Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? Cause-Related Marketing does a world of good.

Cause Marketing Christmas

Cause Related Marketing

As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest that could be duplicated elsewhere.Cause marketing is commonly linked to holidays.

Merry Christmas From the Cause Marketing Blog

Cause Related Marketing

The long-standing Christmas Eve tradition at the cause marketing blog is to show the video of the prior year’s appearance of Darlene Love singing 'Christmas (Baby, Please Come Home)' on the Late Show with David Letterman. Enjoy and Merry Christmas!

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

But this is Christmas. And to hear Lockheed Martin tell it, sometimes Santa himself needs their C-130 aircraft to see that needy kids have toys to play with come Christmas Day. Cause-Related Marketing does a world of good.

Gateway Cause Marketing for the B2B Crowd

Cause Related Marketing

Most cause marketing is hosted by companies that face the consumer; retailers, restaurants, and the like. But B2B cause marketing has long existed, if on a much more modest scale than consumer-based cause marketing. That’s why B2B cause marketing, when it’s done, usually takes a different tack. So what kind of cause marketing does the company do? Cause-Related Marketing does a world of good.

Merry Christmas From Alden Keene and the Cause Marketing Blog

Cause Related Marketing

The long-standing Christmas Eve tradition at the cause marketing blog is to show the video of the prior year’s appearance of Darlene Love singing 'Christmas (Baby, Please Come Home)' on the Late Show with David Letterman.

Picking Your Cause Marketing Partner

Cause Related Marketing

So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. That package will go overseas in time for Christmas 2012.

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Thanksgiving Cause Marketing – Pinterest Roundup

Selfish Giving

I might have been too busy on Halloween and Veterans Day cause marketing. Or I might have jumped ahead too soon to Christmas cause marketing , but I’ll be honest: I didn’t see a lot of Thanksgiving cause marketing this year. .

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. They even have a Believe-o-Matic app that kids can use to make their own Christmas cards.

Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

On Monday’s post I touched on the topic of telling people what your cause marketing campaign accomplished when completed. What if it’s just not in your corporate DNA to do anything but to frontload your cause marketing activation?

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. The art in the ad depicted a Christmas tree.

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Saught is a cause, but it’s not a charity; it’s a social enterprise. I’ve got a sister-in-law who can’t resist this kind of stuff, so she may find something from Saught under the tree come Christmas time. Cause-Related Marketing does a world of good.

Yes, Virginia, there is Christmas Cause Marketing (and there should be more)

Cause Related Marketing

Some of my peers say that there is no Christmas cause marketing. Papa says, “if you see in the cause marketing blog, it’s so.” Please tell me the truth, is there Christmas cause marketing?Virginia Dear EditorI am more than 8 years old.

Banking on Cause Marketing

Cause Related Marketing

Open an account with ableBanking and the Internet-based bank will make a $25 donation to the cause of your choice. George Bailey, you’ll remember, is the main character in the classic Christmas movie ‘Its a Wonderful Life.’ It occupies the same market space as ally Bank and ING Direct.

Christmas Vacation Education

Selfish Giving

This book by two of my favorite cause marketers is a must read for cause marketers looking to evolve their respective causes in to top brands. I’m thinking if I want to be trust agent of the cause space this book will show me the way.

Raising Cause Marketing

Selfish Giving

Attending Cause Marketing Forum’s annual conference , which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see. Each one of these can deliver a potential death blow to cause marketing.

Grassroots Cause Marketing from Volvo

Cause Related Marketing

At left is an ad from the Alden Keene Cause Marketing Database that gives a little more background on the relationship. There’s a counter on the site, which came online in time for Christmas 2010, that says: “As of today, 213,688 cups have been purchased.”

Cause Marketing Creative that Leaves Me Cold

Cause Related Marketing

At Causemarketing.biz I often review elements of cause marketing campaigns but I generally shy away from reviewing creative. Let me say that regardless of my criticisms of the ads, the American Red Cross is an important cause that deserves your support.)

Cause Marketing to Santa Babies

Cause Related Marketing

Huggies is back with another too cute version of their flagship brand of disposable diapers, this time based around Father Christmas. Sponsors don't often declare what lead them to a specific cause marketing campaign. Cause-Related Marketing does a world of good.

Mele Kalikimaka, Cause Marketers

Cause Related Marketing

Click here to listen to her rousing rendition of Baby, Please Come Home for Christmas on Late Night with David Letterman. For this Christmas Day post, I wanted to highlight something with humor from the Darlene Love oeuvre. Enjoy the clip above from Saturday Night Live called Christmas for the Jews. Tags: Mele Kalikimaka Darlene Love Hulu.com Christmas for the Jews Song Late Night with David Letterman Saturday Night Live

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. Cause marketing efforts like Thanks + Giving or Macy’s Believe campaign can bring people into a retail setting. Cause-Related Marketing does a world of good.

Spot Cause Marketing Fireworks – And Win My Book!

