Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook. Advice Government Insight audience Canada marketing public sector segment Social Media strategy target market

Open Government Consultation

Public Sector Marketing 2.0

For example, if I am working on an anti-smoking health initiative I would love to be able to mashup the last 5 government ad campaign spends with the actual smoking rates in Canada over time. Do you have suggestions on how the Government of Canada could improve how it consults with Canadians? Are there approaches used by other governments that you believe the Government of Canada could/should model?

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Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It is run by a sister company of CEPSM (our organization) called CMG Canada. Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Selection here in Canada still isn’t great. How easily can authorities be granted access to create detailed psychographic profiles of all of us? –>Trend amongst owners of smartphones (50% smartphone penetration here in Canada; 27% worldwide). Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place.

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