Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good. MORE
Back in 2007 and 2008 Hamburger Helper ran a fun cause marketing promotion called My Hometown Helper that I don’t remember at all. Our communities are incredibly important to us," said Hyun Mee Graves, Marketing Manager for Hamburger Helper. MORE
As I often say in this space, most cause marketing is undertaken by companies that face the consumer. This is plainly a case of B2B cause marketing. Jude is a big cause marketing brand. Jude for partnering in this B2B cause marketing effort. MORE
I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Many get involved in causes that the top management feel good about without any strategic consideration. MORE
Gen-Y, as they are also called, is a huge generation important to both marketers and nonprofits. With regard to Millennials I’d turn that around and say, “no marketer ever went broke making young people feel empowered.” If your target market includes Millennials, you should play to that. Cause-Related Marketing does a world of good. Millennials Gen Y cause marketing MORE
Mind you, few cause marketers are as unsentimental as I am. Across the nearly 1,000 posts in the Cause Marketing Blog, I’m almost always the one that supports cause marketing for the causes. Cause-Related Marketing does a world of good. MORE
On July 20, 2012 in a post on cause marketing activated on packaging I wrote this: “Regular readers know how much I like activating cause marketing on packaging. It is these two groups that cause marketing on packaging ought to be aimed at. MORE
Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good. MORE
So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good. MORE
Cause marketing sponsors might have several reasons for engaging in cause marketing including boosting sales, building brand, and bolstering PR, among others. One of those goals might also be to give customers a good reason to come back after supporting a cause. MORE
And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good. MORE
In 2012 in the United Arab Emirates, Unilever and the UAE chapter of the Red Crescent Society teamed up for a cause marketing effort that took place during Ramadan, a month-long fast that observant Muslims across the globe annually observe in the ninth month of the Islamic Calendar. MORE
When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work. MORE
Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing. MORE
Three different cause marketing efforts worth calling your attention to. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs? MORE
I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association. MORE
But open source cause marketers still offers cause marketers countless opportunities. Two examples of open source cause marketing leap to mind. General Mills’ Box Tops for Education campaign is an open source cause marketing campaign. MORE
Here’s how Purina’s gamified cause marketing promotion worked. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it. MORE
Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. Cause-Related Marketing does a world of good. MORE
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. MORE
Regular readers know how much I like activating cause marketing on packaging. That’s because once someone is in the store, the last opportunity you have to reach them with a cause marketing appeal is when they see it on the packaging. MORE
Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good. MORE
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. MORE
Not surprisingly, therefore, money is what most cause marketers strive to raise. But savvy causes and their sponsors should also be thinking about using cause marketing to ‘raise’ volunteers, too. It’s much the same when people volunteer for causes. MORE
Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Most cause marketing dollars go to wherever a cause’s board and staff think the money is best spent. MORE
A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Cause-Related Marketing does a world of good. MORE
And so I wonder about this in-kind cause marketing effort from Bail Hotline Bail Bonds. Cause-Related Marketing does a world of good. in kind cause marketing schools Bad Cause Marketing Apple In kind charitable donations MORE
Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. Cause-Related Marketing does a world of good. MORE
In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. In the past we’ve talked about gamified cause marketing, which can take several approaches. Cause-Related Marketing does a world of good. MORE
Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone. MORE
Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts. He also has cause marketing bona fides. MORE
Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Not all cause marketing means to have you purchase something right now. MORE
I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns. MORE
And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good. MORE
But don’t blame the nation’s quick-serve restaurants, which took all kinds of cause marketing-style measures to encourage Americans to exercise their franchise. This isn’t cause marketing in the way we usually think about it. Cause-Related Marketing does a world of good. MORE
There’s some swell cause marketing messaging on many packaged goods products these days, but after the messaging gets in the home, then what? In other words a cause marketing message could be in the pantry for days, months, or years. MORE
Yeah, but isn’t the cause marketing component just a way to pay off the joke? Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good. MORE
At first glance, I thought it might be a way to drive cause marketing to smaller retail establishments, something I’ve called for in the past. A second glance made me think it might be a cause marketing powered inducement for customers to give some feedback. MORE
Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. And now, one other thing they can do is to enable members to cause market. Does this satisfy as a cause marketing effort? Cause-Related Marketing does a world of good. MORE
Cause Marketing Related Topics Cause Related Marketing
MARCH 11, 2013
Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.
Cause Related Marketing
NOVEMBER 8, 2012
But don’t blame the nation’s quick-serve restaurants, which took all kinds of cause marketing-style measures to encourage Americans to exercise their franchise. This isn’t cause marketing in the way we usually think about it. Cause-Related Marketing does a world of good.
Cause Related Marketing
MAY 20, 2013
So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.
Cause Related Marketing
MAY 29, 2013
Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.
Cause Related Marketing
FEBRUARY 25, 2013
As I often say in this space, most cause marketing is undertaken by companies that face the consumer. This is plainly a case of B2B cause marketing. Jude is a big cause marketing brand. Jude for partnering in this B2B cause marketing effort.
Cause Related Marketing
AUGUST 6, 2012
In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good.
