#INTERVIEW: Christina Attard, Philanthropic Advisor, Blogger, and Development Director

Non Profit Marketing 360

I had some money saved, but not enough. Eventually, I followed my partner when his job transferred to Kingston, Ontario and I became a Senior Gift Planning Officer at Queens University, which has one of Canada’s top fundraising shops, and I got to learn from some of the best in the country.

Big Mac® Fundraising

The Agitator

The Big Mac® Philanthropy Index will officially launch On April 8 th. It is followed by Ireland, Canada, New Zealand and the United States of America. The manner in which the World Giving Index measures relative philanthropy has long been a source of debate.

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The 2016 Best Nonprofit Conferences Calendar


Philanthropy Southwest / Austin, TX / $625. Yale Philanthropy Conference 2016. Yale Philanthropy Conference 2016. Yale Philanthropy Conference / New Haven, CT / $110. Because you are the catalyst who makes philanthropy happen — this conference is for you. Canada.

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. The world of philanthropy is changing. Also, the world of philanthropy and the number of nonprofits and charities has really grown recently.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

As a spokesperson, Lawson-Zilai has been quoted frequently in the media including the Associated Press, Chronicle of Philanthropy, MarketWatch Radio, The New York Times, NonProfit Times, and USA TODAY. and Canada, and each has its own CEO and communications staff. Lauren Lawson-Zilai.

Good Telemarketing Advice

The Agitator

And here’s why, as Jose van Herpt of Canada’s FLA Group puts it: “ Choosing not to use the phone because you just don’t like it leaves a lot of money on the table.&#. Writing in Canadian Fundraising & Philanthropy e-News , Jose offers some good advice on fundraising telemarketing. What … Did you say telemarketing?!! Do fundraisers still do that? How rare it is to see someone promoting telemarketing for fundraising. Too bad.

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. Even to the point of saying that "it's not about the money."

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They can learn on the job, but I’m amazed the money nonprofits will pay to wait on results. Sure, it will cost more money in the beginning. But you’ll see better results and ultimately raise more money, which will offset the expense.