Selfish Giving

Monday is Independence Day and I’m in search of cause marketing promotions that will help me celebrate the day! The Fourth of July promotion that got me thinking about holiday cause marketing was Old Navy’s Operation: Care and Comfort , a program I remembered from last year.

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Stealing Your Competitor's Cause Marketing Approach

Cause Related Marketing

Except that, if anything, with kids the cause message seems even more resonant. A local clothing retailer in my market has a lame radio ad out wherein all the friends a kid talks to got TOMS for Christmas but him, and boy does he feel left out!

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. This is the category cause marketing falls under. So this cause marketing promotion caught my eye.

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon. Yesterday, February 1, 2011, the chain, called Fresh Markets , reported their results in their weekly circular.

A Cause Marketer's Guide to Giving Over the Holidays

Selfish Giving

And I'm using cause marketing as my guide! Merry Christmas. when businesses give a percentage or portion of sales back to a cause when they sell a product or service). I prefer that companies support a cause with their everyday products.

Newsletter: A "Nutty" Christmas Sweater Gives Back ; How to Get Employees to Give More to Charity; How to Build an Awesome Snow Fort ??

Selfish Giving

Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Report: 90 percent of middle marketing companies - revenues between $10 million and $1 billion - are engaged in some form of CSR efforts. ?? Marketing Your Cause. Cool Jobs in Cause Marketing** 1.

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CauseTalk Radio Ep36: J.C. Penney Decks the Halls with Cause Marketing

Selfish Giving

We explore JCP’s Holiday Giving Tour that’s currently spreading Christmas joy from coast to coast, and how the campaign fits into JCP’s larger JCP Cares cause initiative. CauseTalk Radio Podcast cause marketing holiday giving jc penney jcp cares

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The Business Value of Serving as a Drop-Off Point for Food or Christmas Gifts

Cause Related Marketing

There's just a few more donation days before Christmas for your local food bank. You might get something similar in your local market if your local Giving Tree or Sub for Santa effort has media sponsorship. Why wouldn't your company want to be associated with causes like that?

JAM’N 94.5 & Target Make Cause Marketing Wish Come True

Selfish Giving

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year.

The Importance of Proximity in Cause Marketing Relationships

Cause Related Marketing

Not surprisingly AutoZone is a cause marketing supporter of St. It isn’t always the case that cause marketing tie-ins take place between companies and causes in the same area code. The promotion ended just before Christmas.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. to one of four causes.

Today's Dose of Anti-Cyncism

Cause Related Marketing

wanted to give some toys to less-fortunate kids at Christmas-time. But by the time he was finished, it was just days before Christmas and most toy drives were over. Cause-Related Marketing does a world of good. Get ready to have your heart warmed.

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CauseTalk Radio Ep38: A Santa Cause Pinterest Mashup!

Selfish Giving

Today on CauseTalk Radio , Megan and I have some fun with the season’s Christmas cause marketing promotions. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal!

Radio 92

Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

If you’re the kind of person who wishes that every day could be like the first day of spring or that Christmas music would play all year long then has Lee, the apparel maker, got a cause marketing campaign for you. Year-round cause promotions are hard to sustain.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party , and your nonprofit or charity should be having one. Christmas in July fundraiser helps kids during holidays (clearwater.wtsp.com). The pools are open and busy.

Does the End of White Coke Cans Mean the End of Cause Marketing on Packaging? Um.No.

Cause Related Marketing

The cause marketing world is all a-Twitter with the news that Coke is retracting its first-ever mostly-white cans meant to call attention to the plight of ursas maritimus. Cause-Related Marketing does a world of good.

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Where's Kmart's Cause Marketing? Let Tom Tell You.

Cause Related Marketing

The other day I posted the question “Where’s Kmart’s Cause Marketing Effort?” in the Christmas season circulars and Tom Aiello, Division Vice President, Public Relations at Sears Holdings was kind enough to respond.He also graciously agreed to answer 10 questions I had for him about Kmart’s “Purpose Marketing,” and the company’s notably-long sponsorship of March of Dimes, along with Kmart’s newer. Jude Sears Holdings Purpose Marketing Sears Thanks and Giving

Newsletter: 3 Lessons from Red Nose Day ; Vodka Maker Milks Cause Marketing ??; 31 Days of Giving is Here!

Selfish Giving

We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. Red Nose Day [is] considered a full store takeover that is only second to Christmas,” said the CEO of Red Nose Day U.S.

To Succeed, Nonprofits Must Live in Past, Present & Future

Selfish Giving

There’s a famous scene in A Christmas Carol after Scrooge has been visited by the three ghosts. Despite a wonderful veneer of innovation on most cause marketing promotions, the field is still very much dominated by traditional tactics.

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

The point being, effective marketers are able draw connections that didn’t exist before between holidays and sales promotions. Now a cause is trying to draw a connection between Father’s Day and support of Manatees. The cause is the Save the Manatee Club, a 501(c)(3) charity founded by Jimmy Buffet and Florida politician Bob Graham in 1981, and headquartered in Maitland, Florida. After Mother’s Day, the second busiest season for flower sales is Christmas, surprisingly enough.

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