Cause Related Marketing
AUGUST 10, 2012
I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns.
Cause Related Marketing
AUGUST 2, 2012
On July 20, 2012 in a post on cause marketing activated on packaging I wrote this: “Regular readers know how much I like activating cause marketing on packaging. It is these two groups that cause marketing on packaging ought to be aimed at.
Cause Related Marketing
JULY 19, 2013
And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.
Cause Related Marketing
JUNE 5, 2013
And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good.
Cause Related Marketing
SEPTEMBER 19, 2012
Cause marketing sponsors might have several reasons for engaging in cause marketing including boosting sales, building brand, and bolstering PR, among others. One of those goals might also be to give customers a good reason to come back after supporting a cause.
Cause Related Marketing
JUNE 26, 2012
Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Not all cause marketing means to have you purchase something right now.
Cause Related Marketing
FEBRUARY 27, 2012
Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts. He also has cause marketing bona fides.
Cause Related Marketing
MAY 11, 2011
I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Many get involved in causes that the top management feel good about without any strategic consideration.
Cause Related Marketing
MARCH 21, 2013
If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?
Cause Related Marketing
AUGUST 22, 2012
Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Most cause marketing dollars go to wherever a cause’s board and staff think the money is best spent.
Cause Related Marketing
FEBRUARY 14, 2013
Yeah, but isn’t the cause marketing component just a way to pay off the joke? Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.
Cause Related Marketing
FEBRUARY 22, 2013
Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. Cause-Related Marketing does a world of good.
Cause Related Marketing
JUNE 28, 2013
Gen-Y, as they are also called, is a huge generation important to both marketers and nonprofits. With regard to Millennials I’d turn that around and say, “no marketer ever went broke making young people feel empowered.” If your target market includes Millennials, you should play to that. Cause-Related Marketing does a world of good. Millennials Gen Y cause marketing
Cause Related Marketing
FEBRUARY 13, 2013
There’s some swell cause marketing messaging on many packaged goods products these days, but after the messaging gets in the home, then what? In other words a cause marketing message could be in the pantry for days, months, or years.
Cause Related Marketing
OCTOBER 15, 2012
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.
Cause Related Marketing
JUNE 22, 2012
Back in 2007 and 2008 Hamburger Helper ran a fun cause marketing promotion called My Hometown Helper that I don’t remember at all. Our communities are incredibly important to us," said Hyun Mee Graves, Marketing Manager for Hamburger Helper.
Cause Related Marketing
SEPTEMBER 10, 2012
In 2012 in the United Arab Emirates, Unilever and the UAE chapter of the Red Crescent Society teamed up for a cause marketing effort that took place during Ramadan, a month-long fast that observant Muslims across the globe annually observe in the ninth month of the Islamic Calendar.
Cause Related Marketing
JULY 10, 2012
But open source cause marketers still offers cause marketers countless opportunities. Two examples of open source cause marketing leap to mind. General Mills’ Box Tops for Education campaign is an open source cause marketing campaign.
Cause Related Marketing
SEPTEMBER 17, 2012
So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it.
Cause Related Marketing
FEBRUARY 9, 2012
I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association.
Cause Related Marketing
JULY 12, 2010
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing.
Cause Related Marketing
MARCH 1, 2012
Not surprisingly, therefore, money is what most cause marketers strive to raise. But savvy causes and their sponsors should also be thinking about using cause marketing to ‘raise’ volunteers, too. It’s much the same when people volunteer for causes.
Cause Related Marketing
JUNE 7, 2013
A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Cause-Related Marketing does a world of good.
Cause Related Marketing
MARCH 12, 2012
Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. Cause-Related Marketing does a world of good.
Cause Related Marketing
OCTOBER 10, 2012
When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work.
Cause Related Marketing
JUNE 10, 2011
Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good.
Cause Related Marketing
JUNE 10, 2013
In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. In the past we’ve talked about gamified cause marketing, which can take several approaches. Cause-Related Marketing does a world of good.
Cause Related Marketing
SEPTEMBER 1, 2011
Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.
Cause Related Marketing
JULY 5, 2012
Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.
Cause Related Marketing
OCTOBER 25, 2012
To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone.
Cause Related Marketing
NOVEMBER 4, 2011
At first glance, I thought it might be a way to drive cause marketing to smaller retail establishments, something I’ve called for in the past. A second glance made me think it might be a cause marketing powered inducement for customers to give some feedback.
Cause Related Marketing
SEPTEMBER 13, 2012
And so I wonder about this in-kind cause marketing effort from Bail Hotline Bail Bonds. Cause-Related Marketing does a world of good. in kind cause marketing schools Bad Cause Marketing Apple In kind charitable donations
Cause Related Marketing
AUGUST 13, 2012
Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. And now, one other thing they can do is to enable members to cause market. Does this satisfy as a cause marketing effort? Cause-Related Marketing does a world of good.
Cause Related Marketing
JULY 20, 2012
Regular readers know how much I like activating cause marketing on packaging. That’s because once someone is in the store, the last opportunity you have to reach them with a cause marketing appeal is when they see it on the packaging.
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