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Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Just ONE Call to Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Unforgettable! (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

Right Responses to Orlando Tragedy (Case Study)

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Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.

Nonprofit Disaster Communications Done Right (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Nonprofit Crisis Communications: Passover Case Study

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Creative Brief Boosts Support & Participation (Case Study)

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My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

4 Motivating, Memorable Words (Message Case Study)

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More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

Build Your Nonprofit Story Bank (Case Study)

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Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Delight to Connect (Case Study: Relationship Building)

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Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Making Your Case for Support for the Arts

Wild Woman Fundraising

If you’ve ever scratched your head trying to make a case for support for your arts nonprofit, you can add this to your toolbox. Making Your Case for Support for the Arts originally appeared on Wild Woman Fundraising on June 12, 2012. I’m back! Guess where I was?

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Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.

Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Match Your Messages & Your People (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

Charity Case, Dan Pallotta’s new book, about what’s wrong with the sector and what to do about it, following up from his book, Uncharitable, in 2010, which I wrote about here and here and here and here. Bottom line: Pick up Charity Case.

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Case Study: Yesterday I had this conversation with my friend, let’s call her Donna. They need new case managers and everyone is trying to pull together. Are you inspired by this case study? Case Study: How to negotiate your nonprofit salary?

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). Make it Easy for Online Readers to Spread the Word (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

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OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

Mysterious Power of a Fresh Approach (Case Study)

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I thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money.

Rocking the Case Study

Nonprofit Marketing Blog

I’m a huge fan of case studies. Jay Baer’s Youtility explains the power of case studies in greater detail, but here are a few ways you can use this approach to support your fundraising and marketing efforts: 1) Get testimonials. If those answers affirm your work, ask respondents if you can use a quote in your case study. In some cases, if you provide them with links and social media messages, they’ll share the study with their network, too.

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Go ahead. Call me a message geek! I wear it proudly. Honestly, I just can’t help it.

What Would YOU Do? (Case Study: Nonprofit Communications)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

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Case Studies campaign engagement International Women's Day Award open-minded moment Oxfam AmericaYesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her. Most evenings we can quiet our pangs by going to the private website where photos from the day are posted.

8 Ways to Make the Case For Social Media At Your Nonprofit

J Campbell Social Marketing

If you want to explore using social media for your nonprofit but are receiving push back, here are 8 ideas for making the case. The post 8 Ways to Make the Case For Social Media At Your Nonprofit appeared first on J Campbell Social Marketing.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

IF … used correctly, which unfortunately is seldom the case. If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. In my experience no medium, short of a personal visit, is as powerful.

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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Download the Nonprofit Tagline Report and Database for must-dos, don’t dos, case studies and 5,000 searchable nonprofit tagline examples! I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox.

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.”

Shape Messages that Spur Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.