Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum , which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators.

Privacy Commissioner of Canada’s Twitter Policy

Public Sector Marketing 2.0

Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. The majority of decision makers in government like to follow not lead. While a few other departments were already on it (such as the Get Prepared – PSC – Twitter Policy ), this is the first one that is publicly posted in full detail rather than just in summary form.

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#Aging: Small Ailments, Left Unchecked, Can Lead To Big Concerns

Non Profit Marketing 360

professor of medicine at Dalhousie University, Halifax (Canada), and an author of the study “Nontraditional Risk Factors Combine to Predict Alzheimer Disease and Dementia.”

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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way.

What the Web Renewal ( Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, . Yes, you can do so by going to the full A-Z list of Government of Canada websites.

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Governments don’t lead in this era, they are following. Good question asked as to how predictive data will change the will of leaders to lead. Latin America is still behind – 55% access to the internet vs. 88% in Canada and US.

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Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. For tasks that require conceptual and/or creative thinking,a monetary reward leads to poor performance.

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Public Sector Marketing 2.0

While his predecessor included similar phrases in the last report, Wayne clearly makes a point to emphasize how Canada has fallen behind in terms of e-government, not just from a technological standpoint, but much more importantly from an organizational culture standpoint. This latest Privy Council Clerk report is a great chance for proactive public servants surrounded by a stagnant culture to piggy-back on and lead the change within their departments.

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Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

Sure enough, a few Government of Canada departments have already jumped onto this. They are using YouTube to reach young Canadians in the lead up to the November 11 th Remembrance Day ceremonies. Tags: General brand channel goc Google government of canada poppies remembrance day veterans affairs youtube

The RIGHT Way to Ask for a Bequest

Kivi's Nonprofit Communications Blog

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Tom has learned from the world’s leading researchers on legacy giving and is going to pass that knowledge along to you during this update webinar.

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The 2019 Best Nonprofit Conferences Calendar


Leading Together 2019. Leading Together 2019. Leading Together 2019 is a gathering of leaders in philanthropy and other influencers in business, government, and academia eager to connect, learn, and share with one another. Western Canada Fundraising Conference. Canada.

Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Then, turn to these top sources: Charity Village Jobs : The epicenter for nonprofit jobs in Canada. or Canada, or in country. Idealist : This leading source of nonprofit jobs worldwide is THE place to start your search.

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How to Ask Your Current Donors for Bequests – Tactfully!

Kivi's Nonprofit Communications Blog

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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Five Signs You Should Double Opt-In Your Emails


Having a subscriber validate their email address ultimately vets out fake emails, non-existing domains, and uninterested leads. What mechanics do you have in place to make sure that manual error didn't lead to the wrong domain or email address being typed onto your sign-up forms?

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6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

The Lead Ads feature (within your Facebook page) pre-populates a users information, making joining your email list as easy as a thumb tap.

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Could this be the true cause of high fundraiser turnover?


As reported in The Chronicle of Philanthropy recently, 51% of the fundraising professionals in Canada and the USA that were surveyed say they will leave their current nonprofit and 30% say they plan to leave the fundraising profession altogether within the next two years.

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Our EveryAction Hero: Girls Inc.


With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. network spans across the United States and Canada. We have 83 affiliates across the country and in Canada, and the mentoring relationships our staff and volunteers provide for each of our girls at our affiliates is instrumental to our mission. We believe that young people have the power to lead this change. Girls Inc.

The 2016 - 2017 Best Nonprofit Conferences Calendar


Over recent decades, the public conversation at our conference has evolved to address new developments in our field(s), including social entrepreneurship, social economy and all aspects of civil society, as well as to meet the needs of those who study and lead “the social sector.” Canada.

Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery.

Mixed Links for Nonprofit Communicators – March 22, 2019

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]. Danielle Holly encourages us to Lead Like a Girl. Venkman’s.

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5 Tips for Telling Difficult Stories


The real benefit of leading your supporters through this process is that you can start a dialogue from which organizing and action can spring forth. and Canada and to date has raised more than $10 million. Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell.

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DTR Your Messaging Bromance


based on a study by Statistics Canada. As, a messaging bromance can rapidly lead to awareness fever and trust in a one-and-done campaign. Is it too bold to suggest messaging doesn’t change behavior?

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The 2016 Best Nonprofit Conferences Calendar


The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations. Canada / Less than $900.

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. There are 161,000 registered non profits and voluntary organizations in Canada. It has however made fundraising a little more competitive and leading edge.

How to Project Your Planned Gift Potential


Keep in mind that buying this data can lead to data hygiene issues (ie not the right age for each person). For example, this white paper from Katherine Swank at Target Analytics reports an average bequest amount in the US and Canada to be around $35,000.

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Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

Getting Attention

And, perhaps most importantly, that we were too close to the organization to lead this project. Read Part One first. There’s so much to learn from the approach United Animal Nations took to rename and rebrand the organization… as Red Rover.

Friday Futures – Nonprofit Marketing Jobs – April 1, 2011

Getting Attention

4) Publications Director , National Resources Defense Council (NRDC) – This role leads a team to produce high-impact but accessible publications that communicate NRDC’s scientific fi n dings, policy recommendations, development agenda, and other core messages.

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Global internet statistics for 2018

Public Sector Marketing 2.0

Mobile app usage is highly concentrated within the leading apps. In the USA, Canada, and France, Facebook Messenger has the top spot whereas WhatsApp has dominance over most other countries.

Top Posts of 2012 – Social Marketing Meets Social Innovation


Canada’s Centre for Social Innovation shares that simply, social innovation “is an idea that works for the public good.” The video above shares how some leading minds defined back in 2011. Where do social marketers get their inspiration? In an attempt to share how social innovation and social marketing intersect with a colleague of mine, the colleague responded something along the lines of: “I don’t get why it matters.

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Government 2.0 Expo Debrief

Public Sector Marketing 2.0

Alex and Douglas used their platform to show how fraud suspect leads can now easily be proven guilty by visually exposing and linking data. I started to write this post in a cab as I was heading back from the Gov 2.0 Expo in Washington D.C. last week.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Research-Driven Cause Marketing

Cause Related Marketing

Now, a year later, the Kimberly-Clark brand has a diaper cause marketing campaign… also called Every Little Bottom … meant to generate donations of diapers to diaper banks and food banks in the United States and Canada, as well as call attention to the company’s own pledge to donate as many as 22.5

Announcing the 2013 IMAB Integrated Marketing Award winners


The organizations worked together to share management, expenses, marketing and work in bringing a successful fundraising event from Australia to Canada.

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

The research suggested that North American (Canada and USA) fundraisers tend to focus on "relationship" more than "fundraising." Volume 2 — The How — Best Practices in Relationship Fundraising Volume 3 — The Who — Insights & Tips from Leading Practitioners Volume 4 - What Next?

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. Lauren Lawson-Zilai.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Shouldn’t we just get rid of the mess and the chaos and just assign ownership of the pink ribbon to one charity and be done with it, much the way the trademark to the pink ribbon in Canada is owned by the Canadian Breast Cancer Foundation? in Louisville for the lead!

Recap: #CMF2016 Was Awesome!

Selfish Giving

Megan Strand - Friend, co-host, CauseTalk Radio, Director of Communications at CMF Alana Burns - Leading cause marketing at the American Lung Association Brittany Hill - Co-founder at Catalist Maureen Carlson - Co-founder at Catalist.

Newsletter: Thinkers vs Feelers vs Deferrers ; IKEA Encourages School Kids to Bully Plant ; Why Does This Bee Have a QR Code Glued to It?

Selfish Giving

Deferrers: Deferrers follow the lead of others. The HP Canada and WWF-Canada partnership is an example of a long-term relationship between two organizations that started small but grew over a decade.

Continuing Education for Cause Marketers

Cause Related Marketing

It’s almost a lead-pipe cinch that when I read these kinds of publications I learn something I didn’t know, gain some new insight, or synthesize what I’m reading with something I already know. And I still looking to read a good book about the common history of the United States and Canada.

Ten AFP Conference Insights from a Newbie

Kivi's Nonprofit Communications Blog

The conference drew 3,000 attendees, including 900 people from across Canada — the most ever. Change is happening all around us; we need to lead it. Donors will appreciate your honesty and many will understand that taking risks sometimes leads to disappointment.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. Here’s a start, leading questions presented as fact are wrong, no matter if the end results happen to also be right.

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