Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free.

How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today.

Trending Sources

DoGooder Video Awards

The Agitator

We’ve been talking about visual impact this week on The Agitator, so I suppose it fitting that we close out with this item on the winners of the 2013 DoGooder Video Awards, sponsored by the Nonprofit Technology Network (NTEN), YouTube, see3, and Cisco.

Nonprofit Video Awards Announced

The Agitator

The 2014 DoGooder Video Awards have just been announced. For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos.

Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. If you can’t see the video, watch it here.). Wow, I never thought I’d get to write a headline like that.

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6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

1) Experiment with Facebook Live video. This is great news for those early adopters that use it, as their live videos get priority in the News Feed, and are shown to a higher percentage of their fans than a normal post. They may even be streaming their own live videos!

To-Die-For Nonprofit Communications Jobs

Getting Attention

Communications Manager UNC Lineberger Comprehensive Cancer Center. Digital Production and Video Manager Union for Reform Judaism (New York, NY). Director of Communications Delete Blood Cancer-DKMS Americas (New York, NY). Please post YOUR nonprofit marketing job here.

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How to Take a Modern Approach to Nonprofit Brand Awareness

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Making the most of social media means implementing the best tools available and few are better than images and video. So evocative, information-dense videos and images are an essential component of a successful marketing campaign. Cancer Research UK has a great example of video marketing for awareness. Their recent video appeal is non-verbal, aesthetically beautiful, and emotionally engaging. Jenny Beswick works with the charity giving Cancer Research team.

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Baldrick’s is committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. If you doubt the power of video to tell a nonprofit’s mission, watch this.

User-generated video: nonprofits' next frontier


While more and more nonprofit organizations are starting to utilize videos: links in email appeals, embedded on home pages, uploaded to YouTube, few appear to have a clear video strategy, and even fewer, (none that I can think of), allow users to interact with them through user-generated content.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. We’d be happy to put you in touch with any of our featured survivors, check out their amazing stories through these videos.

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders —women who benefit from its support of breast cancer screening and research—to please its major donors and nurture its political connections. Update —The latest is that Komen has finally “responded” with this video , which is a completed failure in terms of positioning them in a favorable light. We are now aware of breast cancer. Susan G.

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Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

Kivi's Nonprofit Communications Blog

To help you create some of these communications, including short annual reports, progress and thank-you videos, and dashboards, we are running a 6-week Nonprofit Marketing Accelerator on Sharing Your Progress starting October 5. Virginia Breast Cancer Foundation).

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Stand Up To Cancer. The Stand Up To Cancer store has a great variety of items for purchase, and the proceeds benefit collaborative cancer research programs. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc.

Creating Viral Videos

The Agitator

While Ricky’s content (look at the Dr. Seuss knock-off) is far, far, far from promoting cancer research, civil liberties, your alma mater, or environmental protection, he might still hold some lessons for us. Here’s what he says about creating successful viral videos … something most nonprofits have attempted to do by now: “There are no rules for making a viral video. But all viral videos give the user a reason to pass it on.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

I saw this video on the Vitamin Angels Pinterest Board #mysupermom , and it made me smile. The best part is that I don’t have to exit Pinterest and go to YouTube to watch the video – it’s embedded in the pin, so I can continue to explore the Vitamin Angels Pinterest boards.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

So far our most popular image [see below] is by Nancy Borowick , who shared her parents’ journey through cancer. Cancer strips a lot of what you consider part of your identity. A video posted by @glaad on Mar 21, 2015 at 4:05pm PDT. Image Source:

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Just follow the instructions in this video. If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. For example, it’s better to target only women who have expressed an interest in breast cancer (liking breast cancer related Facebook pages). Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below.

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. Facebook has piloted their own donation button with 19 national nonprofits including The Red Cross and the American Cancer Society.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation. By contrast, when the transaction was complete, could steer me to the Breast Cancer Research Foundation’s tax return or programs page.

Health Care Social Media Review #30: The Research Edition


Here are some additional research nuggets submitted to the review: The Cancer Conversation Grows and Narrows: Greg Matthews shares insights from The MDigitaLife Social Oncology Project 2013 , which tracked more than 16 million cancer-related conversations.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

There are videos of patients talking about their treatments, including the story of one mother who honored her oldest son’s death by donating his organs, and how a mother of three was able to receive a life-saving kidney and pancreas transplant as a result.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

There’s also a brief video of yours truly explaining a bit more. Check out last week’s featured entry on getting behind cancer or our sample ideas at Inspiration Station. Tonia Zampieri.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

These videos all highlight how effective a good story can be. Lastly, Lori Jacobwith shares some insight she gained during her recent bout with cancer in Reflections on Receiving. Happy Friday, everyone!

