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What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Retail promotions just do not work this way.

Easter Cause Marketing

Cause Related Marketing

Let’s try a cause marketing thought experiment. Should you do Christian-themed cause-related marketing? Since confession is good for the soul, let me confess that I’ve never seen cause marketing in my local Hobby Lobby store.

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Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts. Promotionscause marketing and otherwise… tend to be front-loaded and rightfully so.

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A Cause Marketing Study I’d Like to See

Cause Related Marketing

Since cause marketing usually faces the consumer, retailers are under pressure to engage in cause marketing campaigns for causes large and small. Necessarily this means that retailers say no to more cause partnerships than they say yes to.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Retail promotions typically do not work this way.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause. Now I know that the Superman and Batman franchises are worth hundreds of millions to Time Warner and in putting these characters behind this cause, the company is showing real commitment. Cause-Related Marketing does a world of good.

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