INDUSTRY INSIGHTS YOUR PEERS ARE READING
What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. MORE
Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well. MORE
You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising. MORE
Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic! MORE
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel. MORE
Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win). Presence in Multiple Channels. MORE
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels. MORE
I loved what she had to say about their multi-channel approach on Facebook, Twitter and YouTube. I spoke last night to a group of Trustees at the UJA Federation of NY hosted by the Volunteer & Leadership Development Division. MORE
This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. MORE
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.) MORE
Research on the best channel for generating B2B leads , how to combine it with other top channels and what to use instead if you prefer the rest to the best. ?? I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short. MORE
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. MORE
That's why you need a a regular stream of outstanding content on your website that you, in turn, share on your social channels. Want more corporate partners? For early-stage engagement with companies, focus on: 1. Email. The first connection with a prospect is often through email. MORE
Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why. MORE
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. MORE
Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of MORE
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions. MORE
Another reason nonprofits should focus on email: it's the empathy channel. Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? MORE
And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels. MORE
Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters. MORE
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.) MORE
And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!), MORE
Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places. MORE
These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings. MORE
YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. MORE
Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? MORE
A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public. MORE
PETA made the most of the challenge by rolling out a multi-channel campaign to their constituents: direct mail, telemarketing, and online. Direct mail and telemarketing URL’s directed people to an online donation page that included the multi-channel $500,000 goal. MORE
When a siloed staff is channel-structured and channel-incentivized, the knives come out. And in the interest of maintaining their fiefdom, both online and offline channels can resist even the most basic of coordination like e-appends or asking donors about other preferred channels. MORE
There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix. MORE
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead. MORE
A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio MORE
He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels. MORE
Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me. MORE
As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice? MORE
Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that. MORE
Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Lots of communications channels without real content is just annoying or meaningless noise. MORE
This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet. MORE
The marketing channels that return the highest ROI are email marketing, SEO and content marketing. I got a great question from a reader last week. MORE
Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels. MORE
I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Here’s the part that stopped me in my tracks: The report notes that online giving is increasing, that online donors tend to be younger than direct mail donors and give less initially. MORE
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement. MORE
In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Here’s a conundrum that’s come up in multiple conversations lately. MORE
Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.” MORE
Channel Related Topics Kivi's Nonprofit Communications Blog
JULY 12, 2017
In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Here’s a conundrum that’s come up in multiple conversations lately.
Getting Attention
SEPTEMBER 27, 2013
Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places.
Getting Attention
OCTOBER 6, 2011
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.
iMarketSmart
OCTOBER 26, 2018
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck.
iMarketSmart
APRIL 19, 2013
Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”
Kivi's Nonprofit Communications Blog
JULY 9, 2014
You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising.
iMarketSmart
OCTOBER 12, 2017
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.
Kivi's Nonprofit Communications Blog
DECEMBER 28, 2015
Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels.
iMarketSmart
JANUARY 14, 2015
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck.
Ann Green
OCTOBER 17, 2014
This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel.
Fundraising Coach
MAY 8, 2019
Rather, you can (and should) utilize several fundraising channels to make these all-important fundraising asks. In this article, we’ll take a deep dive into the many ways your nonprofit should be diversifying your asking strategy by leveraging tech tools across multiple fundraising channels.
Fundraising Breakthroughs
AUGUST 25, 2013
These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings.
Non Profit Marketing 360
JULY 27, 2011
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.)
Non Profit Marketing 360
JULY 27, 2011
“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)
Kivi's Nonprofit Communications Blog
AUGUST 5, 2011
Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win). Presence in Multiple Channels.
Ann Green
FEBRUARY 3, 2015
Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why.
Ann Green
OCTOBER 14, 2015
This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet.
Public Sector Marketing 2.0
NOVEMBER 9, 2009
A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public.
Selfish Giving
NOVEMBER 6, 2019
Another reason nonprofits should focus on email: it's the empathy channel. Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees?
The Agitator
JULY 10, 2018
When a siloed staff is channel-structured and channel-incentivized, the knives come out. And in the interest of maintaining their fiefdom, both online and offline channels can resist even the most basic of coordination like e-appends or asking donors about other preferred channels.
Fundraising 123
MAY 17, 2010
As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?
The Agitator
FEBRUARY 13, 2018
And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!),
Kivi's Nonprofit Communications Blog
MARCH 20, 2012
There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.
Fundraising 123
MARCH 27, 2009
Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well.
The Agitator
JULY 10, 2017
What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved.
The Agitator
JUNE 10, 2012
YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action.
The Agitator
MAY 15, 2018
Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that.
The Agitator
JANUARY 26, 2016
Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of
Selfish Giving
SEPTEMBER 26, 2018
Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!??
Selfish Giving
FEBRUARY 21, 2018
That's why you need a a regular stream of outstanding content on your website that you, in turn, share on your social channels. Want more corporate partners? For early-stage engagement with companies, focus on: 1. Email. The first connection with a prospect is often through email.
Selfish Giving
OCTOBER 24, 2018
The marketing channels that return the highest ROI are email marketing, SEO and content marketing. I got a great question from a reader last week.
The Agitator
AUGUST 11, 2010
None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead.
The Agitator
AUGUST 5, 2014
He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels.
Marketing for Nonprofits
JULY 20, 2011
A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.
Marketing for Nonprofits
MARCH 18, 2009
Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic!
Fundraising Coach
APRIL 2, 2013
Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me.
Selfish Giving
MAY 8, 2019
Research on the best channel for generating B2B leads , how to combine it with other top channels and what to use instead if you prefer the rest to the best. ?? I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short.
The Agitator
JUNE 30, 2011
Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters.
DonorDigital
NOVEMBER 13, 2012
PETA made the most of the challenge by rolling out a multi-channel campaign to their constituents: direct mail, telemarketing, and online. Direct mail and telemarketing URL’s directed people to an online donation page that included the multi-channel $500,000 goal.
DonorDigital
APRIL 24, 2012
And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.
A. Fine Blog
JULY 28, 2011
I loved what she had to say about their multi-channel approach on Facebook, Twitter and YouTube. I spoke last night to a group of Trustees at the UJA Federation of NY hosted by the Volunteer & Leadership Development Division.
A. Fine Blog
APRIL 4, 2012
I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Here’s the part that stopped me in my tracks: The report notes that online giving is increasing, that online donors tend to be younger than direct mail donors and give less initially.
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