Unforgettable! (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study). When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages.

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A Must-Read Case Study

SocialButterfly

If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?

4 Motivating, Memorable Words (Message Case Study)

Getting Attention

More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. Leili and her colleagues have done a terrific job responding to the deadly tornadoes and torrential rains that are wreaking havoc with our lives, and those of our pets.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Audience Research case study Make-A-Wish Nonprofit Communications nonprofit marketing personalization personasLearn more: Create personas to bridge the gap with your target audiences.

These 3 Stories Generated Results (Case Study)

Getting Attention

P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Reactivate Your Email List (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Live Your Nonprofit Brand (Case Study)

Getting Attention

P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team. I opened this email tentatively this morning, a little afraid of what I’d be getting.

Just ONE Call to Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was. How even if you wanted to do what your mom wished—not every teen’s desire, for sure—you couldn’t do three things at once. So instead, most of the time, you did nothing!

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Shape Messages that Spur Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. I was truly moved last week when I stumbled on this wonderful hug-in-a-video created by ONE to thank volunteers during Volunteer Appreciation Week. This fun but heartfelt four minutes quickly conveys how much the ONE folks value their volunteers. It’s an absolute winner.

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. But it was distressing, especially as I contemplate where we go from here.

Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. See post in full size here. Most nonprofits would have simply told folks that pink-labeled water bottles is pinkwashing, and leave it at that.

Match Your Messages & Your People (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y). Our daughter was there for daily pre-K care but now we’re there mostly for the pool and gym rather than the Jewishly-oriented cultural and learning programs. Big Change: New members with diverse cultural perspectives.

What Would YOU Do? (Case Study: Nonprofit Communications)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?

Spearhead Action with a Smile: Kaboom Case Study

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Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds. So I was thrilled to interview a few Kaboom staffers — including Jim Hunn, Vice President of Mass Action — in my discovery process for a client’s web strategy.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos. “Brilliant experts can write compelling policy papers filled with breakthrough ideas to make our society better. But they can’t influence and shape the debate if no one is reading and digesting their work.” ” OMG!

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your organization firmly in audiences’ hearts, minds, schedules, and wallets.

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well. OPPORTUNITY ALERT: I urge you to leverage the shutdown in right-now fundraising and advocacy campaigns if the shutdown has increased the demand for your services and/or threatened your budget and ability to continue providing services. Make that connection, clearly and simply, and reach out today.

Build Ties at the Moment Of (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her. Most evenings we can quiet our pangs by going to the private website where photos from the day are posted.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care. RWJF has a multi-faceted anniversary campaign in place including sharing stories of those who have been touched by its work in some way.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Organization’s Name Change Clarifies Mission and Generates Interest (Case Study). Why the YMCA Is Now the Y (Case Study). It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise. That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to.

Make It Easy to Spread the Word (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so.

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.”

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your people give, sign a petition, register for a program, or attend an online volunteer orientation is your now-or-never period for courtship. If you haven’t done a good job of it by then, the relationship may be off for good. Don’t risk it!

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. Netcentric: We want to ensure the entire staff and Board is up to speed in sharing our mission, discussing our new name and model case studies plus able to deliver that 30-second elevator speech. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

3 Steps to Great Nonprofit Messages (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update. Congrats to the American Library Association for designing this 5-star message for National Library Week, brought to my attention by an NBC correspondent who saw it on his way to work and shared it on Facebook. Here are the three elements that generate an instant “aha:” 1) An 100 m.p.h

Mysterious Power of a Fresh Approach (Case Study)

Getting Attention

I thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Good Listening Grows Loyal Friends (Case Study)

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Like many New Yorkers–along with scholars, researchers and librarians—I was outraged to learn that the New York Public Library (NYPL) planned to reshape its flagship research library to incorporate a circulating library. Especially since the obvious outcome would be moving most of the library’s research collection offsite, delaying retrieval requests, making research difficult and diminishing NYPL’s value as a top-line research center.

Zig When They Zag to Spur Action (Nonprofit Case Study)

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Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies). I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay. Ugh, it’s like Groundhog Day come to life. I think you see what I mean. After getting our daughter going on her homework project, I finally got to my desk and scanned my emails.

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

Case Study: The ACTS Empty Food Pantry Crisis

Fundraising 123

Disaster Response Case Studies & White PapersImagine you are a multiservice agency serving the hungry and homeless in your local community. People depend on your services and rely on the meals you provide – often the only meals they get all day. . Now imagine you are about to run out of food. That’s a real emergency. . Action in Community Through Service (ACTS), a local nonprofit in Prince William County, VA, faced just such a disaster.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Case Studies campaign engagement International Women's Day Award open-minded moment Oxfam AmericaYesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. I was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus.