What to Do With Leftover Cause-Branded Merchandise
Cause Related Marketing
MAY 17, 2012
Not all cause-branded merchandise sells. Komen for the Cure but are now selling at a fraction of the original retail price. Frankly, as a cause marketer it’s slightly embarrassing. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. The original price of the underwear was £15 for a two-pack.