Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. If you aren’t getting the donations you think you should, it could be time to upgrade your case for support.

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Unforgettable! (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

Just ONE Call to Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Nonprofit Crisis Communications: Passover Case Study

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

A Must-Read Case Study

SocialButterfly

If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?

Live Your Nonprofit Brand (Case Study)

Getting Attention

P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.

4 Motivating, Memorable Words (Message Case Study)

Getting Attention

More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

Reactivate Your Email List (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Your Case for Support: Good Design Will Make it Stronger

Mission Minded

Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Spearhead Action with a Smile: Kaboom Case Study

Getting Attention

Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.

These 3 Stories Generated Results (Case Study)

Getting Attention

P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Match Your Messages & Your People (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

CASE: Simple Recipe Increases Giving by 50%

Non Profit Marketing 360

Check out this case study : a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Campaigns Case Study Cross-Post Development Direct Mail Fundraising case study direct mail Donation email Non-profit organization online fundraisingTalk about your multi-channel marketing.

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Shape Messages that Spur Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study).

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

The Case for Support. Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Learn more about case for support training.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.

Make It Easy to Spread the Word (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.

Making Your Case for Support for the Arts

Wild Woman Fundraising

If you’ve ever scratched your head trying to make a case for support for your arts nonprofit, you can add this to your toolbox. Making Your Case for Support for the Arts originally appeared on Wild Woman Fundraising on June 12, 2012. I’m back! Guess where I was?

Case 168

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case. Note: In most cases, building awareness is not an effective call to action.

Proving Social Media’s ROI – 67 Cases

Non Profit Marketing 360

Case Study Community Marketing Measurement Nonprofit Business Facebook Internet marketing LinkedIn marketing Marketing and Advertising Rate of return Social Media“What’s the return on investment?” ” is one of those questions we’re frequently asked by nonprofit executives casting themselves in the role of no-nonsense business moguls. Hard numbers for social media have been hard to come by. Not so anymore.

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