Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

demographic/socio-economic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle). psychographic segmentation (similar attitudes, values, and lifestyles).

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It is run by a sister company of CEPSM (our organization) called CMG Canada. Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info.