One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way. of innovation money.

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Can money buy happiness? Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. Some were instructed to spend the money on themselves by 5pm that day. They called the students that night and found that they had spent the money the way they were asked.

Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. For tasks that require conceptual and/or creative thinking,a monetary reward leads to poor performance.

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? According to Tom: UK fundraising superstar, Stephen Pidgeon, notes that a well-executed bequest marketing program can raise far more money than a major gifts program.

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The RIGHT Way to Ask for a Bequest

Kivi's Nonprofit Communications Blog

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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Mixed Links for Nonprofit Communicators – March 22, 2019

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]. Danielle Holly encourages us to Lead Like a Girl. Venkman’s.

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Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Tom has learned from the world’s leading researchers on legacy giving and is going to pass that knowledge along to you during this update webinar.

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Evaluation Methods - How Can A Nonprofit Use Them To Raise More Money More Often

Seeking Grant Money Today

Evaluation methods are a guarantee for donors (investors in the program/project), and a guarantee for the beneficiaries of the program and project because they potentially lead to better programs; but most especially having evaluation methods built into all of your programs and projects is insurance for your organization's mission statement. Many nonprofits, today, must learn about evaluation methods. They are most commonly requested when a nonprofit applies for a grant.

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. No matter how big your goal is, how hard you work or how successful you are it seems there is never enough money to address all the needs.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations. Canada / Less than $900.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Shouldn’t we just get rid of the mess and the chaos and just assign ownership of the pink ribbon to one charity and be done with it, much the way the trademark to the pink ribbon in Canada is owned by the Canadian Breast Cancer Foundation? in Louisville for the lead!

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

The research suggested that North American (Canada and USA) fundraisers tend to focus on "relationship" more than "fundraising." Even to the point of saying that "it's not about the money." We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. Lauren Lawson-Zilai.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having. Here’s a start, leading questions presented as fact are wrong, no matter if the end results happen to also be right.

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Good news about Millennials and Fundraising

Fundraising Coach

Billion in the US and approximately $800 Million in Canada. From an income and wealth perspective, it’s not exactly a great time to be giving money away! They use different communication technologies, but building trust-based relationships is still the key factor leading to donations.

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Do Any Online College Classes Focus on Fundraising?

Fundraising Coach

Who needs to take classes to learn how to ask people for money? People are far less willing to depart with their money and rightfully so – when it comes to insuring your own or handing money out to strangers, the choice is a simple one. But the overwhelming majority of fundraising is time spent working on leads – and it’s this aspect of the game that takes time to learn. Just by executing a Google search for “fundraising online courses” I found a variety of leads.

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Diva Marketing's 5th Anniversary! Who would have thought?

Diva Marketing Blog

If anyone had told me that some of my dearest friends would live oceans and miles way in India, Europe, Australia, Canada as well as across the country from NYC to St. What can you do within your current enterprise's culture and resources of human capital, time and money?

Cops And Fundraisers

The Agitator

I’m not going to get more money; I’m not going to get more cops. Yet we continue to mimic, year after year, the ‘tried and true’ RFM strategies that are inefficient and often lead to overly complicated data pulls, sometimes with hundreds of useless source codes and segments. Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising.