Expert insights. Personalized for you.
What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. MORE
Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well. MORE
You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website and email list in shape. MORE
Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic! I received this email last week from Sarah Waters, Director of Communications for The Hearing and Speech Agency. Hi Jocelyn, I have a simple, boring question.but it means a lot to a small non-profit: Do we keep spending $500 to $1,000 on yellow pages ads? MORE
Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win). Presence in Multiple Channels. MORE
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. Without multi-channel marketing and fundraising, your target audiences are confused by the inconsistency of what they’re hearing from you via various “channels” (your emails vs. Facebook page vs. in-person events). MORE
10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Use your nonprofits logo/icon as your profile picture (and design your channel to match it). Have a channel trailer. MORE
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . MORE
This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Download Your Multi-Channel Fundraising Campaign Worksheet. MORE
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.) MORE
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars). MORE
Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why. You’ll answer their question, but they’ll keep responding with why again and again…… A lot of nonprofit communication isn’t focused on why something is important. MORE
Top Channels in Order of Importance for Nonprofits. We’ve seen very little change in the top six channels over the decade we’ve been doing the Trends Reports. MORE
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. The channels aren't dead — using them by themselves is dead. Using a single communication channel to engage with constituents is a dead on arrival strategy. Direct mail is dead. Email is dead. TV and radio are dead. MORE
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars). MORE
Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of MORE
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions. MORE
Another reason nonprofits should focus on email: it's the empathy channel. Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? And they plan to raise the money before the end of the year! I bet they'll do it too because these YouTubers have millions of followers. But the real key is that they have influence with these people. MORE
Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters. MORE
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.) MORE
And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!), The chief violator for both channel and volume is postal mail. The top solution is to actively ask people up front if they want to receive communications through a particular channel. MORE
Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places. Instead, focus on channels where 1) your supporters and prospects already are; then narrow those to 2) where they take actions like the one you want them to take! Connect First. MORE
These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings. MORE
Turn your stories, annual reports, case studies, grant proposals, and more into beautiful PDF e-books to share on your website or via social media channels. The post 10 Ways to Re-purpose Content on Digital Channels appeared first on marketing for the modern nonprofit. MORE
YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. MORE
Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. HIT REPLY to this email and pick a FIRST and SECOND choice. A Selfish Giving OR CauseTalk Radio t-shirt. I'll need your size (I have women's sizes!) MORE
Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. Top 5 Nonprofit Youtube Channels. MORE
A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public. MORE
While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you on the relative importance of social media channels to nonprofits. MORE
When a siloed staff is channel-structured and channel-incentivized, the knives come out. And in the interest of maintaining their fiefdom, both online and offline channels can resist even the most basic of coordination like e-appends or asking donors about other preferred channels. And forget about doing e-appends simply because a multichannel donor does better for your organization than a single channel donor. MORE
There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. It is the most important thing on your plate, and ultimately must be consistent across all channels. Begin adding social media channels to the mix. Lu Esposito. Facebook, website, direct mail, blogs, Twitter, etc. MORE
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead. MORE
A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. The study also defines 5 criteria for multi-channel success. Again, from the study, " While the concept of integrated multi-channel marketing is logical, moving toward an integrated approach is ANYTHING but trivial. MORE
He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels. MORE
Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me. Channel 3: Facebook. Channel 4: Reddit. Channel 5: Articles. Channel 6: Twitter. MORE
As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice? MORE
How Mark Horvath at the nonprofit Invisible People grew his YouTube channel from 40,000 monthly views to 40 million. John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising. MORE
Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that. MORE
Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise. What do you usually start with, your content or your channels? MORE
This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet. MORE
Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels. Here are five tech-enabled strategies that you should consider as you embark on a multi-channel fundraising effort: Leverage your CRM data to make effective asks. MORE
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. MORE
In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). MORE
Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.” MORE
Channel Related Topics Kivi's Nonprofit Communications Blog
DECEMBER 10, 2020
While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you on the relative importance of social media channels to nonprofits.
Kivi's Nonprofit Communications Blog
JANUARY 14, 2021
Top Channels in Order of Importance for Nonprofits. We’ve seen very little change in the top six channels over the decade we’ve been doing the Trends Reports.
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NonProfit Hub
JANUARY 5, 2021
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email.
iMarketSmart
APRIL 19, 2013
Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”
Getting Attention
SEPTEMBER 27, 2013
Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places. Instead, focus on channels where 1) your supporters and prospects already are; then narrow those to 2) where they take actions like the one you want them to take! Connect First.
iMarketSmart
OCTOBER 12, 2017
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.
Kivi's Nonprofit Communications Blog
JULY 12, 2017
In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email).
iMarketSmart
OCTOBER 26, 2018
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).
