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Unforgettable! (Case Study)
Getting Attention
MARCH 4, 2015
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).
Case Related Topics 
Writing a Fabulous Case for Support
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2018
Your case for support explains what your organization does, why you do it, and why others should support you in doing it. If you aren’t getting the donations you think you should, it could be time to upgrade your case for support.
MAMA Marvelous! (Case Study)
Kivi's Nonprofit Communications Blog
JULY 9, 2015
Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).
Just ONE Call to Action (Case Study)
Getting Attention
MARCH 8, 2017
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.
A Must-Read Case Study
SocialButterfly
DECEMBER 10, 2010
If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?
Use Audience Personas to Connect & Convert (Case Study)
Getting Attention
JANUARY 6, 2016
Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!
Nonprofit Disaster Communications Done Right (Case Study)
Getting Attention
MAY 1, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.
Live Your Nonprofit Brand (Case Study)
Getting Attention
JANUARY 13, 2015
P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.
Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)
Getting Attention
NOVEMBER 8, 2016
Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.
4 Motivating, Memorable Words (Message Case Study)
Getting Attention
SEPTEMBER 30, 2015
More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.
Right Responses to Orlando Tragedy (Case Study)
Getting Attention
JUNE 16, 2016
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.
Thanks—Make It Memorable & Meaningful (Case Study)
Getting Attention
MAY 2, 2013
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.
Meet Them Where They Are (Case Study)
Getting Attention
FEBRUARY 4, 2015
More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.
Reactivate Your Email List (Case Study)
Getting Attention
JULY 16, 2014
P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.
Show-Not-Tell Message Power (Case Study: Breast Cancer Action)
Getting Attention
OCTOBER 7, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.
These 3 Stories Generated Results (Case Study)
Getting Attention
OCTOBER 17, 2013
P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.
You Really Need a Fabulous Case for Support
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2017
” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Tom is back to lead his popular two-part webinar series: Writing a Fabulous Case for Support.
Match Your Messages & Your People (Case Study)
Getting Attention
APRIL 30, 2013
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).
Spearhead Action with a Smile: Kaboom Case Study
Getting Attention
DECEMBER 21, 2011
Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.
Delight to Connect (Case Study: Relationship Building)
Getting Attention
DECEMBER 9, 2014
Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.
Shape Messages that Spur Action (Case Study)
Getting Attention
JULY 30, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.
Work Your Small (Case Study: Meals on Wheels)
Getting Attention
OCTOBER 7, 2015
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .
Drive Action: Bring Me Up to Date (Case Study)
Getting Attention
NOVEMBER 5, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.
5 Steps to Powerhouse E-Newsletters (Case Study)
Getting Attention
APRIL 19, 2016
As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.
Build Your Nonprofit Story Bank (Case Study)
Getting Attention
JULY 24, 2012
Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.
This ‘Who We Are’ Engages Big Time (MAMA Case Study)
Getting Attention
NOVEMBER 18, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!
Disconnect Is Damaging (Messaging Case Study: Part 1)
Getting Attention
MAY 20, 2015
In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!
Go There! Case Study: Center for American Progress
Kivi's Nonprofit Communications Blog
FEBRUARY 26, 2015
Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.
Powerfully Memorable, in 8 Words or Less (Case Study)
Kivi's Nonprofit Communications Blog
JULY 23, 2015
Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.
Name Creation/Change Guidance: Case Study—Part 2
Getting Attention
OCTOBER 10, 2013
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study).
Communicate NOW on Govt. Shutdown Impact (Case Study)
Getting Attention
OCTOBER 2, 2013
Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.
Write a Better Case for Support and Direct Mail Appeals
Kivi's Nonprofit Communications Blog
JUNE 19, 2014
The Case for Support. Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Learn more about case for support training.
CASE: Simple Recipe Increases Giving by 50%
Non Profit Marketing 360
JULY 26, 2011
Check out this case study : a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Campaigns Case Study Cross-Post Development Direct Mail Fundraising case study direct mail Donation email Non-profit organization online fundraisingTalk about your multi-channel marketing.
Make It Easy to Spread the Word (Case Study)
Getting Attention
MAY 16, 2013
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.
When You Work at a Nonprofit - A Case Study
Social Media Bird Brain
SEPTEMBER 25, 2013
Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.
40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)
Getting Attention
AUGUST 1, 2017
Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.
Making Your Case for Support for the Arts
Wild Woman Fundraising
JUNE 12, 2012
If you’ve ever scratched your head trying to make a case for support for your arts nonprofit, you can add this to your toolbox. Making Your Case for Support for the Arts originally appeared on Wild Woman Fundraising on June 12, 2012. I’m back! Guess where I was?
Out-of-Control Campaign Drives Understanding (Case Study)
Getting Attention
JUNE 27, 2013
That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case. Note: In most cases, building awareness is not an effective call to action.
3 Steps to Great Nonprofit Messages (Case Study)
Getting Attention
APRIL 17, 2012
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update.
Creative Brief Boosts Support & Participation (Case Study)
Getting Attention
APRIL 6, 2016
My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.
Your Case for Support: Good Design Will Make it Stronger
Mission Minded
APRIL 6, 2016
Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].
What Would YOU Do? (Case Study: Nonprofit Communications)
Getting Attention
MAY 28, 2014
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?
Good Listening Grows Loyal Friends (Case Study)
Getting Attention
SEPTEMBER 24, 2012
Like many New Yorkers–along with scholars, researchers and librarians—I was outraged to learn that the New York Public Library (NYPL) planned to reshape its flagship research library to incorporate a circulating library.
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