Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. “This is a long time in coming, and people are excited to start implementing them and learning more about how to utilize them in their communications.”

Nonprofit Disaster Communications Done Right (Case Study)

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Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. Leili and her communications team started sharing these resources for tornado victims even before the weather hit and are continuing to share guidance and support.

Trending Sources

Just ONE Call to Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Branding and Messages call to action message development messages Nonprofit Communications nonprofit marketing

Nonprofit Crisis Communications: Passover Case Study

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This six-point approach is backbone of crisis communications. How have you communicated around a crisis? Please share recommendations for crisis communications dos and don’ts here. More Crisis Communications Guidance.

Right Responses to Orlando Tragedy (Case Study)

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But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance. Liz Polay-Wettengel, National Director of Marketing and Communications. We moved forward as of Monday (2 days after) with communications as planned.

Creative Brief Boosts Support & Participation (Case Study)

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Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. . My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Also, your briefs serve as a playbook for communications and fundraising activities going forward. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Build Your Nonprofit Story Bank (Case Study)

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storytelling anniversary campaign fundraising Nonprofit Communications nonprofit marketing Robert Wood Johnson Foundation story bankWelcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .

Communicate NOW on Govt. Shutdown Impact (Case Study)

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But it’s an imperative to jump on these opportunities communications-wise if 1) your issue or services are likely to be directly effected and/or 2) you can newsjack this top-of-mind story to bring attention to your issue or cause (and that’s many of us).

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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It’s a strong model of that golden communications rule: Show, Don’t Tell. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply.

Delight to Connect (Case Study: Relationship Building)

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Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase. Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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As a result, organizations like MAMA have a tougher time than most in communicating to drive action. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

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Video fundraising Invisible People Mark Horvath Nonprofit Communications nonprofit marketing nonprofit storytelling nonprofit video Patron storytellingGuest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.

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Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules

Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Email and E-Newsletters email list email newsletters Karla Capers Nonprofit Communications nonprofit marketing Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. nonprofit communications jobs nonprofit marketing spread the word Viral Marketing

What Would YOU Do? (Case Study: Nonprofit Communications)

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Joe and his communications team were clearly prepared for this predictable (and understandable) response. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Crisis Communications controversy Danny Meyer Joe Daniels National September 11 Memorial Museum Nonprofit Communications nonprofit marketing

Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Strategy appreciation campaign fundraising Garth Moore message development Nonprofit Communications nonprofit marketing ONE

Match Your Messages & Your People (Case Study)

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Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all. P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). Make it Easy for Online Readers to Spread the Word (Case Study).

Press 94

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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In sharp contrast, StoryCorps has communicated with non-partisan honesty and heart: If we’ve learned anything during the 2016 presidential campaign, it’s how deeply divided we are as a nation. This morning’s election news dug into the divide that’s fracturing the U.S.

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Go ahead. Call me a message geek! I wear it proudly. Honestly, I just can’t help it.

Mysterious Power of a Fresh Approach (Case Study)

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Betsey: For two decades, I’ve helped foundations tell their stories in ways that resonate, but also stick to the tenants of good institutional communications. I thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual realityI was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video.

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Relationship Building camp harlam messaging nonprofit branding Nonprofit Communications storytelling Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her.

Work Your Small (Case Study: Meals on Wheels)

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Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Relationship Building Audience Research Nonprofit Communications nonprofit communications jobs nonprofit marketing nonprofit marketing jobs

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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VolunteerMatch’s video version is both — and holds great value as a model for other nonprofits — so I rushed to interview Robert Rosenthal, Director of Communications on the why, how and how much of this production.

Shape Messages that Spur Action (Case Study)

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Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter.

How to Create Enough Good Content (Case Study)

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Brett Meyer, NTEN Communications Director, co-authored this post. As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Messages and Tag Lines Nonprofit Communications nonprofit messagesEvery single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Bon, Manager Digital Marketing & Communication. . . .

These 3 Stories Generated Results (Case Study)

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P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. storytelling Julie Brown Nonprofit Communications nonprofit video visual storytelling We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

Name Change Spurs Conversation, Opens Doors (Case Study)

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Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Organization’s Name Change Clarifies Mission and Generates Interest (Case Study). Why the YMCA Is Now the Y (Case Study).

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Advocacy Nonprofit Communications Social Networking hashtags twitter Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

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Tom is a leading expert on making donor communications more successful. It’s about having the right communications item in the right place at the right time. Welcome to our newest guest blogger, Tom Ahern. He speaks internationally and has clients across North America.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

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Branding and Messages 4-H nonprofit branding Nonprofit Communications nonprofit marketingI was pleasantly astonished to see this sign at JFK airport last month.

Name Creation/Change Guidance: Case Study—Part 2

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I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. First, we hired Edge Research to do an objective situation analysis of the environment we’re communicating into. More Nonprofit Name Change Case Studies.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

In fact, CAP allocates a full 50% of its operating budget to communications and outreach. EVERYONE at CAP sees communications as part of their work. More Relevance Rules Case Studies & How-Tos.

Zig When They Zag to Spur Action (Nonprofit Case Study)

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Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies). Right-Things Right-Now Marketing message development Nonprofit Communications nonprofit marketing I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay. Ugh, it’s like Groundhog Day come to life. I think you see what I mean.

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

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As Marketing and Communications Manager with (what is now) Red Rover , Leili was right in the middle of that challenging project. But there was even more: As United Animal Nations, our splintered program brands created a confusing environment that got in the way of reaching our communications, outreach and fundraising. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!