Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Content, THEN Channels, Follows Connection

Getting Attention

Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places.

Trending Sources

Is Channel Integration Worth It?

The Agitator

Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a “must read” — and a “must share” among the silos in your organization. (Of

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels.

The Definitive Menu of Engagement Fundraising Marketing Channels


So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck.

Do You Start with the Idea or the Communications Channel?

Kivi's Nonprofit Communications Blog

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Lots of communications channels without real content is just annoying or meaningless noise.

Want To Improve Your Digital And Multi-Channel Fundraising?

The Agitator

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies. Most nonprofits have a long way to go to maximize the potential of their email programs, and spread their resources or over-invest in less lucrative channels.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

You will also be able to fill out the communication schedule for all of your different channels. We’ve added another advice and tips page to the website – this one covers online fundraising.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

The Human Rights Channel

The Agitator

YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? All of these channels should be working together, like a well-oiled machine, to help you further your goals.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Here’s a great resource to help you with your multi-channel fundraising. Multi-Channel Fundraising Campaign Worksheet.

The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. “Multi-channel&# simply means we build our relationships with our communities through more than one means (like direct mail PLUS online outreach). You use all channels interchangeably. If you behave like this as a consumer, you are “multi-channel.&#.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me.

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio

How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Q: Why do so few nonprofits do multi-channel marketing?

Integrating channels to spark hot monthly giving programs


And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

News 11

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

Go Multi-Channel for Better Year-End Success

Ann Green

This is why you need to go multi-channel. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Also, keep track of how many donors come through each channel.

Email as a Fundraising Tool – Episode 4


Podcast donation email sample Email Marketing email template asking for donations fundraising email best practices fundraising email ideas fundraising email sample fundraising email to coworkers Marketing channels personal fundraising letter sample sample email fundraising campaign

How to use a blog to generate planned giving gifts.


Multi-channel planned giving marketing is here. These days donors want you to communicate with them in channels they prefer. According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category.

A Multi-Channel Giving Surprise

A. Fine Blog

I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Here’s the part that stopped me in my tracks: The report notes that online giving is increasing, that online donors tend to be younger than direct mail donors and give less initially.

Channel Your Inner Four-Year Old

Ann Green

Nonprofit organizations need to channel their inner four-year-old and start focusing on why. Start channeling your inner four-year old and keep asking why. If you’ve ever spent any time with four-year-olds, you know one of their favorite words is why.

How can you become a successful fundraising consultant?

Wild Woman Fundraising

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising, and I am so pleased to have with us today Linda Lysakowski who is a veritable legend in the fundraising world.

Multi-channel marketing and planned giving


Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

You also don’t want to rely on one communication channel. Your messages need to be consistent across channels. Which channels do your donors use? Yes, we’re talking about multichannel, but that doesn’t mean spending a lot of time on channels your donors aren’t using.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.)

Rhode Island News Channel

Fundraising Breakthroughs

These circumstances could include, visitation exceeding the rhode island news channel, extraordinary payments of the rhode island news channel. Please note, that a good chance the lawyer should visit the rhode island news channel in monument square in woonsocket. To the rhode island news channel can appear fairly suspicious and cause considerable nervousness because they don''t want to contest the rhode island news channel by pleading nolo contendere filings.

Law 0

The Best of Social Marketing in 2014

Social Marketing and Social Change

The program highlighted benefits of class participation (staying independent, building relationships), reduced potential barriers (providing convenient, subsidized classes), and communicated marketing messages through church leaders, trained “messengers,” printed materials and church-based communication channels. These messages can be effectively disseminated through existing church communication channels.

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel. User channels are always forced to public.

Brandraising: One Organization, Many Channels

Fundraising 123

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

What we learned about multichannel fundraising from raising money at year-end


Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. Based on first gift, who is most likely to convert to another channel?

Guest Post: What Integrated Marketing Means to Me

Kivi's Nonprofit Communications Blog

Accidental Techies Fundraising Guest Bloggers Nonprofit Communications Nonprofit Marketing Strategy integrated marketing multi-channel marketingSara Spivey. It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes.

Understanding the value of multi-channel fundraising

Fundraising 123

Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well.

Are planned giving prospects on the Internet?


Fundraising Inbound Internet Lead Generation marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Social media strategy G.I.

Single Channel Is Dead

The Agitator

None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead. Email is dead.

Be Channel Agnostic

Marketing for Nonprofits

Whether it's advertising via the Yellow Pages, sponsoring a local event for the 10 th year in a row, or sending out a monthly e-news, we've all been guilty of choosing the channel over the results. Be channel agnostic!

A Multi-Channel Renewal Strategy

The Agitator

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters.