Innovative Cause Marketing 'Inventory'
Cause Related Marketing
MAY 29, 2013
Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. I advised a friend, a New York Times best-selling author with his own charity, to auction off the rights to name a character in one of his upcoming books. A really fun kind of alternate cause marketing inventory came across my desk recently.