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Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. Doing so was a matter of pride.

Cause Marketing With Sex Appeal

Cause Related Marketing

Klum, of course, is lovely and talented and STU2C is an admirable, innovative and hard-pressing cause. But here’s comes the ‘but.’

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Cause-Related Marketing does a world of good.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

The question asks, in effect, when do you buy Progresso soup and when do buy Campbell’s soup, given that they both benefit education causes?

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. Box Tops runs year-round.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. No extra cost for splashing a pink ribbon on your marketing collateral. In the past I’ve termed the widespread availability of the pink ribbon ‘Open-Source Cause Marketing’ and it has its downside.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Well, one way is with cause marketing and BOGO. “We Harry’s sells to men right now, but the causes they want to support are gender neutral. Smart to pick a veteran’s charity as the first beneficiary. But just men?

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ There’s the familiar pink ribbon, emblematic of breast cancer causes.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

Foursquare should be part of their [cause] marketing too. It capitalizes on a physical location. Shelter jumped in with both feet.

The Worst Cause Marketing of 2011

Cause Related Marketing

Even when it comes to cause marketing this fascination with the bad is strong. This was faux cause marketing at its most reckless.

Cause Marketing the Happy Meal

Cause Related Marketing

Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

For many nonprofits the indirect nature of the donation in cause marketing doesn’t make the questions any less difficult. for them.

Tips on Making Your Cause Marketing Collateral More Persuasive

Cause Related Marketing

The Alden Keene Cause Marketing Database turned up a handbill from a Wendy’s in Arizona for AASK-Arizona, an affiliate for the Wendy’s adoption program called Wendy’s Wonderful Kids in metropolitan Phoenix. Charities that can’t fulfill their missions or make their cases to supporters don’t usually last 25 years. So far, so good.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Cause-Related Marketing does a world of good. Later this month Camelbak will expand the relationship with a Facebook effort.

From Cause Marketing to Corporate Causes

Selfish Giving

People get excited about being involved in causes that make a difference—it empowers them too. You do really great work. Increased innovation 4.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016.

Cause Marketing Cooperative

Cause Related Marketing

There’s dozens of ways to activate cause marketing. One story that you must master when 'efforting' women’s magazines in particular is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. Cause-Related Marketing does a world of good.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. Cause-Related Marketing does a world of good.

Tip a Glass Cause Marketing

Cause Related Marketing

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One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Last Thursday, March 22, 2012 I took a call from a small businessperson I called Roberta who asked in effect, ‘how can my small company work with a cause to benefit us both?’ She had contacted two breast cancer charities about cause marketing; a local one I called Athena Charity and a national one I identified as Artemis Charity.

Transparency and Thank Supporters in Cause Marketing

Cause Related Marketing

The Alden Keene Cause Marketing Database… my proprietary library of cause marketing ‘activations’…has thousands of examples that go back more than 10 years. I just don’t see many examples of sponsors or causes thanking supporters for their help after a campaign has ended. Transparency is vital to cause marketing.

Buy One Plant One Cause Marketing

Cause Related Marketing

American Forests has been around since 1885 and represents a savvy choice by WeWOOD for a charity partner.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

But companies and causes are using 2-D barcodes in their marketing. (A What are some innovative ways marketers are using it?

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

Describe how causes or their sponsors are currently using 2-D barcodes in marketing, promotions, PR, or fundraising?

Cause Marketing to Build Customer Loyalty

Cause Related Marketing

In the deregulated Georgia natural gas market, one is using cause marketing. Cause-Related Marketing does a world of good.

Your Webmaster Needs to Know About Your Cause Marketing

Cause Related Marketing

Too bad Vitamin World’s webmaster couldn’t do a little more to more clearly demonstrate the company’s support of the nonprofit charity Vitamin Angels.

The First Country Band of Cause Marketing?

Cause Related Marketing

But which country act earns honors as the best country music cause marketers? Cause-Related Marketing does a world of good.

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Angry Faux Cause Marketing from Snickers

Cause Related Marketing

is a prominent and generous supporter of the anti-hunger charity Feeding America. Cause-Related Marketing does a world of good.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Suppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. Hila Shmilovich, an enterprising entrepreneur launching a cause-based apparel company called Karma52, is finding it tough going. But, so far, American causes haven’t responded well.

Cause Marketing at Retail With Cash Register Tape

Cause Related Marketing

I did a little research and found that there are basically two players in the grocery store receipt market with two different approaches. Both claim high levels of penetration in the largest markets. Either option could certainly be used to drive awareness for your cause or cause marketing campaign.

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Advisory Boards For Cause Marketers

Cause Related Marketing

Charities that do a meaningful amount of cause marketing probably need an advisory board or group whose sole job is only to help the organization expand its cause marketing footprint. Cause-Related Marketing does a world of good. Industry Heavy Hitters. Captain Rolodex. The Scout. The Artist.

Cause Marketing Bracketology

Cause Related Marketing

Here’s a golfing promotion you could run in advance of and in conjunction with your charity tourney this summer.

Cause Marketing Your Athletic Performance

Cause Related Marketing

Good causes, it seems to the founders of New York City-based company Charity Bets , can be a terrific performance enhancers.

Cause Marketing Your Wedding Like the Royal Couple

Cause Related Marketing

You, too, can also use your wedding to do what the Royal Couple is doing and give to a number of causes. to a cause or causes you designate.