Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. In a recent Canadian government eService delivery study from PWC 10% of respondents stated they currently use smartphones to access government services; 32% stated they will do so in the future. *

Doing things differently in government

Public Sector Marketing 2.0

The reason I’m blogging about it is since I see a similarity to what is currently going on in government (i.e. The cutbacks are coming and everyone is worried about how they are going to get the same things done with less money. A few examples: Empowerment: The amount of pure “command and control” operations I have seen as a consultant for government in this town (Ottawa) is quite unfortunate. Two weeks ago I managed to seriously fracture my humerus bone.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” Increased focus on governance optimization. Neat initiatives going on across government.

Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. Please don’t miss the very important point that this only applies once the issue of money is placed off of the table.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency.

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

Lastly the role of government and taxes is a big factor. Canadians aren’t as hostile to a bigger government and trust that their taxes are being used for proper social safety net building has been a difference for a long time. Paul Nazareth, Storm Trooper Helmets not actual size.

Plan 205

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Further still, what about the rainwater harvesting suppliers here in Canada, why aren’t they creating similar apps with these free datasets? Positioning: Using free government open data can save your business valuable time and money.

FAQ 217

How can you deal with a rapidly changing world?

Wild Woman Fundraising

There’s so much up in the air, and there’s so much uncertainty about government funding for our US nonprofits. Raise more money as fast as we can today in preparation for tomorrow. It’s hard out there right now.

Cuba 198

Interview with Jeff Schreifels-What to do in times of turmoil

Wild Woman Fundraising

When you’re overly dependent on government and foundation money-what you should do. Breast Cancer Action, Ottawa, Canada.

Texas 155

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. No matter how big your goal is, how hard you work or how successful you are it seems there is never enough money to address all the needs.

The 2016 Best Nonprofit Conferences Calendar


12th Annual Nonprofit Governance Symposium. 12th Annual Nonprofit Governance Symposium. We have gathered an outstanding group of field experts to teach how to build and sustain this kind of governance. Governance / @usdsoles. Governance. Canada / Less than $900.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Plenty of companies say they're raising money for the fight against breast cancer but no money ever arrives at any charity. In Canada, the pink ribbon is trademarked and you have to license it in order to use it in promotions. At this point the pink ribbon probably couldn’t be trademarked in the United States except by government fiat. Canada's registration requirement works, in part, because the rest of North America does not have the same compulsion.

Join us for the Annual Reports Masterclass

Wild Woman Fundraising

If your annual report last year wasn’t making you money or didn’t serve you well enough as a marketing tool, how do you turn this around? You actually make money with your annual report. Jessica Perkins, Canada. Does this describe last year’s annual report?

Report 130

Universal Basic Income and Decent Work

Wild Woman Fundraising

When people get a UBI, just always knowing that money is coming in, so many good things happen. Frances Coppola , “ The Changing Nature of Work ” (2013): I fundamentally disagree with those who think that people must be “forced” to work, or that government should “guarantee” a job.

Income 130

How to do a better board training (with Andy Robinson)

Wild Woman Fundraising

They said, “You get City money that covers your budget! ” It’s not about money, it’s about relationships. One judge said at the training, “I can’t ask for money given my position, but I can be in the room when somebody else is asking for money.”

What do building trust and decolonizing our nonprofits have to do with each other?

Wild Woman Fundraising

I’m just going to settle for not getting a living wage or not getting health benefits or whatever because I’m doing it for the greater good, and that works for people who do have privilege and do have money to fall back on. Because they are the only association in Canada, really.

Trust 139

Announcing the Fundraising Career Conference

Wild Woman Fundraising

Ultimately our conference will help small nonprofits retain fundraising staff, waste less money, and have more fun. Facilitated client job searches resulting in successful jobs in nonprofits and government.

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

I moved my money. No wonder people I know who teach at universities have gone to teach in Canada. How do we get our global governments to do their jobs again to protect and serve citizens? Consumed by Benjamin Barber.

Global 247

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

We’re called ONN here in Ontario, Canada. So millions of people work in the nonprofit and charitable sector in Canada and the U.S. Government priorities are changing. Some cost money and some actually won’t cost money. Hey, everybody. Welcome.

Instinct and Conventional Wisdom Are No Longer Enough

The Agitator

ITEM: In Canada, according to the Fraser Institute fewer and fewer Canadian tax-filers are giving less and less by way of charitable donations. ITEM: In Australia the government reports that while charities are raising more money, the revenue is coming from fewer and fewer donors.

Interview with Sheena Greer on fundraising boundaries #frcareer

Wild Woman Fundraising

So in terms of fundraising, whether it’s individuals or writing grants or tracking down government officials and trying to get them to like you kind of thing, we were always sort of all involved in fundraising. And I believe you have more protection in Canada than we do in the U.S.