Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency. Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook.

Making your Major Gifts Call

Wild Woman Fundraising

Judith Nichols is a development practitioner, author and consultant with a variety of not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe. A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part three in a series of ten on how to make major gift asks.

Who is a major donor?

Wild Woman Fundraising

Because this is the way you can get money in the shortest amount of time with the least cash outlay by your nonprofit. Old Wealth: families that made money generations ago. New Wealth: Younger entrepreneurs who earn their money in technology, real estate, corporate mergers, athletics, or entertainment. This is part two in a series of ten on major gifts for your nonprofit. To read part one, go here ! What are major gifts?

Starting Your Major Gifts Program

Wild Woman Fundraising

Because this is the way you can get money in the shortest amount of time with the least cash outlay by your nonprofit. Judith Nichols is a development practitioner, author and consultant with a variety of not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe. This is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts?