wyers along with Mel King and Rosa Del Angel from Voto Latino in a conversation about digital automation.

The Best of Social Marketing in 2014

Social Marketing and Social Change

The program highlighted benefits of class participation (staying independent, building relationships), reduced potential barriers (providing convenient, subsidized classes), and communicated marketing messages through church leaders, trained “messengers,” printed materials and church-based communication channels. These messages can be effectively disseminated through existing church communication channels.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Trolls want to shift the conversation over to their agenda. 3) Redirect the conversation onto a private channel.

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. Do not simply “set it and forget it” with generic, automated links blasted across all of your social media channels. Tailor your content for each channel’s users.

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last year, 37% prioritized having internal conversations about social media as a service , rather than a billboard. This year, the top to-do is better matching content to the right social media channel.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Nonprofits are jumping on social channels in greater numbers. People on social media channels expect answers and acknowledgement, and fast. You may not be ready for social media if you don’t want to open up conversations and build authentic relationships with your community online.

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Social media and blogging were the next two important channels.)

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Mixed Links for Nonprofit Communicators – July 5, 2019

Kivi's Nonprofit Communications Blog

Ann Smarty at The Content Marketing Institute shares 7 Tools to Optimize Your Old Content for New Conversions. If you don’t like what YouTube recommends after your videos, YouTube to include ‘Don’t recommend’ feature for specific channels.

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Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels.

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

increase the percentage of race revenue raised via peer-to-peer fundraising by 20%) Increased levels of influence or share of conversation (e.g., The tactics you use (the channels or tools) can also influence how you phrase your objectives, although I caution you against only using objectives that are directly tied to a specific tool or communications channel. Ideally, you are using multiple tools or channels to achieve an objective.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

Storytelling through open social media channels allows you to lift the veil and be transparent in your operations and your work. Be where your donors are already and insert yourself into the conversation. Post, tweet and share online and listen to the conversation that ensues!

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Custom reports offer a real-time picture of your supporters across all channels.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Remember that you do not need to be on each of these channels— read this post to determine which platforms will work best to get your nonprofit closer to your goal.). At least a third of the tweets you share need to be tagging other accounts or replying to people and starting conversations.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. allows it to stand out in the larger conversation in our issue area?

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3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

2- You are using your channels like a billboard. Cultivate a group of Social Media Ambassadors, and give them a badge to add to their blogs, websites, and social media channels. Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Via this new channel, Pornhub users can scroll through so-called “bee porn” which are really short video clips of honeybees foraging and flying around and doing their thing.

[Guide] Creating Video for Nonprofits

EveryAction

So that being said, a lot of these smaller nonprofits won't have distribution channels from local outlets. And so, social media becomes their distribution channel. Often, I’ll go into a community, listen to their stories, and sit down in their living rooms to film those conversations.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you are looking to convert your social followers, check out 4 Tools to Drive Conversions From Your Social Traffic. Looking to add another communications channel? Drinks at Penrose in Oakland, CA.

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7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

iMarketSmart

citizens; Conversely, the favorability of capitalism has fallen among all age groups; All while trust in nongovernment organizations keeps declining (by as much as 18% last year among ‘the informed public’). The fragmentation of communication channels keeps growing.

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

Slack Organizes Communications In Channels. Slack is organized by channels that you create. Imagine starting a new gig and having a searchable window into the institutional knowledge and team conversations for your new project.

5 Tips to Increase Donations with the Google Ad Grant

Twenti

The more relevant the landing page, the better the ad position and conversions. That’s why it is essential to track your conversion rates, and what people do on the landing page and your website, to understand what works and what doesn’t.

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Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

Through Dressember’s annual campaign, thousands of men and women take on the challenge of wearing a dress or tie every day during the month of December, and use the challenge as a way to start conversations about the reality of modern slavery, resulting in over $7.5

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Stamer is in charge of all digital communications strategy, including the many channels in which St. After analyzing the data and seeing that there was little to no conversation or engagement on their social media channels, she worked on improving the content strategy. “We

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Engage with your audience in an active conversation — retweeting and commenting on their what they share. Jim Lynch.