Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. First up is Clinique’s Great Skin, Great Cause moisturizing lotion now available wherever Clinique is sold, as well as online.

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Cause Marketing for Pets with Cancer

Cause Related Marketing

Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. Cause-Related Marketing does a world of good.

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Non Breast Cancer Cause Marketing in October

Cause Related Marketing

Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I

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Cause Marketing Breast Cancer Wear

Cause Related Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

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Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

Gamifying Pet Cause Marketing

Cause Related Marketing

Because of my focus on National Breast Cancer Awareness Month I didn’t have the opportunity to post on the promotion in October, which was scheduled to run as long as from October 23, 2012 through November 29, 2012. Here’s how Purina’s gamified cause marketing promotion worked.

Using Sweepstakes in Cause Marketing

Cause Related Marketing

When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. Using a sweepstakes as a cause marketing MacGuffin can really work.

Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. And now, one other thing they can do is to enable members to cause market. At least, that’s what the Mushroom Council is doing with a Breast Cancer Awareness Month effort benefiting the cancer research hospital, City of Hope. Does this satisfy as a cause marketing effort?

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Cause Marketing Bracketology

Cause Related Marketing

The beneficiary is Cancer for College , a scholarship charity for cancer survivors whose relationship with Ferrell I've highlighted in the past. Even if I’m wrong you could probably easily get permission in your market to use the names of 64 local celebrities.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Naturally a lot of cause marketing has migrated to etail as well. However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. Cause-Related Marketing does a world of good. Census figures put ecommerce at 5.1

Cause Marketing With Sex Appeal

Cause Related Marketing

Klum, of course, is lovely and talented and STU2C is an admirable, innovative and hard-pressing cause. Cancer has bedeviled the world for too long as far as I'm concerned. I’m always little chary when causes use sex to sell. Cause-Related Marketing does a world of good.

Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It

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Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

Most cause marketing faces the consumer. But business to business cause marketing does take place, even if it’s not common. This is my 890th post, and in nearly six years I’ve mentioned business to business cause marketing less than a dozen times.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. Certainly, these can be elements of cause marketing.

Cause Marketing That’s Bucking the Downturn

Cause Related Marketing

But that doesn’t mean causes have to roll over and take it. That’s the message of a successful cause marketing relationship between UK discount fashion retailer TK Maxx and its charity partner Cancer Research. Cancer Research generated £3.1

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Breast cancer is heterogeneous, not homogeneous. There are subtypes that are more deadly and less receptive to current therapies, including a variety known as triple negative breast cancer. The Triple Negative Breast Cancer Foundation was founded in 2006 in honor of Nancy Block-Zenna.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good.

Picking Your Cause Marketing Partner

Cause Related Marketing

So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

Research and experience show that the match between the cause and the sponsor is an important determining factor in the success of the cause marketing campaign. There’s a few notable exceptions…namely when the cause and the sponsor are very well known.

Pink Ribbon Cause Marketing for the Fisher-Woman

Cause Related Marketing

To find notable pink ribbon cause marketing to profile this month, I’ll bet I’ve looked at 150 different efforts for various nail polishes, shampoos, makeup, and perfumes, plus every kind of gew-gaw that can be be-sparkled, bejeweled and be-spangled in every pink tone.

A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.

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Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.

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Telling Your Cause Marketing Story On Pack

Cause Related Marketing

In 2010 Kroger sold 24 packs of their house-brand water in ½ liter bottles benefiting their breast cancer effort, Giving Hope a Hand. The top was pink and the side panels featured stories of Kroger employees who’d successfully fought breast cancer.

Open Source Cause Marketing

Cause Related Marketing

But open source cause marketers still offers cause marketers countless opportunities. Two examples of open source cause marketing leap to mind. General Mills’ Box Tops for Education campaign is an open source cause marketing campaign.

Cause Marketing on Packaging

Cause Related Marketing

Cause marketing with consumer packaged goods often takes place on packaging. While companies are sometimes loathe to forgo this valuable real estate, it’s almost always the case that the campaign sponsor and cause both benefit most when the packaging explains the campaign well.

