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Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Can money buy happiness? Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. Some were instructed to spend the money on themselves by 5pm that day. They called the students that night and found that they had spent the money the way they were asked.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. Lauren Lawson-Zilai.

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Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Shouldn’t we just get rid of the mess and the chaos and just assign ownership of the pink ribbon to one charity and be done with it, much the way the trademark to the pink ribbon in Canada is owned by the Canadian Breast Cancer Foundation? in Louisville for the lead!

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having. Here’s a start, leading questions presented as fact are wrong, no matter if the end results happen to also be right.

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