I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'
Cause Related Marketing
OCTOBER 3, 2011
Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having. But not because some heavily-marketed opinion survey helped marketers to the right answer.