Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Get more guidance on developing persuasive testimonials: The Most Powerful Marketing Copy in the World – Testimonials. P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update.

Get to Gripping Headlines via Vincent Musetto

Getting Attention

More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! The first line your reader sees means the difference between success and failure.

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Size Matters – When to Write Long, or Short

Getting Attention

The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here. Eureka!

How to CONFUSE your donors and get LESS gifts.

iMarketSmart

Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers.

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