Raise More Money from Businesses with Purchase-Triggered Donations

Selfish Giving

Purchase-triggered donations is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. Living Essentials, the marketer of. Cause Practices 5-hour energy avon foundation for women cause marketing purchase-triggered donations

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. Purchase or action triggered donation.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Most cause marketing dollars go to wherever a cause’s board and staff think the money is best spent.

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.

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Secret Decoder Ring Cause Marketing

Cause Related Marketing

There’s some swell cause marketing messaging on many packaged goods products these days, but after the messaging gets in the home, then what? In other words a cause marketing message could be in the pantry for days, months, or years.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

Gamifying Cause Marketing

Cause Related Marketing

On the heels of my posts on games and cause marketing in this space and at MediaPost.com , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan.

The Legalities of Cause Marketing

Cause Related Marketing

In the United States the practice of cause marketing is subject to governmental regulations, mainly at the state and local level. On that count, today’s post on the legalities of cause marketing comes courtesy of a guest poster, Maria E.

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Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

A triple negative breast cancer diagnosis means that the cancer was not triggered by hormonal receptors. This cause marketing effort, therefore, did one-half its job; it raised awareness. Cause-Related Marketing does a world of good.

Gamified Cause Marketing and Half the Sky

Cause Related Marketing

I like gamified cause marketing a lot and I think it’s a big part of the future of cause marketing. But I hope that the sponsors provide guaranteed funding at some level and then let play of the game trigger the remainder. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Yes and Yes Pink Ribbon Cause Marketing

Cause Related Marketing

4 post titled, ‘Transactional Cause Marketing is Not the Boogeyman.” In it I dismissed people who get heartburn from the practice of transactional cause marketing, that is, when a purchase triggers the donation. Here’s what I wrote then : “Transactional cause marketing is a promotion. Cause marketing pulls many of the same psychological strings. Making it transactional would probably raise the amount generated for the cause.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Purchase-Triggered Program: Team USA & Raise Our Flag.

Cause Marketing to Santa Babies

Cause Related Marketing

When you buy Huggies limited-edition ‘jeans’ or Santa diapers or baby wipes, Kimberly-Clark will donate as many as 21 million diapers to causes in the United States and Canada on the basis of one diaper per specially-marked package of diapers sold. Cause-Related Marketing does a world of good.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. Everything I need to know about cause marketing on two napkins. What is Transactional Cause Marketing?

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

Just about every day I read about a nonprofit either looking for a cause marketer, or searching for someone to do cause marketing along with events, sponsorship, operations, human resources, major gifts. First, few people have cause marketing experience.

7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. This is true for your cause as well. When consumers donate to cancer causes, it’s done out of fear.

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. What is cause marketing? 8 Reasons Healthcare Organizations Should Do Cause Marketing. The most lucrative cause marketing strategy. Co-marketing with Cause Marketing.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Cause Marketing: The All Packaging Edition

Cause Related Marketing

One way to activate a cause marketing campaign when the sponsor sells a physical product is on the packaging. Since then, there’s been a welcome evolution of what sponsors are willing and able to do with their packaging in order to activate their cause sponsorships.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. iParty shoppers only need to buy the erasers to trigger the company donation.

The Role of Emotion in Cause Marketing

Selfish Giving

Emotion is important to all types of fundraising, including cause marketing. Still, asking for shoppers to support Juvenile Diabetes Research Foundation isn’t a bad cause marketing pitch. Leaving their name out will hurt their cause.

Celebrate the Fourth with Cause Marketing that Supports Troops

Selfish Giving

I’m celebrating the day with these three cause marketing promotions that support our troops – a great cause to support on the day we celebrate freedom. I asked you to send me your examples of Indendence Day cause marketing and you responded!

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

Can cause marketing come to the rescue? Opines the magazine’s editors; “At the end of the day, marketing channels like Groupon and Facebook Deals are really just new version of old traffic triggers like the ‘one-day only’ sale. Cause-Related Marketing does a world of good.

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Cause Marketing Your Customer Satisfaction Warranty

Cause Related Marketing

Orthotic insole maker Sole offers a cause marketing approach that addresses a different side of business than I’ve ever seen before. Sole, which is based in Vancouver, British Columbia, supports other causes via more standard transactional cause marketing, including efforts for ReCork, Karno Kids, Big City Mountaineers, and SoleUK. Transactional cause marketing is when a donation to a cause is triggered by a purchase.

10 Tech Tools for Cause Marketers

Selfish Giving

Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. It’s hard to overstate the impact mobile will have on our lives and on cause marketing in the years ahead. Online Cause Marketing.

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What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. ” All of us have seen Facebook cause marketing programs before. We need good online cause marketing options.

MissionFish, Benevity Bring Cause Marketing Online

Selfish Giving

I’ve made it my mission of late to find good online cause marketing options for small companies and causes. Thanks to the Cause Marketing Forum Conference two weeks ago , I’ve discovered two more. MissionFish is also cause marketing approved.

Foursquare + Mobile Payments = New Cause Marketing Platform

Selfish Giving

The latest cause marketing program from Foursquare is looking a lot like last year’s. Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

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Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Cause marketing programs should be win-win situations for everyone. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . Best Cause Marketing Tactics. Purchase triggered donations. Finding partners for your cause marketing program.

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in. The employee engagement side of cause marketing is mostly new to me.

Is ‘Hovering’ the Future of Online Cause Marketing?

Selfish Giving

Right now the service is just being used with food and recipes , but cause marketing could be next. So instead of just getting generic information on a cause, the user could get customized information on local causes and programs that will benefit from their support.

Three Key Pieces of Advice for Cause Marketing Newbies

Selfish Giving

I get lots of good questions about cause marketing from people who are new to the field. Here are three strategies for cause marketing newbies, regardless of where you are in the journey. It starts by educating them about cause marketing. Cause Marketing 10

Where Are All the Online Cause Marketing Solutions?

Selfish Giving

How would you like to be in my book Cause Marketing for Dummies ? I have a whole chapter devoted to online cause marketing. Within it, I want a section for etailers and other online businesses that want to partner with and raise money for causes online.

Help Attack! Has Battle Plan for Cause Marketing

Selfish Giving

A couple weeks ago I wrote about the lack of online cause marketing solutions. Since then, a number of people have contacted me saying, “Yes, Joe, there are online cause marketing solutions! allows online users to support causes via their social activities.

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Is Cause Marketing Really a Disaster After Disasters?

Selfish Giving

No sooner had the ground stopped shaking in Japan last week and people were already shaking their fists calling for a moratorium on cause marketing. Let’s begin with the definition of cause marketing. It’s hard to argue against this type of cause marketing.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. You can review the different types of cause marketing programs here. This means focusing on some aspect of the cause that will tug at people’s heart strings.

10 Most Popular Cause Marketing Posts of 2017

Selfish Giving

I took a peek into my Google analytics this weekend and here are the ten most popular cause marketing posts on Selfish Giving in 2017. 10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]. My annual review of cause marketing promotions is always my most popular post!

PUMA Runs Wicked Fah with Marathon Cause Marketing

Selfish Giving

This year footwear and apparel maker Puma is promoting a cause marketing promotion that benefits Soles4Souls , a nonprofit that provides shoes to poor people around the globe. What’s great about this cause marketing promotion is that anyone can do it.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. The partnership is a cause marketer’s dream with 5,000 stores participating.

Cause Marketing Via Buy One, Give One, #1

Cause Related Marketing

Buy one, give one' (BOGO) has been around for a couple years now and the cause marketing practice is still growing dramatically. A variation is when you buy one thing and it triggers the donation of.