INDUSTRY INSIGHTS YOUR PEERS ARE READING
I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff. But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Gabe’s case study involves building up the monthly sustainer program at EMILY’s List, the pre-eminent backer of progressive women candidates in US politics. MORE
Case Study: Yesterday I had this conversation with my friend, let’s call her Donna. They need new case managers and everyone is trying to pull together. Are you inspired by this case study? Case Study: How to negotiate your nonprofit salary? MORE
Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it. MORE
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . MORE
Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). MORE
Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well. MORE
Check out this case study : a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Campaigns Case Study Cross-Post Development Direct Mail Fundraising case study direct mail Donation email Non-profit organization online fundraisingTalk about your multi-channel marketing. MORE
Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S. MORE
More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform. MORE
Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Here are the first two case studies I’d like to share — from PETA and Special Olympics — forwarded by Robert Tigner at the Association of Direct Response Fundraising Counsel. MORE
Your case for support explains what your organization does, why you do it, and why others should support you in doing it. If you aren’t getting the donations you think you should, it could be time to upgrade your case for support. MORE
Charity Case, Dan Pallotta’s new book, about what’s wrong with the sector and what to do about it, following up from his book, Uncharitable, in 2010, which I wrote about here and here and here and here. Bottom line: Pick up Charity Case. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study). MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! MORE
Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds. MORE
Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care. MORE
P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team. MORE
Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […]. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was. MORE
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y). MORE
The Case for Support. Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Learn more about case for support training. MORE
Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MORE
Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. MORE
Case Study: How can you make your letter appeal better? Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. The founder of H.O.P.E. MORE
As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention. MORE
P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education. MORE
Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! MORE
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. MORE
If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask? MORE
More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience. MORE
” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Tom is leading a brand NEW training program for us: Writing a Fabulous Case for Support. MORE
Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos. MORE
If you’ve ever scratched your head trying to make a case for support for your arts nonprofit, you can add this to your toolbox. Making Your Case for Support for the Arts originally appeared on Wild Woman Fundraising on June 12, 2012. I’m back! Guess where I was? MORE
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study). MORE
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. MORE
Case Study Community Marketing Measurement Nonprofit Business Facebook Internet marketing LinkedIn marketing Marketing and Advertising Rate of return Social Media“What’s the return on investment?” ” is one of those questions we’re frequently asked by nonprofit executives casting themselves in the role of no-nonsense business moguls. Hard numbers for social media have been hard to come by. Not so anymore. MORE
” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Tom is back to lead his popular two-part webinar series: Writing a Fabulous Case for Support. MORE
Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. MORE
P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser. MORE
Case Related Topics 
Kivi's Nonprofit Communications Blog
JULY 9, 2015
Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2018
Your case for support explains what your organization does, why you do it, and why others should support you in doing it. If you aren’t getting the donations you think you should, it could be time to upgrade your case for support.
Getting Attention
MARCH 4, 2015
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).
SocialButterfly
DECEMBER 10, 2010
If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?
Wild Woman Fundraising
JUNE 12, 2012
If you’ve ever scratched your head trying to make a case for support for your arts nonprofit, you can add this to your toolbox. Making Your Case for Support for the Arts originally appeared on Wild Woman Fundraising on June 12, 2012. I’m back! Guess where I was?
Getting Attention
JANUARY 6, 2016
Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!
Getting Attention
MAY 1, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.
Wild Woman Fundraising
NOVEMBER 10, 2011
Case Study: Yesterday I had this conversation with my friend, let’s call her Donna. They need new case managers and everyone is trying to pull together. Are you inspired by this case study? Case Study: How to negotiate your nonprofit salary?
Getting Attention
MARCH 8, 2017
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2017
” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Tom is back to lead his popular two-part webinar series: Writing a Fabulous Case for Support.
Wild Woman Fundraising
FEBRUARY 12, 2013
Charity Case, Dan Pallotta’s new book, about what’s wrong with the sector and what to do about it, following up from his book, Uncharitable, in 2010, which I wrote about here and here and here and here. Bottom line: Pick up Charity Case.
Non Profit Marketing 360
JULY 26, 2011
Check out this case study : a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Campaigns Case Study Cross-Post Development Direct Mail Fundraising case study direct mail Donation email Non-profit organization online fundraisingTalk about your multi-channel marketing.
Getting Attention
JANUARY 13, 2015
P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.
Kivi's Nonprofit Communications Blog
FEBRUARY 26, 2015
Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.
Kivi's Nonprofit Communications Blog
JULY 23, 2015
Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.
Getting Attention
NOVEMBER 8, 2016
Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.
Social Media Bird Brain
SEPTEMBER 25, 2013
Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.
Kivi's Nonprofit Communications Blog
JUNE 19, 2014
The Case for Support. Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Learn more about case for support training.
Getting Attention
MAY 2, 2013
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.
Getting Attention
SEPTEMBER 30, 2015
More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.
Getting Attention
JUNE 16, 2016
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.
Getting Attention
FEBRUARY 4, 2015
More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.
Getting Attention
JULY 16, 2014
P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.
Mission Minded
APRIL 6, 2016
Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].
Getting Attention
OCTOBER 7, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.
Getting Attention
OCTOBER 17, 2013
P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.
Kivi's Nonprofit Communications Blog
MARCH 18, 2015
Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.
Getting Attention
APRIL 30, 2013
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).
Getting Attention
DECEMBER 21, 2011
Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.
The Agitator
AUGUST 6, 2014
I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff. But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Gabe’s case study involves building up the monthly sustainer program at EMILY’s List, the pre-eminent backer of progressive women candidates in US politics.
Getting Attention
DECEMBER 9, 2014
Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.
Getting Attention
JULY 30, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.
Getting Attention
OCTOBER 7, 2015
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .
Non Profit Marketing 360
DECEMBER 4, 2011
Case Study Community Marketing Measurement Nonprofit Business Facebook Internet marketing LinkedIn marketing Marketing and Advertising Rate of return Social Media“What’s the return on investment?” ” is one of those questions we’re frequently asked by nonprofit executives casting themselves in the role of no-nonsense business moguls. Hard numbers for social media have been hard to come by. Not so anymore.
Wild Woman Fundraising
DECEMBER 6, 2012
Case Study: How can you make your letter appeal better? Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. The founder of H.O.P.E.
Getting Attention
APRIL 19, 2016
As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.
Getting Attention
NOVEMBER 5, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.
Getting Attention
OCTOBER 2, 2013
Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.
Getting Attention
JULY 24, 2012
Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.
Getting Attention
MAY 16, 2013
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.
The Agitator
JUNE 12, 2014
Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Here are the first two case studies I’d like to share — from PETA and Special Olympics — forwarded by Robert Tigner at the Association of Direct Response Fundraising Counsel.
Getting Attention
OCTOBER 10, 2013
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study).
Kivi's Nonprofit Communications Blog
JULY 2, 2014
” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Tom is leading a brand NEW training program for us: Writing a Fabulous Case for Support.
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