Marketing To Changing Demographics

The Agitator

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. The Ad Age article itself provides good context, but is made even more valuable by some of the resources it links to. For example, it cites a recently published “yellow&# paper from AlmaDDB, written by Isaac Mizrahi and Howard Konig, The New State of America: What the 2010 Census will reveal about the evolution of the United States of America.