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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way. of innovation money.

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis. Have you been following the drama around Canada's Justin Trudeau and WE Charity ? Hospitals are asking patients for money.

Club 52

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Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. Lauren Lawson-Zilai.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having.

Trends 121

Diva Marketing's 5th Anniversary! Who would have thought?

Diva Marketing Blog

If anyone had told me that some of my dearest friends would live oceans and miles way in India, Europe, Australia, Canada as well as across the country from NYC to St. Social media gives more than it takes if you're willing to come out from your walled garden and engage with your customers.

Cops And Fundraisers

The Agitator

I’m not going to get more money; I’m not going to get more cops. Yet we continue to mimic, year after year, the ‘tried and true’ RFM strategies that are inefficient and often lead to overly complicated data pulls, sometimes with hundreds of useless source codes and segments. Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising.