Nightmare Cause Marketing Scenario

Cause Related Marketing

Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. But well-designed cause marketing can help companies preserve pricing power. What company wouldn’t want a cause partner like that?

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. I advised a friend, a New York Times best-selling author with his own charity, to auction off the rights to name a character in one of his upcoming books. A really fun kind of alternate cause marketing inventory came across my desk recently.

B2B Cause Marketing

Cause Related Marketing

As I often say in this space, most cause marketing is undertaken by companies that face the consumer. This is plainly a case of B2B cause marketing. Jude is a big cause marketing brand. Jude for partnering in this B2B cause marketing effort.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. The charity partner is Oxfam America. Cause-Related Marketing does a world of good. On Friday, Nov.

Picking Your Cause Marketing Partner

Cause Related Marketing

So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. For instance, a food business should pick a food charity. Cause-Related Marketing does a world of good.

Cause Marketing During Ramadan

Cause Related Marketing

In 2012 in the United Arab Emirates, Unilever and the UAE chapter of the Red Crescent Society teamed up for a cause marketing effort that took place during Ramadan, a month-long fast that observant Muslims across the globe annually observe in the ninth month of the Islamic Calendar.

Open Source Cause Marketing

Cause Related Marketing

But open source cause marketers still offers cause marketers countless opportunities. Two examples of open source cause marketing leap to mind. General Mills’ Box Tops for Education campaign is an open source cause marketing campaign.

Small Biz Cause Marketing

Cause Related Marketing

I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. Each game played generates about a penny in advertising revenue, which is split between your charity, Arkadium and GoodGames.

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Pink Ribbon Cause Marketing for the Fisher-Woman

Cause Related Marketing

To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone.

Using Sweepstakes in Cause Marketing

Cause Related Marketing

When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.

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Head Scratching Cause Marketing

Cause Related Marketing

At first glance, I thought it might be a way to drive cause marketing to smaller retail establishments, something I’ve called for in the past. A second glance made me think it might be a cause marketing powered inducement for customers to give some feedback.

Cause Marketing Post #600

Cause Related Marketing

Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good.

Telling Your Cause Marketing Story On Pack

Cause Related Marketing

Now Brawny, the Georgia-Pacific brand of paper towels, has taken a page from Kroger and produced a limited-edition 8-roll pack co-branded with The Wounded Warrior Project that tells the charity’s story. Regular readers know how much I like activating cause marketing on packaging.

Simple E-tail Cause Marketing

Cause Related Marketing

A lot is at stake for cause marketers. Newton Running , a Boulder, Colorado company that sells its own make of high-end running shoes in electric colors to marathoners and Ironman racers, takes a straightforward approach to its cause marketing.

Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. And now, one other thing they can do is to enable members to cause market. Does this satisfy as a cause marketing effort? Cause-Related Marketing does a world of good.

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Cause Marketing Cooperative

Cause Related Marketing

There’s dozens of ways to activate cause marketing. One story that you must master when 'efforting' women’s magazines in particular is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. The Alden Keene Cause Marketing Database has cause marketing stories from all of these women’s magazines and more. Cause-Related Marketing does a world of good.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

‘Yadelin,’ a hospitality student, in a comment posted earlier this month about a post I wrote about using cause marketing to fund a charity’s endowment, expresses surprise that cause marketing could be considered to be about raising funds.

Just How Morally Hazardous is Cause Marketing for Most Charities?

Cause Related Marketing

The other day a reporter asked me if doing something unethical was ever a temptation for causes engaging in cause marketing. Cause marketing, especially the transactional variety, is inherently unethical according to thinkers like Mara Einstein, a professor at Queens College in New York and author of Compassion, Inc. I happen to know that Joe Waters, my friend and colleague and author of Cause Marketing for Dummies is a happily married man and a proud father.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Pennyroyal says that similar promotions have generated more than $220,000 for various charities since 2009. That’s because it would be very easy to imagine a deal where there were no proceeds to distribute to the cause. Cause-Related Marketing does a world of good.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

Putting the Fun in Crowdfunded Cause Marketing

Cause Related Marketing

a charity called Leukaemia & Lymphoma Research built Pledgeit , a platform that puts the fun back in crowdfunding for causes. Cause-Related Marketing does a world of good.

Current Canadian Opinion on Cause Marketing

Cause Related Marketing

1, 2012 by Ottawa-based Abacus Data finds Canadians very supportive of the basic practices and premises of cause marketing. The Internet survey of 1208 Canadians found the following: 82 percent say they would switch brands to support causes they care about.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers.

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Easter Cause Marketing

Cause Related Marketing

Let’s try a cause marketing thought experiment. Should you do Christian-themed cause-related marketing? Since confession is good for the soul, let me confess that I’ve never seen cause marketing in my local Hobby Lobby store.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. Cause-Related Marketing does a world of good.

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Asymmetry in Pink Ribbon Cause Marketing

Cause Related Marketing

Not every cause marketing campaign features the likes of the YMCA and Coke*. Sometimes it takes place between a charity which is very well known and a sponsor that isn’t. I call that dynamic ‘asymmetrical cause marketing.’

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

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Cause Marketing Bracketology

Cause Related Marketing

Here’s a golfing promotion you could run in advance of and in conjunction with your charity tourney this summer. The beneficiary is Cancer for College , a scholarship charity for cancer survivors whose relationship with Ferrell I've highlighted in the past.

The Cause Marketing Proposal

Cause Related Marketing

The production of a cause marketing proposal is a very big topic. Today’s piece of it; "preparing for every contingency in your cause marketing proposal." Let’s say hypothetically that you’ve made your best cause marketing pitch to a would-be sponsor. Trouble is, unbeknownst to the marketing staff, the CEO had promised a campaign to another cause. The marketing department doesn’t think they can or should do both this year.”

Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake. In my state bingo and raffles like this one are illegal, even for charities. The addition of the cause tends to take the sting out of gambling.

Cause Marketing the Slightly Arcane

Cause Related Marketing

We all get cause marketing based on food and other consumables. But is cause marketing out of reach if the product you sell is a little on the esoteric side? What charity do you partner with and what is the shape of that partnership?

Cause Marketing That’s Bucking the Downturn

Cause Related Marketing

But that doesn’t mean causes have to roll over and take it. That’s the message of a successful cause marketing relationship between UK discount fashion retailer TK Maxx and its charity partner Cancer Research. The charity resells donated clothes in thrift shops.

The Legalities of Cause Marketing

Cause Related Marketing

In the United States the practice of cause marketing is subject to governmental regulations, mainly at the state and local level. On that count, today’s post on the legalities of cause marketing comes courtesy of a guest poster, Maria E.

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Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Based on the six interviews, it appears that, shoulder to shoulder, faith-based nonprofit organizations and faith-neutral nonprofit organizations do not enjoy the same windows of opportunities for cause-related marketing endeavors.

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Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Most of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best. As a former charity executive, I’ve long argued that for charities that’s one of the principal advantages of cause marketing. Cause-Related Marketing does a world of good.