J Campbell Social Marketing
MARCH 11, 2020
Turn your stories, annual reports, case studies, grant proposals, and more into beautiful PDF e-books to share on your website or via social media channels. The post 10 Ways to Re-purpose Content on Digital Channels appeared first on marketing for the modern nonprofit.
Fundraising Breakthroughs
AUGUST 25, 2013
These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings.
Kivi's Nonprofit Communications Blog
JULY 9, 2014
You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website and email list in shape.
Non Profit Marketing 360
JULY 27, 2011
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.)
iMarketSmart
JANUARY 14, 2015
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).
Non Profit Marketing 360
JULY 27, 2011
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)
Ann Green
OCTOBER 17, 2014
This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Download Your Multi-Channel Fundraising Campaign Worksheet.
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2012
Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise. What do you usually start with, your content or your channels?
Ann Green
OCTOBER 14, 2015
This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet.
Kivi's Nonprofit Communications Blog
DECEMBER 28, 2015
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .
Public Sector Marketing 2.0
NOVEMBER 9, 2009
A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public.
Kivi's Nonprofit Communications Blog
AUGUST 5, 2011
Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win). Presence in Multiple Channels.
Fundraising Coach
MAY 8, 2019
Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels. Here are five tech-enabled strategies that you should consider as you embark on a multi-channel fundraising effort: Leverage your CRM data to make effective asks.
Fundraising 123
MAY 17, 2010
As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?
Twenti
MAY 15, 2020
10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Use your nonprofits logo/icon as your profile picture (and design your channel to match it). Have a channel trailer.
Ann Green
FEBRUARY 3, 2015
Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why. You’ll answer their question, but they’ll keep responding with why again and again…… A lot of nonprofit communication isn’t focused on why something is important.
Fundraising 123
MARCH 27, 2009
Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well.
The Agitator
JUNE 10, 2012
YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action.
The Agitator
JULY 10, 2018
When a siloed staff is channel-structured and channel-incentivized, the knives come out. And in the interest of maintaining their fiefdom, both online and offline channels can resist even the most basic of coordination like e-appends or asking donors about other preferred channels. And forget about doing e-appends simply because a multichannel donor does better for your organization than a single channel donor.
The Agitator
JANUARY 26, 2016
Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of
The Agitator
FEBRUARY 13, 2018
And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!), The chief violator for both channel and volume is postal mail. The top solution is to actively ask people up front if they want to receive communications through a particular channel.
Kivi's Nonprofit Communications Blog
MARCH 20, 2012
There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. It is the most important thing on your plate, and ultimately must be consistent across all channels. Begin adding social media channels to the mix. Lu Esposito. Facebook, website, direct mail, blogs, Twitter, etc.
The Agitator
JULY 10, 2017
What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved.
The Agitator
MAY 15, 2018
Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that.
Getting Attention
OCTOBER 6, 2011
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. Without multi-channel marketing and fundraising, your target audiences are confused by the inconsistency of what they’re hearing from you via various “channels” (your emails vs. Facebook page vs. in-person events).
The Agitator
AUGUST 11, 2010
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead.
The Agitator
AUGUST 5, 2014
He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels.
Selfish Giving
NOVEMBER 6, 2019
Another reason nonprofits should focus on email: it's the empathy channel. Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? And they plan to raise the money before the end of the year! I bet they'll do it too because these YouTubers have millions of followers. But the real key is that they have influence with these people.
Marketing for Nonprofits
JULY 20, 2011
A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. The study also defines 5 criteria for multi-channel success. Again, from the study, " While the concept of integrated multi-channel marketing is logical, moving toward an integrated approach is ANYTHING but trivial.
The Agitator
JUNE 30, 2011
Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters.
Fundraising Coach
APRIL 2, 2013
Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me. Channel 3: Facebook. Channel 4: Reddit. Channel 5: Articles. Channel 6: Twitter.
Care2
AUGUST 17, 2010
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. The channels aren't dead — using them by themselves is dead. Using a single communication channel to engage with constituents is a dead on arrival strategy. Direct mail is dead. Email is dead. TV and radio are dead.
Selfish Giving
SEPTEMBER 26, 2018
Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. HIT REPLY to this email and pick a FIRST and SECOND choice. A Selfish Giving OR CauseTalk Radio t-shirt. I'll need your size (I have women's sizes!)
Selfish Giving
FEBRUARY 12, 2020
How Mark Horvath at the nonprofit Invisible People grew his YouTube channel from 40,000 monthly views to 40 million. John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising.
Marketing for Nonprofits
MARCH 18, 2009
Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic! I received this email last week from Sarah Waters, Director of Communications for The Hearing and Speech Agency. Hi Jocelyn, I have a simple, boring question.but it means a lot to a small non-profit: Do we keep spending $500 to $1,000 on yellow pages ads?
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