Cause Related Marketing

MARCH 11, 2013

Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.

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Cause Related Marketing

MAY 20, 2013

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.

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Cause Related Marketing

NOVEMBER 8, 2012

But don’t blame the nation’s quick-serve restaurants, which took all kinds of cause marketing-style measures to encourage Americans to exercise their franchise. This isn’t cause marketing in the way we usually think about it. Cause-Related Marketing does a world of good.

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Cause Related Marketing

MAY 29, 2013

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.

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Cause Related Marketing

AUGUST 10, 2012

I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns.

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Cause Related Marketing

FEBRUARY 25, 2013

As I often say in this space, most cause marketing is undertaken by companies that face the consumer. This is plainly a case of B2B cause marketing. Jude is a big cause marketing brand. Jude for partnering in this B2B cause marketing effort.

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Cause Related Marketing

NOVEMBER 5, 2012

Here’s how Purina’s gamified cause marketing promotion worked. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Cause Related Marketing

AUGUST 6, 2012

In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good.

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Cause Related Marketing

AUGUST 2, 2012

On July 20, 2012 in a post on cause marketing activated on packaging I wrote this: “Regular readers know how much I like activating cause marketing on packaging. It is these two groups that cause marketing on packaging ought to be aimed at.

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Cause Related Marketing

NOVEMBER 14, 2012

Three different cause marketing efforts worth calling your attention to. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Cause Related Marketing

JULY 19, 2013

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

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Cause Related Marketing

JUNE 26, 2012

Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Not all cause marketing means to have you purchase something right now.

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Cause Related Marketing

MAY 11, 2011

I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Many get involved in causes that the top management feel good about without any strategic consideration.

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Cause Related Marketing

JUNE 5, 2013

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good.

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Cause Related Marketing

FEBRUARY 22, 2013

Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. Cause-Related Marketing does a world of good.

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Cause Related Marketing

APRIL 12, 2011

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. Certainly, these can be elements of cause marketing.

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Cause Related Marketing

SEPTEMBER 19, 2012

Cause marketing sponsors might have several reasons for engaging in cause marketing including boosting sales, building brand, and bolstering PR, among others. One of those goals might also be to give customers a good reason to come back after supporting a cause.

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Cause Related Marketing

FEBRUARY 27, 2012

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts. He also has cause marketing bona fides.

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Cause Related Marketing

MARCH 21, 2013

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?

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Cause Related Marketing

AUGUST 22, 2012

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Most cause marketing dollars go to wherever a cause’s board and staff think the money is best spent.

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Cause Related Marketing

OCTOBER 15, 2012

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

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Selfish Giving

JANUARY 5, 2011

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. Finally, cause marketing is not philanthropy.

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Cause Related Marketing

FEBRUARY 14, 2013

Yeah, but isn’t the cause marketing component just a way to pay off the joke? Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Cause Related Marketing

JANUARY 16, 2012

I contend that there is also a script in cause marketing. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. cause marketing expert cause marketing schema Procter and Gamble Ronald K. Current theory from Professor Ronald K.

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Cause Related Marketing

SEPTEMBER 17, 2012

So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it.

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Cause Related Marketing

JUNE 28, 2013

Gen-Y, as they are also called, is a huge generation important to both marketers and nonprofits. With regard to Millennials I’d turn that around and say, “no marketer ever went broke making young people feel empowered.” If your target market includes Millennials, you should play to that. Cause-Related Marketing does a world of good. Millennials Gen Y cause marketing

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Cause Related Marketing

JUNE 10, 2011

Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good.

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Cause Related Marketing

JUNE 22, 2012

Back in 2007 and 2008 Hamburger Helper ran a fun cause marketing promotion called My Hometown Helper that I don’t remember at all. Our communities are incredibly important to us," said Hyun Mee Graves, Marketing Manager for Hamburger Helper.

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Cause Related Marketing

JANUARY 3, 2012

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

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Cause Related Marketing

JUNE 10, 2013

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. In the past we’ve talked about gamified cause marketing, which can take several approaches. Cause-Related Marketing does a world of good.

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Cause Related Marketing

SEPTEMBER 10, 2012

In 2012 in the United Arab Emirates, Unilever and the UAE chapter of the Red Crescent Society teamed up for a cause marketing effort that took place during Ramadan, a month-long fast that observant Muslims across the globe annually observe in the ninth month of the Islamic Calendar.

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Wild Woman Fundraising

AUGUST 15, 2011

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. With Cause marketing, nonprofits and corporations do roughly equal amounts of work.

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Cause Related Marketing

JULY 10, 2012

But open source cause marketers still offers cause marketers countless opportunities. Two examples of open source cause marketing leap to mind. General Mills’ Box Tops for Education campaign is an open source cause marketing campaign.

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Cause Related Marketing

OCTOBER 4, 2012

For a short while signs have appeared that seem to suggest that a company’s halo shines just as brightly whether they sponsor a transactional cause marketing effort as when they just make a lump sum pre-donation and promote that. Cause-Related Marketing does a world of good.

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Cause Related Marketing

OCTOBER 10, 2012

When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work.

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Cause Related Marketing

FEBRUARY 13, 2013

There’s some swell cause marketing messaging on many packaged goods products these days, but after the messaging gets in the home, then what? In other words a cause marketing message could be in the pantry for days, months, or years.

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Cause Related Marketing

JULY 5, 2012

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.

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Cause Related Marketing

MAY 22, 2013

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Confirmation bias leads to bad science and bad cause marketing. Cause-Related Marketing does a world of good.

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Cause Related Marketing

MAY 3, 2011

Cause marketing with consumer packaged goods often takes place on packaging. While companies are sometimes loathe to forgo this valuable real estate, it’s almost always the case that the campaign sponsor and cause both benefit most when the packaging explains the campaign well.

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Cause Related Marketing

MARCH 1, 2012

Not surprisingly, therefore, money is what most cause marketers strive to raise. But savvy causes and their sponsors should also be thinking about using cause marketing to ‘raise’ volunteers, too. It’s much the same when people volunteer for causes.

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Cause Related Marketing

FEBRUARY 9, 2012

I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association.

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Cause Related Marketing

MARCH 12, 2012

Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. Cause-Related Marketing does a world of good.

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Cause Related Marketing

NOVEMBER 4, 2011

At first glance, I thought it might be a way to drive cause marketing to smaller retail establishments, something I’ve called for in the past. A second glance made me think it might be a cause marketing powered inducement for customers to give some feedback.

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