Non Breast Cancer Cause Marketing in October

Cause Related Marketing

Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I

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Gamifying Pet Cause Marketing

Cause Related Marketing

Back in October 2012, Purina ran a FSI ad highlighting an intriguing trivia game promotion benefiting www.adoptapet.com. Here’s how Purina’s gamified cause marketing promotion worked. Cause-Related Marketing does a world of good.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

Cause Marketing Post #600

Cause Related Marketing

Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good.

Using Sweepstakes in Cause Marketing

Cause Related Marketing

When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

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Happy Thanksgiving Cause Marketers

Cause Related Marketing

So do Canadians, who celebrate it on the second Monday in October. Thanks for suggesting topics and sending examples of cause marketing from where you're from. And, thanks for practicing cause marketing wherever you are. Cause-Related Marketing does a world of good.

Pink Ribbon Cause Marketing for the Fisher-Woman

Cause Related Marketing

To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone.

Cause Marketing Bracketology

Cause Related Marketing

The person who picks the most brackets correctly wins tickets to play at Ferrell's Will Powered Invitational at Pebble Beach October 28-30, 2011. Even if I’m wrong you could probably easily get permission in your market to use the names of 64 local celebrities.

Six Figure Cause Marketing Training Program Returns October 4th

Selfish Giving

The Six Figure Cause Marketing webinar – the most comprehensive and successful cause marketing training program on the market – begins October 4th from 1pm to 2pm EST. It’s a three-part program with sessions on October 6 and 11 at the same time.

Consistency in Cause Marketing

Cause Related Marketing

I opened up the Alden Keene cause marketing database and set the dial to ‘way back.’ Komen is from Sunset magazine in October 2002, the year most of today’s third graders were born and a just a year after KitchenAid started its sponsorship of Komen!There’s

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Naturally a lot of cause marketing has migrated to etail as well. However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. Cause-Related Marketing does a world of good. Census figures put ecommerce at 5.1

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me. So where’s the pink ribbon cause marketing targeted at men? Cause-Related Marketing does a world of good.

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Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

The ad… from the October 2012 issue of More magazine… is kind of a hot mess. The Empoweredbyyou.com is functional, except the tab labeled ‘The Cause.’ You can read about the cause on the Seven Bar Foundation website, which substantially mirrors the Empowered By You website.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

On a Wednesday a few Octobers back I had a pink ribbon day to beat all. Oh, and they donated 5% of online sales in October to the Breast Cancer Research Foundation. Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. No extra cost for splashing a pink ribbon on your marketing collateral. Cause-Related Marketing does a world of good.

The Importance of Affinity in Cause Marketing

Cause Related Marketing

Implicit in any successful cause marketing campaign is the idea of affinity. So consider the case of this mailer from the Alden Keene Cause Marketing Database that mailed circa October 2004 from the cooperative marketing group for the Toyota Service Centers in my market.

Online Cause Marketing: Give5Get15.com

Selfish Giving

This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. Grass roots event marketing at its best.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. First up is Clinique’s Great Skin, Great Cause moisturizing lotion now available wherever Clinique is sold, as well as online.

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Happy Birthday to the Cause Marketing Blog!

Cause Related Marketing

Five years ago on Tuesday October 17 I posted for the first time on this blog. Since October 2010 I’ve posted, almost without exception, every business day. Eyeballs vs. Tears Barely a day goes by that I don't see some kind of cause-related marketing, some good and some not so good.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Happy Thanksgiving, Cause Marketers

Cause Related Marketing

When I say it’s the most American of holidays I mean no offense to my Canadian readers, who celebrate Thanksgiving the second Monday in October. Dear Faithful Readers:Thanksgiving, that most American of holidays, is today.

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

Back in October 2012 the office of New York State’s Attorney General Eric Schneiderman released five “best practices” for conducting cause marketing in the Empire State. That is, they haven’t gotten the message yet about the right ways to do cause marketing.

Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing. 5. The Best Local Cause Marketing of 2011 (and 3 that Really Stunk). 7. Take the Pledge: No Pink for Brinker in October.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Cause Marketing for the Hirsute

Cause Related Marketing

Order a $20 fundraising kit online ($25 after October 1, 2011) and Small Army will send you a bald cap and, a t-shirt to wear on Be Bold, Be Bald! Day October 21, 2011, along with a wealth of fundraising resources. Cause-Related Marketing does a world of good.

Parting the Kimono (a little) on Cause Marketing ROI

Cause Related Marketing

I’m working a speech I’ll give next week on cause marketing and the meeting planners asked if I could share some actual ROI data. But in just the last week, I’ve seen two prominent cause marketers who have parted the kimono… but only a little… on actual results.

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Can Suze Orman Afford to Do Cause Marketing?

Cause Related Marketing

Now in its 18th year, the FFANY event takes place Thursday, October 13, 2011 at the Waldorf Astoria Hotel in New York City. The Alden Keene Cause Marketing Database has images of past spokespeople including Fergie, Jessica Simpson and Reba McEntire.

Transactional Cause Marketing Versus Lump Sum Charitable Donations

Cause Related Marketing

Been thinking a lot about the topic of transactional cause marketing versus publicized corporate charitable donations. Cone’s most recent Cause Evolution study found that people are only slightly more favorably inclined towards companies employing transactional cause marketing (53%) than to lump sum charitable donations (47%). Transactional cause marketing is when the sponsor ties its donation to a purchase.

Asymmetric Sponsorship in Cause Marketing

Cause Related Marketing

The charity partner is One Warm Coat.The campaign began October 29, 2010 and runs through January 17, 2011.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. There’s the familiar pink ribbon, emblematic of breast cancer causes.

Tip a Glass Cause Marketing

Cause Related Marketing

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Cause Marketing for Dummies Book Tour Begins Today!

Selfish Giving

The excitement is growing for Cause Marketing for Dummies! Joanna and I will be busy online and offline over the next few months talking about all the great things that can be found in the newly released Cause Marketing for Dummies.

Cause Marketing for Dummies is Here!

Selfish Giving

316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Cause marketing 2.0.

Cause Marketing to the Fashionable Man

Cause Related Marketing

The site takes direct donations for the four charities, they sponsor a benefit called The Gentlemen’s Ball in New York City in October, and they sell merchandise. I like the idea of targeting men with this stylish celebrity-driven cause marketing that is so familiar to female audiences.

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. Some of these firms may have done cause marketing that I’m unaware of. By the same token, the Alden Keene Cause Marketing Database has more than 5,000 cause marketing images. Likewise, this is a list of cause marketing.

CauseTalk Radio Ep67: Nonprofit Stomps Out Bullying with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ross Ellis , Founder & President of STOMP Out Bullying , on how her nonprofit is using cause marketing to raise awareness and money to beat the crap out of bullying. Tune in for some fun and some great cause marketing lessons.…

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How to Choose a Cause for Cause Marketing

Selfish Giving

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. Choose a cause with an army.

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in. The employee engagement side of cause marketing is mostly new to me.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

When paper icons are shaped after the sponsor rather than the cause, as in this one shaped like a bowling pin, it usually strikes me as being too self-referential to the sponsor and self-defeating. Cause-Related Marketing does a world of good.

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Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

Although some of the challenges last for less time, the overall 2Mile Challenge promotion runs May 12 to October 31, 2011, or 172 days. When I use the word I mean, what in your cause marketing campaign will make the target audience act? The cause was the MacGuffin.