When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Here’s a conundrum that’s come up in multiple conversations lately.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck.

Content, THEN Channels, Follows Connection

Getting Attention

Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Channel Manager Incentives: A Modest Proposal

The Agitator

When a siloed staff is channel-structured and channel-incentivized, the knives come out. And in the interest of maintaining their fiefdom, both online and offline channels can resist even the most basic of coordination like e-appends or asking donors about other preferred channels.

Do You Start with the Idea or the Communications Channel?

Kivi's Nonprofit Communications Blog

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Lots of communications channels without real content is just annoying or meaningless noise.

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels.

Go Multi-Channel for Better Year-End Success

Ann Green

This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

School 133

Feedback Week: Channel and Volume Preferences

The Agitator

And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!),

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public.

Rhode Island News Channel

Fundraising Breakthroughs

These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.)

Channel Your Inner Four-Year Old

Ann Green

Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)

Channel vs. Identity: Two Go In; One Comes Out

The Agitator

Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck.

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win). Presence in Multiple Channels.

Can You ‘Hatch’ A Multi-Channel Donor?

The Agitator

What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved.

Is Channel Integration Worth It?

The Agitator

Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of

The Human Rights Channel

The Agitator

YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action.

Brandraising: One Organization, Many Channels

Fundraising 123

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

Want To Improve Your Digital And Multi-Channel Fundraising?

The Agitator

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels.

Single Channel Is Dead

The Agitator

None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead.

Understanding the value of multi-channel fundraising

Fundraising 123

Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well.

A Multi-Channel Renewal Strategy

The Agitator

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters.

Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

The marketing channels that return the highest ROI are email marketing, SEO and content marketing. I got a great question from a reader last week.

Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!??

Using fundraising thermometers in multi-channel and multi-goal campaigns

DonorDigital

PETA made the most of the challenge by rolling out a multi-channel campaign to their constituents: direct mail, telemarketing, and online. Direct mail and telemarketing URL’s directed people to an online donation page that included the multi-channel $500,000 goal.

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.

Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

Be Channel Agnostic

Marketing for Nonprofits

Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic!

Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners ; 'Plogging' Arrives in America ???

Selfish Giving

That's why you need a a regular stream of outstanding content on your website that you, in turn, share on your social channels. Want more corporate partners? For early-stage engagement with companies, focus on: 1. Email. The first connection with a prospect is often through email.

Why You Need a Multichannel Fundraising Campaign

Ann Green

Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Your fundraising campaign will be more successful with multiple asks and by using multiple channels. 6 Tips for Planning a Multi-Channel Fundraising Campaign.

Multi-Channel Approach at UJA Federation

A. Fine Blog

I loved what she had to say about their multi-channel approach on Facebook, Twitter and YouTube. I spoke last night to a group of Trustees at the UJA Federation of NY hosted by the Volunteer & Leadership Development Division.

A Multi-Channel Giving Surprise

A. Fine Blog

I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Here’s the part that stopped me in my tracks: The report notes that online giving is increasing, that online donors tend to be younger than direct mail donors and give less initially.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.

Broadening Your Fundraising Net: Diversifying Your Fundraising Channels to Build a Financially Healthy Organization

Fundraising 123

Do you have a firm grasp on your fundraising channels? Knowing where the money comes from to run your nonprofit is almost as important as understanding how these sources affect the sustainability of your organization. Would you like to build on this revenue, even during tough economic times?