MAMA Marvelous! (Case Study)
Kivi's Nonprofit Communications Blog
JULY 9, 2015
Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages.