New Government of Canada policies related to social media

Public Sector Marketing 2.0

Key Objective: To ensure acceptable and efficient use of Government of Canada electronic networks and devices to support enhanced communication and collaboration thereby improving productivity, and program and service delivery to individuals and businesses.

Canada 213

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. At the time, the only high-level official government group responsible in some way for web 2.0

Canada 198

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum , which I attended this past week here in Ottawa. Five applied domains were covered including: democratic governance, policy-making, service delivery, regulation, and risk and accountability.

Forum 195

Welcome Shared Services Canada

Public Sector Marketing 2.0

“The Honourable Rona Ambrose ( @MP_RonaAmbrose ) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement ( @TonyClementCPC ), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in Information Technology (IT) through Shared Services Canada&# , a new government agency ( see full press release ).

Canada 154

Hidden Canadian Government Gems

Public Sector Marketing 2.0

I’ve mentioned this before and I’ll mention it again, certain government departments are full of great hidden online products/tools that few people know of. Those outside of government walls may find it hard to believe, but it’s true. here in Canada.

Working in Canada goes Mobile

Public Sector Marketing 2.0

I’ve written about Hidden Canadian Government Gems before. Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well. going to canada working working in canada

Canada 136

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

This year, I have decided to create a Google Spreadsheet (following the same kind of template), for Canadian public servants to input their favourite Government videos that have been created specifically for the web.

Wiki 200

Open Government Consultation

Public Sector Marketing 2.0

In the spirit of openness, I have decided to publicly share my open-ended responses to the ongoing Canadian Open Government Consultation , which has been taking place since December 6th, 2011 and is scheduled to end January 16th, 2012. The consultation covers questions on Open Data , Open Information , Open Dialogue and the Open Government Strategy. What could be done to make it easier for you to find and use government data provided online? Every government is unique.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

tools provide additional means of interactive communications between government institutions and Canadians. People all over the world are adapting to the pace of unprecedented technological change that impacts how they communicate, consult, collaborate, manage data and share information…This is about enhancing our productivity which, in turn, makes Canada more competitive in the global economy.”.

Need help in creating a central list of mobile government websites in Canada

Public Sector Marketing 2.0

I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites. What I’m surprised not to have found however, is some sort of central website/directory that provides a list of all Canadian government departments currently offering mobile versions of their websites. All I’m asking for is for you to state the name of the government organization along with a link to their mobile website.

Canada 141

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. In a recent Canadian government eService delivery study from PWC 10% of respondents stated they currently use smartphones to access government services; 32% stated they will do so in the future. *

Doing things differently in government

Public Sector Marketing 2.0

The reason I’m blogging about it is since I see a similarity to what is currently going on in government (i.e. A few examples: Empowerment: The amount of pure “command and control” operations I have seen as a consultant for government in this town (Ottawa) is quite unfortunate. Government Insight 10 5 Canada cut-backs effectively efficiently fiscal restraint harper ottawa public serviceTwo weeks ago I managed to seriously fracture my humerus bone.

Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum , which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators.

Statistics Canada has launched a Census Forum

Public Sector Marketing 2.0

A fellow business contact of mine, William Dore, recently pointed me towards a new Census Dissemination Discussion Forum that has been created by Statistics Canada.

Census 130

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

Essentially its purpose was to ask Canadians how they are interacting with government now, and how they would like to interact in the future regarding service delivery. Information sharing across governments. What Canadians want from government service delivery: Convenience (ease of access, channels and usability). Mobile: 10% of respondents stated they use smartphones to access government services; 32% stated they will do so in the future.

Canada Revenue Agency announces YouTube contest

Public Sector Marketing 2.0

Whenever I see a new addition on the Government 2.0 The other day I stumbled upon this press release (via the CRA RSS feed ) announcing the launch of The Canada Revenue Agency’s new “Underground Economy - Not your Problem?&# Tags: canada revenue agency government contest underground economy youtube News Rant piracy General Web 2.0 Best Practices Wiki , I immediately proceed to do a little investigative research to find out if it’s legit.

Agency 116

Unnecessary Fundraising Fire in Canada

The Agitator

With the devastation at Fort McMurray and the horrific plight of nearly 90,000 Canadians, both the federal government in Ottawa and the provincial government of Alberta moved with lightning speed to encourage immediate donations to the Canadian Red Cross — Alberta Fires Appeal — by promising to match every dollar the organization receives for its from private sources.

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Public Sector Marketing 2.0

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy.

Tools 130

My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

This year, my favourite excerpts are as follows: “…the traditional relationship between government and citizens continues to evolve. They want greater access to government data and more openness and transparency from their institutions” Also, “Doing new things in new ways comes about only by trying. Insight Review 19th annual report clerk goc government of canada prime minister privy council Social Media wayne wouters Web 2.0

Canada 136

Privacy Commissioner of Canada’s Twitter Policy

Public Sector Marketing 2.0

Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. Why is this good news for government organizations? The majority of decision makers in government like to follow not lead. Browse the Social Media Governance Database and derive ideas from an existing template.