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What Will Be The Next Ice Bucket Challenge?

J Campbell Social Marketing

In this social media campaign, celebrities take a photo of themselves, sometimes a video, when they wake up first thing in the morning. See Hugh Jackman’s tweet and photo: I accept #feelingnuts raising awareness for testicular cancer.

To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

Getting people to our website, to sign up for our email list, to read our blog posts, to watch our Facebook videos – that’s what we do.

Have a great fundraising idea? Prototype it.

Nonprofit Marketing Blog

A video of the human experience of your proposed new event concept is a prototype. Not only does this initiative “engage the public in creating the Jimmy Fund’s next great fundraising initiative to help conquer cancer,” it also inspired a judging panel filled with CEOs from such prominent companies and organizations as Legal Sea Foods, Stop & Shop, The Kraft Group, the Boston Red Sox, BJ’s Wholesale Club, and others.

Using Technology to Bring the Nonprofit and For-Profit Worlds Together

Selfish Giving

Furthermore, DisasterRecovery360 also allows nonprofits the ability to post images and video messages, so potential donors can understand exactly where their donations go, who receives the donations and what the overall impact is.

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An Emotional Appeal That Feels Authentic

Non Profit Marketing 360

This video for Marie Curie Cancer Care does it. Nonprofit advertising authenticity donors Fundraising marketing videoNeuroscience has proven that behavior – including giving behavior – is ruled by the emotions. Still, it’s hard to appeal directly to the emotions and come across as genuine. Grab a tissue and have a look. Thanks to Osocio for the tip.). The post An Emotional Appeal That Feels Authentic appeared first on Nonprofit Marketing 360.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

AmpliVox , an Illinois company which makes and sells portable sound systems and lecterns, does a form of non-transactional cause marketing to benefit the fights against both breast cancer and prostate cancer. Listen for Roth’s part of the story when you watch the video on the left.

12 Digital Fundraising Trends

The Agitator

They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. Here are the topics, with individual links: Trend #1 – Truly Personalised Video Thanking. Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising.

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Dunk Tank

Fundraiser Ideas

You can see an example of a successful dunk tank fundraiser in the video below. For a video of a successful dunk tank fundraiser for cancer on the Ellen DeGeneres Show, see below: Related posts: 50-50 Raffle. A dunk tank is a remarkably easy fundraiser , particularly when it comes to school fundraising. For those who are unfamiliar, a dunk tank is a large tank of water with a plank or bench overtop for a person to sit.

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. That’s video of Ortiz being recognized before the start of the game at the left. There was a little more to it than what’s shown in the video, but not much. The winner of the 2011 World Series will be determined tonight in St. Louis.

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Who did it: F*^% Cancer, American Cancer Society, Tobacco Free Florida, LA Quits, NTEN: Nonprofit Technology Network, Earth Justice, National Oceanic and Atmospheric Administration, American Federation of Teachers. 7) VIDEOS.

DTR Your Messaging Bromance


For people diagnosed with cancer, heart disease, diabetes or stroke… virtually, no one will increase their intake of fruit and vegetables. Fast forward to 8:08 in the video above. Is it too bold to suggest messaging doesn’t change behavior?

The Worst Cause Marketing of 2011

Cause Related Marketing

Heidi Klum, Cancer Pin-Up Girl. Cancer has bedeviled the world for too long as far as I'm concerned. Plus, there’s just something too weird about cancer pin-up girls. Naturally videos of the plays would end up on YouTube. Call it the Lysol Blue Ribbon Video Challenge.

Great Marketing Jobs in Nonprofit Orgs

Getting Attention

Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA). Copy Editor/Content Coordinator Living Beyond Breast Cancer (Haverford, PA). Video Producer/Production Coordinator Michael J. Please post YOUR nonprofit marketing job here.

What fundraisers can learn from reality TV shows


They need to invite their supporters to view live feed streaming videos of the good work they do while it’s being done. And, they need to provide windows into how their money is being spent (for instance with interviews of researchers seeking a cure for cancer via online webinars).

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