Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. I advised a friend, a New York Times best-selling author with his own charity, to auction off the rights to name a character in one of his upcoming books. A really fun kind of alternate cause marketing inventory came across my desk recently.

Cause Marketing With Sex Appeal

Cause Related Marketing

Actress, supermodel, TV producer, philanthropist, and mother of four Heidi Klum wants you to buy the hoodie off her back to benefit StandUp2Cancer, the telethon and charity. Klum, of course, is lovely and talented and STU2C is an admirable, innovative and hard-pressing cause.

Trending Sources

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. Cause-Related Marketing does a world of good.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. But well-designed cause marketing can help companies preserve pricing power. What company wouldn’t want a cause partner like that?

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Based on the six interviews, it appears that, shoulder to shoulder, faith-based nonprofit organizations and faith-neutral nonprofit organizations do not enjoy the same windows of opportunities for cause-related marketing endeavors.

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Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. Cause-Related Marketing does a world of good.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Marketing superstar Coke, which runs the gigantic MyCokeRewards.com rewards program, has placed its bet. But MyCokeRewards was founded as an effort to reward Coke purchasers, not their favored causes.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

The question asks, in effect, when do you buy Progresso soup and when do buy Campbell’s soup, given that they both benefit education causes? Or when do you buy Yoplait yogurt and when do you buy Dannon yogurt, each of which generates funds for separate breast cancer charities?

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. No extra cost for splashing a pink ribbon on your marketing collateral. In the past I’ve termed the widespread availability of the pink ribbon ‘Open-Source Cause Marketing’ and it has its downside. Plenty of companies say they're raising money for the fight against breast cancer but no money ever arrives at any charity.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Well, one way is with cause marketing and BOGO. “We Harry’s sells to men right now, but the causes they want to support are gender neutral. The first charity highlighted is The Mission Continues, which offers military veterans of recent wars 6-month long fellowships at nonprofit organizations. Smart to pick a veteran’s charity as the first beneficiary.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. There’s the familiar pink ribbon, emblematic of breast cancer causes.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. Foursquare should be part of their [cause] marketing too.

The Worst Cause Marketing of 2011

Cause Related Marketing

Even when it comes to cause marketing this fascination with the bad is strong. Many more people find the Cause Marketing Blog because they searched on ‘bad cause marketing’ and similar search terms than found it by searching for ‘good cause marketing’ and equivalent terms.

Cause Marketing the Happy Meal

Cause Related Marketing

Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

For many nonprofits the indirect nature of the donation in cause marketing doesn’t make the questions any less difficult. For some, cause marketing ‘taps into consumption guilt while at the same time feeding that excess.’. Every charity has to decide what kind of money is.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. Cause-Related Marketing does a world of good.

Tips on Making Your Cause Marketing Collateral More Persuasive

Cause Related Marketing

The Alden Keene Cause Marketing Database turned up a handbill from a Wendy’s in Arizona for AASK-Arizona, an affiliate for the Wendy’s adoption program called Wendy’s Wonderful Kids in metropolitan Phoenix. Wednesday’s Child is a weekly public service program that runs on local television stations in a number of markets in the United States and showcases kids up for adoption. Cause-Related Marketing does a world of good.

Cause Marketing Cooperative

Cause Related Marketing

There’s dozens of ways to activate cause marketing. One story that you must master when 'efforting' women’s magazines in particular is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. The Alden Keene Cause Marketing Database has cause marketing stories from all of these women’s magazines and more. Cause-Related Marketing does a world of good.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. The obvious answer is that you work with causes abroad that follow a like theme; children’s health, or animal welfare. Cause-Related Marketing does a world of good.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week.

Tip a Glass Cause Marketing

Cause Related Marketing

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Last Thursday, March 22, 2012 I took a call from a small businessperson I called Roberta who asked in effect, ‘how can my small company work with a cause to benefit us both?’ She had contacted two breast cancer charities about cause marketing; a local one I called Athena Charity and a national one I identified as Artemis Charity. The cause carves out a piece of its Facebook page for a section called something like ‘Small Business Champions.’

From Cause Marketing to Corporate Causes

Selfish Giving

People get excited about being involved in causes that make a difference—it empowers them too. Sometimes those business people are asked to partner with your organization through cause marketing—thus creating a win-win-win for the not-for-profit, the business, and the community.

Buy One Plant One Cause Marketing

Cause Related Marketing

American Forests has been around since 1885 and represents a savvy choice by WeWOOD for a charity partner. I’ve noted before that in cases where the charity is better known than.

Transparency and Thank Supporters in Cause Marketing

Cause Related Marketing

The Alden Keene Cause Marketing Database… my proprietary library of cause marketing ‘activations’…has thousands of examples that go back more than 10 years. I just don’t see many examples of sponsors or causes thanking supporters for their help after a campaign has ended. This is a major missed opportunity for both causes and sponsors. Transparency is vital to cause marketing. Fundamentally, that’s the way charities are.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

But companies and causes are using 2-D barcodes in their marketing. (A Marriott, at left, kindly consented to an interview on what’s trending now with mobile barcode technologies, how causes and sponsors are using it, and what’s next. Cause-Related Marketing does a world of good.

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

In this is the second half of my interview with NeoMedia Technologies acting CEO Laura Marriott, gets down to the nitty-gritty of how causes are using 2-D barcodes, and what they ought to consider doing in the future. Causes always have to be thinking of costs and expense.

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Cause Marketing to Build Customer Loyalty

Cause Related Marketing

In the deregulated Georgia natural gas market, one is using cause marketing. In 1997 the Georgia Public Service Commission deregulated the natural gas market. The price of gas is no longer determined by regulators but by the market.

Your Webmaster Needs to Know About Your Cause Marketing

Cause Related Marketing

Too bad Vitamin World’s webmaster couldn’t do a little more to more clearly demonstrate the company’s support of the nonprofit charity Vitamin Angels. The Vitamin Angels website says that 1/3 of all childhood deaths worldwide are cause by malnutrition.

The First Country Band of Cause Marketing?

Cause Related Marketing

U2 gets my vote as the best cause marketers in rock and roll based on their efforts on behalf of [RED] and Bono’s own cause-marketed clothing line called ‘Edun.’. But which country act earns honors as the best country music cause marketers?

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7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. Not Doing Checkout Charity?

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

is a prominent and generous supporter of the anti-hunger charity Feeding America. So why are they doing something that looks suspiciously like faux cause marketing? That headline seems custom-made for a cause marketing campaign.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Suppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. Hila Shmilovich, an enterprising entrepreneur launching a cause-based apparel company called Karma52, is finding it tough going. That’s because the biggest causes ask for (and get) large upfront commitments from would-be sponsors. But in their caution, causes are leaving money on the table.

Cause Marketing at Retail With Cash Register Tape

Cause Related Marketing

I did a little research and found that there are basically two players in the grocery store receipt market with two different approaches. Both claim high levels of penetration in the largest markets. Catalina Marketing offers stores little printers… separate from the cash register printers… that spit out a coupon, oftentimes for a product that competes with the one you just bought. Smart charities would ask the sponsors to underwrite the effort.

Advisory Boards For Cause Marketers

Cause Related Marketing

Charities that do a meaningful amount of cause marketing probably need an advisory board or group whose sole job is only to help the organization expand its cause marketing footprint. But in fact, once corporate types reach a certain threshold they probably all have a hefty enough Rolodex that any competent cause marketer could effectively mine it, to mix the metaphor. Cause-Related Marketing does a world of good.

Cause Marketing Bracketology

Cause Related Marketing

Here’s a golfing promotion you could run in advance of and in conjunction with your charity tourney this summer. The beneficiary is Cancer for College , a scholarship charity for cancer survivors whose relationship with Ferrell I've highlighted in the past.

Cause Marketing Your Athletic Performance

Cause Related Marketing

Good causes, it seems to the founders of New York City-based company Charity Bets , can be a terrific performance enhancers. Now Charity Bets is betting that people are willing to wager their athleticism against their friends' scepticism!