Calling Out a Faux Cause Marketing Pinkwasher
Cause Related Marketing
JULY 26, 2011
Shouldn’t we just get rid of the mess and the chaos and just assign ownership of the pink ribbon to one charity and be done with it, much the way the trademark to the pink ribbon in Canada is owned by the Canadian Breast Cancer Foundation? So we gotta grin and bear faux cause marketing like this which offers no money to any cause and blatantly misleads us with its pink ribbon. in Louisville for the lead!