Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Can money buy happiness? Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. Some were instructed to spend the money on themselves by 5pm that day. They called the students that night and found that they had spent the money the way they were asked.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” 2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.” of innovation money.

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Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. For tasks that require conceptual and/or creative thinking,a monetary reward leads to poor performance. Please don’t miss the very important point that this only applies once the issue of money is placed off of the table.

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? According to Tom: UK fundraising superstar, Stephen Pidgeon, notes that a well-executed bequest marketing program can raise far more money than a major gifts program. Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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The RIGHT Way to Ask for a Bequest

Kivi's Nonprofit Communications Blog

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? During this 90-minute webinar, Tom will teach a proven method for eliciting bequests from your current donors using strategies from the UK’s Richard Radcliffe, the world’s leading researcher into legacy giving, and Canada’s bequest guru, David Love.

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Evaluation Methods - How Can A Nonprofit Use Them To Raise More Money More Often

Seeking Grant Money Today

Evaluation methods are a guarantee for donors (investors in the program/project), and a guarantee for the beneficiaries of the program and project because they potentially lead to better programs; but most especially having evaluation methods built into all of your programs and projects is insurance for your organization's mission statement. Many nonprofits, today, must learn about evaluation methods. They are most commonly requested when a nonprofit applies for a grant.

Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Tom has learned from the world’s leading researchers on legacy giving and is going to pass that knowledge along to you during this update webinar. Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. I work with an amazing group of volunteers that have the ability to give money, raise money, attract media, attract other wealthy individuals, and single-handedly draw attention to issues at a level previously unknown. There are 161,000 registered non profits and voluntary organizations in Canada.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations. Learn how leading companies are getting the most from their data. On Wednesday, April 27- Friday, April 29, 2016, attend the leading conference on data, research, and analytics for social sector professionals.

Mixed Links for Nonprofit Communicators – March 22, 2019

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]. Danielle Holly encourages us to Lead Like a Girl. Registration is $50 or free with an All-Access Pass Learn More and Register April 11: Donor Newsletters That Raise More Money [Updated 90-minute format] Learn proven formulas for successful donor newsletters.

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Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Have you been following the drama around Canada's Justin Trudeau and WE Charity ? Which content format are you using most effectively to generate partnership leads? ?? Hospitals are asking patients for money. Let's talk about the Read for Purpose Book Club ?? for a bit this week.

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I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having. Here’s a start, leading questions presented as fact are wrong, no matter if the end results happen to also be right.

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Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Shouldn’t we just get rid of the mess and the chaos and just assign ownership of the pink ribbon to one charity and be done with it, much the way the trademark to the pink ribbon in Canada is owned by the Canadian Breast Cancer Foundation? So we gotta grin and bear faux cause marketing like this which offers no money to any cause and blatantly misleads us with its pink ribbon. in Louisville for the lead!

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

The research suggested that North American (Canada and USA) fundraisers tend to focus on "relationship" more than "fundraising." Even to the point of saying that "it's not about the money." Volume 2 — The How — Best Practices in Relationship Fundraising Volume 3 — The Who — Insights & Tips from Leading Practitioners Volume 4 - What Next? We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. and Canada, and each has its own CEO and communications staff. Kristian purposely sought out Goodwill as he wanted to ask people to give things, rather than money, in this economy. Lauren Lawson-Zilai.

Do Any Online College Classes Focus on Fundraising?

Fundraising Coach

Who needs to take classes to learn how to ask people for money? People are far less willing to depart with their money and rightfully so – when it comes to insuring your own or handing money out to strangers, the choice is a simple one. But the overwhelming majority of fundraising is time spent working on leads – and it’s this aspect of the game that takes time to learn. Just by executing a Google search for “fundraising online courses” I found a variety of leads.

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Good news about Millennials and Fundraising

Fundraising Coach

Billion in the US and approximately $800 Million in Canada. From an income and wealth perspective, it’s not exactly a great time to be giving money away! They use different communication technologies, but building trust-based relationships is still the key factor leading to donations. This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial.

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Diva Marketing's 5th Anniversary! Who would have thought?

Diva Marketing Blog

If anyone had told me that some of my dearest friends would live oceans and miles way in India, Europe, Australia, Canada as well as across the country from NYC to St. Opening the doors and windows to allow your employees to hear the unfiltered voices of your customers can bring unexpected insights leading to stronger brands, new products/services ideas even more responsive customer service. Pop a Cork For The New Diva Marketing Blog.

Cops And Fundraisers

The Agitator

I’m not going to get more money; I’m not going to get more cops. Yet we continue to mimic, year after year, the ‘tried and true’ RFM strategies that are inefficient and often lead to overly complicated data pulls, sometimes with hundreds of useless source codes and segments. Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising.