#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

Book Review: Breakthrough Nonprofit Branding

Selfish Giving

You know from reading my blog that I’m a local, transactional cause marketer. If you’re a cause with a corporate partner I’ll show you how to raise money with register programs and cause products. And through the years I’ve grappled with how nonprofits can shift to truly transformative cause marketing. Sure, we’re New England’s largest safety-net hospital, but what does that really mean?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Rockaways is a thin peninsula in Queens, New York that faces the Atlantic, sorta like a barrier island. But unless you’re a crow it’s a little remote for New York City.

Cause Marketing State Parks

Cause Related Marketing

Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. To give you an idea of how remote that is, if you put a pin in a map where New York City is and strung out a piece of yarn from the pin that represented a 250 mile-radius, that radius would take in all of the Tri-State area, Philadelphia, Washington, D.C.,

Unconventional Cause Marketing Metrics

Cause Related Marketing

In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. Their cars are usually black and therefore especially visible in a sea of yellow cabs on a New York City street. That got me thinking, what unconventional metrics evidence the power of certain cause marketing efforts? What are some other unconventional cause marketing metrics?

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Instant-On Cause Marketing for Earthquake Relief.

Best 193

Cause Marketing Lessons From the Rodeo

Cause Related Marketing

On July 4, 2012 my family and I attended a small town rodeo and the clown who performed had a great joke with a lesson in it for all cause marketers. Rodeos in the United States don’t enjoy much TV airtime and so they survive on live events, oftentimes in markets so small that Nielsen and Arbitron wouldn’t recognize them. But the lesson for all of us in cause marketing is in the clown’s setup, not his punchline. Cause-Related Marketing does a world of good.

In This Post I Get Defensive About Cause Marketing

Cause Related Marketing

In the lead up to the eagerly-anticipated Social Media Week in New York City later this month, Lisa Chau interviewed Mike Hemingway , who helped create the Dove Real Beauty campaign while at Olgivy & Mather. Chau asked Hemingway the following: “Why doesn’t cause marketing work?” As a practice, cause marketing has been grown faster than the rate of inflation for 20 years. Cause-Related Marketing does a world of good.

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

the January 17, 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In

Happy New Year, Cause Marketing! Love, SCVNGR

Selfish Giving

Starting yesterday in Times Square Massachusetts-based SCVNGR teamed up with teen clothing retailer American Eagle on a New Year’s program aiming to raise money for Big Brothers Big Sisters. This location-based cause marketing program asks consumers to complete challenges on SCVNGR to raise cash for BBBS. This is a great test for SCVNGR at the epicenter of location-land, New York City.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. The Woman’s Day ad which I found in the Alden Keene Cause Marketing Database gives you all the highlights. It was a fancy New York City gala, in other words. Cause-Related Marketing does a world of good. Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing

Cause Marketing Your Athletic Performance

Cause Related Marketing

In the 1926 World Series Babe Ruth heard about 11-year-old Johnny Sylvester, a New York boy who had been hurt in an accident and was in the hospital desperately ill. Good causes, it seems to the founders of New York City-based company Charity Bets , can be a terrific performance enhancers. Cause-Related Marketing does a world of good.

Bridging the Gaps in Cause Marketing

Cause Related Marketing

Pictured at left is a circular for Designerchecks.com from the Alden Keene Cause Marketing Database. The circular, circa 2007, features two cause-related marketing efforts; one for the New York City police officers and firefighters who performed so bravely during 9-11, and the other for the Breast Cancer Research Foundation. That stems from the fact that on the nonprofit side cause marketers tend to be ‘siloed.’

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. hoku earthquake and tsunami in Japan have already led to what I’ve termed “instant-on cause marketing.” What follows are two other examples of instant-on cause marketing efforts meant to benefit the people of Japan. Cause-Related Marketing does a world of good.

Japan 119

Is ‘Hovering’ the Future of Online Cause Marketing?

Selfish Giving

Swoop is a new online content service that expands the potential for web pages to deliver deeper engagement with users. Right now the service is just being used with food and recipes , but cause marketing could be next. Say the online grocer Peapod in New York uses Swoop and when visitors scroll over certain products a window opens with information on The Food Bank for New York City and how a portion of sales from that product will feed the hungry.

You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask

Cause Related Marketing

To that I'd add, you can learn a lot about what reporters think about cause marketing by the questions they ask. I get calls from reporters wanting quotes about the practice of cause marketing. I know David Hessekiel at the Cause Marketing Forum and Joe Waters, author of Cause Marketing for Dummies take plenty of calls as well. What is cause marketing and how does it work? Why is cause marketing gaining in popularity?

