Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. However, Make-A-Wish experiences impact more than just wish kids; they have significant effects on the families, doctors, social workers and volunteers who are involved.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

Here’s what Red Rover did, and how they made it happen quickly and effectively. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Trending Sources

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Match Your Messages & Your People (Case Study)

Getting Attention

Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all. P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

But it’s an imperative to jump on these opportunities communications-wise if 1) your issue or services are likely to be directly effected and/or 2) you can newsjack this top-of-mind story to bring attention to your issue or cause (and that’s many of us).

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

Julia’s earlier videos had used stop animation and clay to great effect, and we originally wanted to do something as creative and fun here. Download the Nonprofit Tagline Report and Database for must-dos, don’t dos, case studies and 5,000 searchable nonprofit tagline examples!

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Most effective though is the way this delightful tagline adds depth and breadth to the organization’s name. Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case. Note: In most cases, building awareness is not an effective call to action.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

Crafting a persona is a valuable and easily doable way to close the gap with your target audiences, and get to know them so you can shape your messages most effectively. If not, what would you change to increase the effectiveness of these ads?

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. Nancy: How will you support your Board and colleagues in becoming effective messengers of the new brand? More Nonprofit Name Change Case Studies.

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

Getting Attention

Note: Full case study here ). Mitchell delved into refining programming to close that gap, and into marketing those changes more effectively. Dig into the complete case study here to harvest ideas for innovating your marketing now.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

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Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

had an “aha moment&# that will make all the difference in her ability to connect effectively with the very folks who can help move the Foundation’s mission forward.

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

You tell me you’re always seeking more effective ways to build interest and action. Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update.

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Helping you make your website more effective to get people to click donate. Case Study: How can you make your letter appeal better? Draft 1 of the letter, page 1.

Conveying Data with Infographics: School Food FOCUS Case Study

Kivi's Nonprofit Communications Blog

It’s a challenge to visualize data clearly, effectively and attractively. In studying the old graphic carefully (above), we could see that FOCUS is reaching a lot of kids in the country’s big city districts. Julia Reich.

Spearhead Action with a Smile: Kaboom Case Study

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We think it’s a fun, effective way of spreading the message that play is important for kids of all ages. Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketing

Launch Your New Name With a Splash, Not a Snore (Case Study)

Getting Attention

But over time a pattern of misunderstanding of the name emerged, here and abroad, which blocked the organization being most effective. Here’s an incredibly inventive and memorable way to introduce your organization’s new name—don’t make a big deal about it.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. Board Meeting Swipe File Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Media usage / trends Nonprofit management Planned giving / legacy marketing premium

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

Case Study Quoted Social Innovation built environment design-centered solutions Nancy Lee road safety smart road system traffic control

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. One of the best examples of a nonprofit effectively harnessing the power of social media is the St. Thursday I will post part 2 of the case study, where I will detail how St.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. This is the second part in my two part case study of the St. Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters.

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

To be effective and eye-catching, your first paragraph needs to have the word “YOU.” Send out a letter which makes the business case for giving. Send out a letter which makes a feel-good case for giving. how to write your appeal letter. Did you read Part 1 of this series?

Accountability is key in nonprofit fundraising

Get Fully Funded

In another case, country singer Garth Brooks asked for the return of a half-million dollar gift from a hospital. This sounds to me like a case of donor intent not being honored. Tell him/her what you’re doing with their gift and how it’s having the desired effect. The thing that each of these cases have in common is the nonprofits involved all have damaged reputations. Uncategorized Board responsibility case study public trust

Good Listening Grows Loyal Friends (Case Study)

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Learn more about effective listening: How Joedy Isert’s Listening Helps Heifer International.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. Tags: Fundraising Case Studies & White Papers Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."

How to Help Your Colleagues and Base Become Effective Messengers (Case Study)

Getting Attention

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Tags: Advocacy Case Studies John Cotton Dana Award library marketing

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

Fundraising 123

Small discusses the identifiable victim effect, which says that people are more generous to one identifiable victim, even if they don’t personally know that person, than they are to an anonymous person - or millions of people in need. Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology.

5 Steps to Magical Fundraising -- Dixon Place Case Study

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P.S. Magical fundraising requires effective messaging. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples! Tags: Case Studies Fundraising: Innovations & Research Nonprofit Communications Unique Approaches I attended an incredible performance at NYC's Dixon Place a few weeks ago, along with my husband and some friends.

Accountability is key in nonprofit fundraising

Get Fully Funded

In another case, country singer Garth Brooks asked for the return of a half-million dollar gift from a hospital. This sounds to me like a case of donor intent not being honored. Tell him/her what you’re doing with their gift and how it’s having the desired effect. The thing that each of these cases have in common is the nonprofits involved all have damaged reputations. Uncategorized Board responsibility case study public trust

Make Your (Re)Brand Magical!

Getting Attention

Effective positioning ensures that a big idea is consistently associated with the brandÚ For what expertise or service are you the go-to? To learn more, check out Big Duck’s The Rebrand Effect. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Thanks to guest blogger Caryn Stein, VP at Network for Good.

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

With the various URLs, you can trace which channels proved most cost effective and you can focus on those channels in the future. ” If it all seems a bit beyond your staff’s expertise, let’s note one of the outreach media that proved especially cost-effective.

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How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? A conceptual analysis and case study.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Find a strong case study that demonstrates your work well for every appeal send out. Experience has shown that there are other more cost effective recruitment channels than cold mail. Image Creative Commons "Money" by Stuart Dootson).

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck , an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions.

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

5. Providing handrails for collective action - giving enough direction for individuals to take effective and coordinated action, but leaving enough latitude so people can make the work their own. . Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. .

A Case Study in How To Write Different Kinds of Fundraising Materials' Content

Seeking Grant Money Today

I am asked so many questions through this blog that I thought it was a good idea to begin writing case studies. The case studies, in this blog, will be hypothetical fake scenarios that exemplify real world nonprofit needs and the professional best practices that address them. My intention in creating case studies is to set up the case study scenario, provide my recommendation, and also getting your take on the same scenario and if you would, comment, below this post.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

How to Get the Most from Your Marketing Firm or Consultant (Case Study). P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update.

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Get to Gripping Headlines via Vincent Musetto

Getting Attention

Many are cute, but most aren’t effective. There are many ways to get attention with a headline, but the single most effective recommendation is to relate your headline to your reader’s interests and concerns.