A Pink Ribbon Cause Marketing Partner Cool Enough for Oakley

Cause Related Marketing

Oakley chose the Young Survival Coalition, whose tagline is, “young women facing breast cancer together.” As I’ve mentioned in this space before, the bell curve of breast cancer diagnoses hovers over women in their fifties and sixties. Cause-Related Marketing does a world of good.

Cause Marketing Pennies at a Time

Cause Related Marketing

But is there a way that technology could do the same for cause marketing and philanthropic giving? The US Postal Service Breast Cancer Semipostal Stamp raised tens of millions less than a dime at a pop! Cause-Related Marketing does a world of good.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

Bleeding-Edge Cause Marketing

Cause Related Marketing

Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. Cause-Related Marketing does a world of good.

And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. s hardly sexy, trust me), cause. Cause-Related Marketing does a world of good.

Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Most of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best. As a former charity executive, I’ve long argued that for charities that’s one of the principal advantages of cause marketing. These are clear victories for the mission of breast cancer awareness.

5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing

Selfish Giving

With the month of pink finally over, a lot of causes have probably pinkwashed brainwashed themselves that they can’t do cause marketing without an official proclamation from Nancy Goodman Brinker. Any cause can benefit from cause marketing.

Online Cause Marketing: Give5Get15.com

Selfish Giving

This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. Grass roots event marketing at its best.

Simple E-tail Cause Marketing

Cause Related Marketing

A lot is at stake for cause marketers. Newton Running , a Boulder, Colorado company that sells its own make of high-end running shoes in electric colors to marathoners and Ironman racers, takes a straightforward approach to its cause marketing.

Respecting Your Cause Marketing Partner

Cause Related Marketing

From Freschetta, the bake-at-home pizza brand found in your grocer’s freezer case, comes a pink ribbon cause marketing campaign that seems slightly ashamed of its esteemed non-profit partner. Cause-Related Marketing does a world of good.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

When you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade. Since 1992, the Avon Breast Cancer Crusade under the aegis of the Avon Foundation has generated more than $740 million, an astonishing number by any measure. Why not just follow MAC Viva Glam lipsticks and glosses lead and give 100% of sales of this product to Avon Breast Cancer Crusade? Cause-Related Marketing does a world of good.

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free.

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The Worst Cause Marketing of 2011

Cause Related Marketing

Even when it comes to cause marketing this fascination with the bad is strong. Many more people find the Cause Marketing Blog because they searched on ‘bad cause marketing’ and similar search terms than found it by searching for ‘good cause marketing’ and equivalent terms.

Gambling With Your Pink Ribbon Cause Marketing

Cause Related Marketing

Except that adding gambling to your pink ribbon cause marketing promotion is also almost certainly a mistake. Proceeds went to the Breast Cancer Research Foundation. The addition of the cause tends to take the sting out of gambling.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States. When you got back to 2011, I think you’d find that Komen was a smaller breast cancer charity. Cause-Related Marketing does a world of good.

Yes and Yes Pink Ribbon Cause Marketing

Cause Related Marketing

4 post titled, ‘Transactional Cause Marketing is Not the Boogeyman.” In it I dismissed people who get heartburn from the practice of transactional cause marketing, that is, when a purchase triggers the donation. Here’s what I wrote then : “Transactional cause marketing is a promotion. Cause marketing pulls many of the same psychological strings. The reason I suggested a transactional cause marketing approach for OPI nail polish in that Oct.

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me. Men are both directly and indirectly affected by breast cancer. About 2,000 men are diagnosed with breast cancer every year, and about 400 men a year die from it.

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Pink Cause Marketing On the Cutting Edge

Cause Related Marketing

Cause marketing is pretty easy to understand. Komen for the Cure Breast Cancer Network of Strength Champion Transactional Cause Marketing KFC Until it isn’t.