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Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. Doing so was a matter of pride.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Timeshare nightmare”? 229,000 results.

Cause Marketing in Nigeria

Cause Related Marketing

I asked him to address the topic of Cause Marketing in Nigeria. Nigeria is exploding with different cause involvement.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Consequently, all marketing is becoming ever more analytical and more scientific since you can easily and quickly test hypotheses about what works and what doesn’t.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. Hello! How times have changed.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. Cause-Related Marketing does a world of good. Of course, that’s true.

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? on cause marketing, plus others on nonprofit issues.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Cause-Related Marketing does a world of good.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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Men and Cause Marketing

Cause Related Marketing

But men aren’t absent from the cause marketing equation. Cause marketing targeted to men is a topic of some interest to cause marketers.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ good and bad.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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Implementing Your Cause Marketing

Cause Related Marketing

The cause marketing blog is, in large measure, an idea blog. I ship every weekday when a new post goes up on the cause marketing blog.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 Cause-Related Marketing does a world of good.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. Thousands of cause marketing efforts take place each year. Wild!

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Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. You’ll almost certainly come across the Cause. Mother Teresa Charles Keating Best Cause MarketingLook into it will you?”Getting So where do you start?Let’s

Cause Marketing Triple Play

Cause Related Marketing

Komen Non-Transactional Cause Marketing

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Wilking would have us believe is that cause marketing is irresistible. Cause-Related Marketing does a world of good.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Joe Waters and Joanna MacDonald both started their careers in cause marketing in the early 1990s, (as did I). A few were both.

Cause Marketing on Packaging

Cause Related Marketing

Cause marketing with consumer packaged goods often takes place on packaging. Cause-Related Marketing does a world of good.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Cause-Related Marketing does a world of good.

The Importance of the Match in Cause Marketing

Cause Related Marketing

In an interview yesterday a reporter asked me why the match between the cause and sponsor is so vital in cause marketing.

Cause Marketing State Parks

Cause Related Marketing

Not all cause marketing is meant to get directly you to buy something. Cause-Related Marketing does a world of good.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. No extra cost for splashing a pink ribbon on your marketing collateral. In the past I’ve termed the widespread availability of the pink ribbon ‘Open-Source Cause Marketing’ and it has its downside.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

The question asks, in effect, when do you buy Progresso soup and when do buy Campbell’s soup, given that they both benefit education causes?

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. Box Tops runs year-round.

Trade Show Cause Marketing

Cause Related Marketing

The least communicated message in cause marketing is “here’s what happened,’ so that’s a smart approach. Thanks for your help!”

Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

One option is use cause marketing. Without testing the idea in some kind of A-B test, you can’t conclude that Shethinx wouldn’t have worked without the cause marketing BOGO. Cause-Related Marketing does a world of good. And everyone’s pretty well gotten the memo that you need to use video.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Well, one way is with cause marketing and BOGO. “We Harry’s sells to men right now, but the causes they want to support are gender neutral. If you’re a homeless man yes, that’s a cause we can all get behind.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ There’s the familiar pink ribbon, emblematic of breast cancer causes.

Business to Business Cause Marketing

Cause Related Marketing

Generally cause marketing is targeted to consumers. What are some examples of B2B cause marketing you’ve seen?

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. We might assume that the AG was speaking only to marketers with malintent (to use the neologism). But being clear and understandable can also be a problem for marketers with good intent too.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. Cause-Related Marketing does a world of good.

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I just received this book in the mail last week, and so far, I love it!

The World Series of Cause Marketing

Cause Related Marketing

But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Cause-Related Marketing does a world of good. Louis.