Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). Then the tactics (e.g. Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It is run by a sister company of CEPSM (our organization) called CMG Canada. Emphasized “strategy before tactics&# , which is what I live by. Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info.