Canada 140

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). Sure enough, a few Government of Canada departments have already jumped onto this. Tags: General brand channel goc Google government of canada poppies remembrance day veterans affairs youtube

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” Increased focus on governance optimization. Neat initiatives going on across government.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

Any time I see a government effort in using video these days I like to applaud it. The embedded video below was created and released by Transport Canada.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

Effective management and monitoring practices for the acceptable use of Government of Canada electronic networks and devices are implemented. Authorized individuals have open access to the Internet including Government of Canada and external Web 2.0

Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). I have also made sure to have at least a few listings on the first page of results for terms such as “government 2.0″, ″, “public sector marketing&# and &# social media in government&#.

What the Web Renewal ( Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, . page/government-ontario. Government Insight

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. Government Videos acronyms Canada goc ottawa shot bureaucrats say terminology

A few updates and learnings

Public Sector Marketing 2.0

Canada Health Infoway. Government of Manitoba. Government of Alberta. Government of Saskatchewan. To date, the largest list of mobile initiatives I have managed to collaboratively compile within the Canadian Government can be found on GCpedia is still completely off the radar of the typical public servant in Canada. This last month of October has been quite eventful for me in terms of work and travel.

Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. I have stumbled across this RSA Animate video on a few occasions now, most recently on Kneale Mann’s thought-provoking blog, YouIntegrate.

Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

I feel that the internet/smartphone related mental health topics, in particular, need a greater push from government. Where is our government?

New Citizen-App Challenge for Canadians

Public Sector Marketing 2.0

Whenever I come across a new open data /app contest initiative specific to Canada, I feel it’s part of my duty to spread the word. Here’s the scoop: “Having released the first-ever evaluation of provincial and territorial open government and egovernment initiatives, the Stratford Institute for Digital Media, in partnership with Brainmaven, turns to Canadian citizens to participate in the Citizen-App Challenge. Open Data apps Canada data gov20 Government 2.0

Poorly written “social media” RFP’s

Public Sector Marketing 2.0

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles. I’m thinking of creating some strategic social media engagement RFP templates for government departments to start sharing.

Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). If you work for the Government, especially the Government of Canada, you need to read this. It talks a great deal about the biggest impediment to government use of social media, which I have mentioned numerous times in this blog, i.e. the “clay layer&# of middle management and the hierarchical public service culture.

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Public Sector Marketing 2.0

Here’s the scoop: In the 17th annual report to the Prime Minister published a few weeks ago, Privy Council Clerk Wayne Wouters states “government departments have to embrace the Web 2.0 tools and technology that rest of the world uses that allow more collaboration among workers, levels of government and Canadians&#. A grassroots movement of proactive public servants has been brewing for years now trying to push this to the front of our government’s agenda.

Wiki 141

BC “Apps for Climate Change” contest needs your vote!

Public Sector Marketing 2.0

The total number of submissions that met all requirements is 16, a huge success in my opinion given the infancy of apps contests in Canada. Government News Notice Reminder applications apps apps for climate change B.C. contest BC bc apps british columbia Canada climate change data dataset developpers Government 2.0 I love open data initiatives; Especially when they are Canadian (my home turf).

Ethics 144

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. For most government organizations, hiring a single resource is a good start.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

Template Twitter Strategy for Government Departments – UK Government. Processing Personal Data Across Borders – Office of the Privacy Commissioner of Canada. Concepts and features of Government 2.0

Sales 192

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. Advice Government Insight audience Canada marketing public sector segment Social Media strategy target market

Why you need to focus on mobile right now

Public Sector Marketing 2.0

In governance? I needed an effective mobile way to manage the numerous government and client department back-channel Twitter conversations that I had set-up on my laptop using Tweetdeck. I hate to single out Canadian government departments, but Service Canada , I sure hope that “mobile&# is on your immediate agenda, especially given your name and the potential that this channel has for a federal organization with “people serving people&# as their slogan.

Mobile 159

SRDC Open Data Consultation Debrief

Public Sector Marketing 2.0

The main government doorways need to be re-designed. Community Accounts (Eastern Canada) – brilliant open data concept. Debrief Open Data asthmapolis Canada community accounts consultation eatsure vancouver fitbit Government 2.0 Over the next few blog posts I will debrief a few of the many events I attended this Spring. I have included only key takeaways and interesting insights (ok, well I find them interesting anyway…).

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Upcoming Public Sector Social Media Conference

Public Sector Marketing 2.0

The fall season here in Canada is always full of interesting conferences and events that I have the privilege of being invited to speak at or simply to attend. One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. The conference takes place on October 27-28 in Ottawa, Canada. Event Social Media 2015 conference board Events Government public sector social media training

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

Lastly the role of government and taxes is a big factor. Canadians aren’t as hostile to a bigger government and trust that their taxes are being used for proper social safety net building has been a difference for a long time. Paul Nazareth, Storm Trooper Helmets not actual size.

Plan 205