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. Homelessness is not a natural a fit with cause marketing as causes involving women, troops abroad, kids and puppies tend to rule. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Can Suze Orman Afford to Do Cause Marketing?

Cause Related Marketing

Right now best-selling author and financial advice doyenne Suze Orman is appearing in ads on behalf of the QVC Channel’s annual Fashion Footwear Association of New York (FFANY) shoe event, which benefits cancer research. Now in its 18th year, the FFANY event takes place Thursday, October 13, 2011 at the Waldorf Astoria Hotel in New York City. So it seems surprising that the budget-minded Orman is endorsing a transactional cause marketing campaign.

Cause Marketing to the Fashionable Man

Cause Related Marketing

Joseph Pulitzer, publisher of the New York newspaper The World , runs an editorial saying that he would print the name of everyone who donated even one penny to the fund. The site takes direct donations for the four charities, they sponsor a benefit called The Gentlemen’s Ball in New York City in October, and they sell merchandise. I like the idea of targeting men with this stylish celebrity-driven cause marketing that is so familiar to female audiences.

Integrated Cause Marketing

Cause Related Marketing

The flyer features two cause-related marketing efforts; one for the New York City police officers and firefighters who performed so bravely during 9-11, and the other for the Breast Cancer Research Foundation.Ignore for the moment the weak and confusing “portion of the proceeds” language on the firefighter check and concentrate. Bridge the GapsPictured is a recent flyer from Designerchecks.com.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. First, it’s one of a few cause-related promotions that’s been imported into the United States. For More Information: CauseTalk Radio Ep167 If You Liked This Promotion, You'll Like: Retailers Have a New Option.

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

When I saw the cause marketing ad at the left in my local newspaper, my first reaction was, frankly, uncharitable. Those uncharitable feelings aside, I think there’s some lessons for using cause marketing to better keep customers for life. My Hearing Centers will also offer as much as $1200 towards the purchase of new hearing aids when you trade-in existing hearing aids. You can reasonably expect to need a new set every 5-7 years.

Custom 119

Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ??? ?? ; Nonprofits That Smell Raise More Money

Selfish Giving

I've often said that cause is a continuum. Marketing Your Cause 1. Cool Jobs in Cause 1. Associate Director, Corporate Partners, Forte Foundation , New York City 3. Build an audience. Engage with that audience.

Better Media Sponsorship in Cause Marketing

Cause Related Marketing

Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. The Woman’s Day ad at the left from the Alden Keene Cause Marketing Database gives you all the highlights. It was a fancy New York City gala, in other words. Finally, mark on your calendar a free Q&A call with me on Friday, June 10, 2011 for you to ask any and all questions about cause marketing.

Learn From a Cause Marketing Icon

Selfish Giving

I can’t emphasize enough the importance of Jerry Lewis and the Muscular Dystrophy Association on my development as a cause marketer. I even got to travel to the national office, which had recently moved from New York City to Tuscon, Arizona and got to meet some of the founders of the organization. MDA launched my career as a fundraiser and a cause marketer. But the Vikings of cause marketing were Jerry Lewis and MDA.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest !

Using 'Counters' to Your Advantage in Cause Marketing

Cause Related Marketing

Hospital emergency rooms in my market and across the country are currently running wait time counters on billboards. AMD ran a counter on its electronic sign in Times Square in New York City that purported to show how much time is wasted by ‘slow’ Intel chips compared to ‘fast’ AMD chips. Counters or clocks can be a powerful marketing concept. Cause-Related Marketing does a world of good.

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is: Creating consistent, interesting and useful content that builds a loyal audience. blog, vlog, podcast, etc), email marketing and social media.

Cause Marketing for Small Nonprofits: Jake’s Ride

Selfish Giving

My friend Beth Pfeil’s ( @readerbean ) nonprofit is the cause with the big name and the small staff. Since Beth joined Bachmann-Strauss three years ago as their Special Events Manager, she’s managed their annual golf tournament, New York City marathon team and a very special fundraiser called Jake’s Ride. I wasn’t surprised when Beth called me six months ago to talk about cause marketing.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

Called “The Effect of Fan Passion and Official League Sponsorship on Brand Metrics: A Longitudinal Study of Official NFL Sponsors and ROO,” the study was co-authored by Anne Rivers of the New York City firm Brand Asset Consulting. It’s when Wakefield and Rivers get to the theory of brand esteem where I think there is application to cause marketing. I think you could make an argument that cause marketing works similarly.

