Unforgettable! (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

A Must-Read Case Study

SocialButterfly

If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Just ONE Call to Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes.

Nonprofit Disaster Communications Done Right (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Nonprofit Crisis Communications: Passover Case Study

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.

4 Motivating, Memorable Words (Message Case Study)

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More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

Right Responses to Orlando Tragedy (Case Study)

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Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.

Reactivate Your Email List (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

These 3 Stories Generated Results (Case Study)

Getting Attention

P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Spearhead Action with a Smile: Kaboom Case Study

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Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.

Match Your Messages & Your People (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

Delight to Connect (Case Study: Relationship Building)

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Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Shape Messages that Spur Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

5 Steps to Powerhouse E-Newsletters (Case Study)

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As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.

Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.

Name Creation/Change Guidance: Case Study—Part 2

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I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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Make It Easy to Spread the Word (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

3 Steps to Great Nonprofit Messages (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

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Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

View 203

Creative Brief Boosts Support & Participation (Case Study)

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My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

Good Listening Grows Loyal Friends (Case Study)

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Like many New Yorkers–along with scholars, researchers and librarians—I was outraged to learn that the New York Public Library (NYPL) planned to reshape its flagship research library to incorporate a circulating library.

What Would YOU Do? (Case Study: Nonprofit Communications)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?

Out-of-Control Campaign Drives Understanding (Case Study)

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That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case. Note: In most cases, building awareness is not an effective call to action.

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Here’s a study from Guidestar on what executives are getting paid. Case Study: Yesterday I had this conversation with my friend, let’s call her Donna. They need new case managers and everyone is trying to pull together. Are you inspired by this case study?

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Case Studies campaign engagement International Women's Day Award open-minded moment Oxfam AmericaYesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Go ahead. Call me a message geek! I wear it proudly. Honestly, I just can’t help it.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Organization’s Name Change Clarifies Mission and Generates Interest (Case Study). Why the YMCA Is Now the Y (Case Study). It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.”