Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. In a recent Canadian government eService delivery study from PWC 10% of respondents stated they currently use smartphones to access government services; 32% stated they will do so in the future. *

Doing things differently in government

Public Sector Marketing 2.0

The reason I’m blogging about it is since I see a similarity to what is currently going on in government (i.e. The cutbacks are coming and everyone is worried about how they are going to get the same things done with less money. A few examples: Empowerment: The amount of pure “command and control” operations I have seen as a consultant for government in this town (Ottawa) is quite unfortunate. Two weeks ago I managed to seriously fracture my humerus bone.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” Increased focus on governance optimization. Neat initiatives going on across government.

Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. Please don’t miss the very important point that this only applies once the issue of money is placed off of the table.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Further still, what about the rainwater harvesting suppliers here in Canada, why aren’t they creating similar apps with these free datasets? Positioning: Using free government open data can save your business valuable time and money.

Scaling Up Your Cause Marketing

Cause Related Marketing

The Governator Arnold Schwarzenegger hoisted the Cup high above his head in the classic style when the Anaheim Ducks won it back in 2007. March Madness Canada Wayne Gretzky NHL Scaling Your Cause Marketing Stanley Cup

Featured Fundraiser: Justyna Jonca

A Small Change

The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. No matter how big your goal is, how hard you work or how successful you are it seems there is never enough money to address all the needs.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Plenty of companies say they're raising money for the fight against breast cancer but no money ever arrives at any charity. In Canada, the pink ribbon is trademarked and you have to license it in order to use it in promotions. At this point the pink ribbon probably couldn’t be trademarked in the United States except by government fiat. Canada's registration requirement works, in part, because the rest of North America does not have the same compulsion.

Instinct and Conventional Wisdom Are No Longer Enough

The Agitator

ITEM: In Canada, according to the Fraser Institute fewer and fewer Canadian tax-filers are giving less and less by way of charitable donations. ITEM: In Australia the government reports that while charities are raising more money, the revenue is coming from fewer and fewer donors.