Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Remember to get their permission first. Get more guidance on developing persuasive testimonials: The Most Powerful Marketing Copy in the World – Testimonials. P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update.