Pizza 124

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

The Salt Lake Valley is about the same latitude as New York City, but about 4500 feet higher in elevation. Because the Salt Lake Valley is on the eastern end of the rain shadow cast by the High Sierras, Salt Lake City gets less than 10 inches of rain a year. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

July 113

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report. You have to get employees — and cashiers, in particular — to feel personally connected to the cause. This week on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. Cause Marketing.

A Honey of a Indiegogo Campaign

Cause Related Marketing

The charity involved sports the wonderful name, ‘Bees Without Borders,’ which was founded by New York father and son beekeepers Norm and Andrew Cote. For $1,000 Andrew Cotes’ will give you a tour of some of his 40 New York City rooftop beehives. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Jenny Dirksen Dishes on Cause Marketing in Restaurants

Care2

Care2's Dana Weissman sat down with Jenny to discuss her position at Union Square Hospitality Group and her role in shaping the high-stakes game of cause marketing in New York City and across the country Jenny Dirksen works for illustrious NYC restaurateur Danny Meyer, who owns Tabla , Gramercy Tavern , Union Square Café and several other of Manhattan's finest eateries. But Jenny is not a chef, waitress, hostess or bartender.

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

Another example comes from Robin Hood (New York City) , which also emphasizes the visuals. Advertising Blogs Campaigns Case Study Cause Marketing Communications Community Crowdfunding Design Fundraising Marketing Marketing Skills Media Review Nonprofit Public Media Reviews Social Media Technology Video Web and Print Web Design Charitable organization communication design marketing Non-profit organization Nonprofit organization Robin Hood Social network Tumblr

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. My goal with Six Figure Cause Marketing – The Power of Pinups is to show local nonprofits how to create, sell and execute successful and lucrative pinup programs. This two-part webinar includes my book, Cause Marketing for Dummies and is just $99 at CharityHowTo.com.

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

Another example comes from Robin Hood (New York City) , which also emphasizes the visuals. Advertising Blogs Campaigns Case Study Cause Marketing Communications Community Crowdfunding Design Fundraising Marketing Marketing Skills Media Review Nonprofit Public Media Reviews Social Media Technology Video Web and Print Web Design Charitable organization communication design marketing Non-profit organization Nonprofit organization Robin Hood Social network Tumblr

A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

The Salt Lake Valley is about the same longitude as New York City, but about 4500 feet higher in elevation. Because the Salt Lake Valley is on the eastern end of the rain shadow cast by the High Sierras, Salt Lake City gets less than 10 inches of rain a year. So please join me in toasting Pioneers… of Utah, of cause marketing, and everywhere else where being first was once an invitation to get shot. Cause-Related Marketing does a world of good.

Utah 121

Buy One Give One Blankets

Cause Related Marketing

The New York office of design firm Beattie McGuinness Bungay has designed and is now selling an infant blanket meant to help new parents in the developing world to understand things like vaccinations, average infant growth, breast-feeding, illness-warning signs and the like, and they’re taking a BOGO approach to marketing the blankets. But the illiteracy that the Information Blanket addresses is the illiteracy of new parents.

#SM4NP: ‘Kony 2012? Still Stirs Engagement, Controversy, And Embarrassment

Non Profit Marketing 360

… Alan Hilfer, chief psychologist at Maimonides Medical Center in New York City, said the backlash over Russell’s “Kony 2012? But the tragedy for the cause is that it only raises more doubts about the viability of a campaign whose veracity has already been challenged on a number of fronts. Viral videos can bring instant fame to a cause, but ? Director's breakdown raises further questions.

Uganda 116

Let's Bridge The Gaps Between Sponsors and Causes

Cause Related Marketing

Pictured at left is a 2007 circular for Designerchecks.com from the Alden Keene Cause Marketing Database. It features two cause-related marketing efforts; one for the New York City police officers and firefighters who performed so bravely during 9-11, and the other for the Breast Cancer Research Foundation. We’re basically 30 years into modern cause marketing and companies and nonprofits still don’t fully understand one another's needs.

Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Brittany Hill at Accelerist and Michelle Matheson at the United Way of New York City delivered a great webinar. If you’re interested in new virtual asset options, their value to corporate donors, and how to identify the right virtual event, WATCH THIS WEBINAR.

Club 68

Newsletter: This Industry is Ripe for Cause Partnerships ; Cleaner Pine-Sol Opens Online Store for Charity; Beauty Brands are Turning to Cause for Holidays

Selfish Giving

Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? Friends, Larry is also deeply involved in causes. you're not going to want to miss this appointment with the Cause Docs. ?? ?? Marketing Your Cause 1. Cool Jobs in Cause 1.