Welcome Shared Services Canada

Public Sector Marketing 2.0

“The Honourable Rona Ambrose ( @MP_RonaAmbrose ) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement ( @TonyClementCPC ), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in Information Technology (IT) through Shared Services Canada&# , a new government agency ( see full press release ).

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Working in Canada goes Mobile

Public Sector Marketing 2.0

It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well. There is also the very useful branded Working in Canada YouTube Channel with useful videos and enabled comments. The Working in Canada Twitter Account is currently used as a broadcast medium, however I’m optimistic that it will transition towards an engagement platform eventually as well.

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Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. Before I get into the “why”, here’s a quick overview of the various stages I witnessed the Government of Canada (GoC) go through relating to the digital landscape over the years. The post Why the Canadian Digital Service is a major milestone for Canada.

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New Government of Canada policies related to social media

Public Sector Marketing 2.0

Recently the Treasury Board of Canada Secretariat released two very important documents, which finally put some meat into the pro-collaboration and engagement statements frequently being made by both the Clerk of the Privy Council as well as the President of the Treasury Board over the last few years. Expected Results: Authorized individuals use Government of Canada electronic networks and devices in an acceptable manner; and.

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Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum , which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators.

Unnecessary Fundraising Fire in Canada

The Agitator

Just as Canadians were responding in heroic ways to the Alberta fires — including digging deep in their pockets — a most unhelpful and self-appointed nonprofit watchdog named Charity Intelligence took to the public airways in a manner certain to confuse donors.

Privacy Commissioner of Canada’s Twitter Policy

Public Sector Marketing 2.0

Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. While a few other departments were already on it (such as the Get Prepared – PSC – Twitter Policy ), this is the first one that is publicly posted in full detail rather than just in summary form.

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Public Safety Canada making strides in social media

Public Sector Marketing 2.0

I’m excited about this because Public Safety Canada has been one of my long-standing clients (social media training, social media strategy development and social marketing) for well over 3 years. Tags: Compliment General Launch Notice Review Videos 72hrs commoncraft emergency kit emergency preparedness emergency week ep week lee lefever public safety canada Ok I’ll admit it.

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Statistics Canada has launched a Census Forum

Public Sector Marketing 2.0

A fellow business contact of mine, William Dore, recently pointed me towards a new Census Dissemination Discussion Forum that has been created by Statistics Canada. There aren’t too many questions on there yet, however with a little added exposure from all of us (especially those that actively engage in the world of social media), I’m sure there will be more… Tags: Social Media Statistics Review government discussion statistics canada forum News Rant census

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SWEET Viral fundraising platform hits Canada

Blue Sky Collaborative

Viral fundraising campaigns are becoming vital components of nonprofit fundraising portfolios. And it's not just in the form of walkathons and events. The Darling Home for Kids, [link] in Milton, Ontario started a viral fundraising campaign using SWEET software to.

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My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

Insight Review 19th annual report clerk goc government of canada prime minister privy council Social Media wayne wouters Web 2.0Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report. It’s usually full of solid guidance quotes and it gives a good sense of some of the challenges faced in the prior year (albeit carefully written).

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Need help in creating a central list of mobile government websites in Canada

Public Sector Marketing 2.0

Tags: Government Canada CATSA goc gov20 mobile PHAC portable website

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How Does Your Donor Behavior Compare To Canada?

The Agitator

An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works. Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

People all over the world are adapting to the pace of unprecedented technological change that impacts how they communicate, consult, collaborate, manage data and share information…This is about enhancing our productivity which, in turn, makes Canada more competitive in the global economy.”.

Great results from email fundraising appeal by Ecojustice Canada

Giving in a Digital World

With so much buzz these days focusing on Facebook fundraising and Twitter campaigning , it’s nice to hear of a good-old email campaign delivering great results for a nonprofit - in this case for Ecojustice Canada (pointed-out to me by old friend and former colleague Lynne Boardman, now at Harvey McKinnon Associates in Vancouver). Tags: Email Fundraising Online fundraising Ecojustice Canada Email fundraising Harvey McKinnon Associates

Great results from email fundraising appeal by Ecojustice Canada

Giving in a Digital World

With so much buzz these days focusing on Facebook fundraising and Twitter campaigning , it’s nice to hear of a good-old email campaign delivering great results for a nonprofit - in this case for Ecojustice Canada (pointed-out to me by old friend and former colleague Lynne Boardman, now at Harvey McKinnon Associates in Vancouver). Tags: Email fundraising Online fundraising Email Ecojustice Canada Fundraising Harvey McKinnon Associates

What is up with online giving in Canada?

Nonprofit Marketing Blog

A great summary from our friends at Canada Helps (sort of the Network for Good of Canada - we consider them our brothers/sisters across the border Many of the same trends we have here!

The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by. Guidelines & Policies election year government of canada impartiality political neutrality public servant Social Media values and ethics codeWith every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

The official objective of PANDU is “to ensure acceptable and efficient use of Government of Canada electronic networks and devices to support enhanced communication and collaboration thereby improving productivity, and program and service delivery to individuals and businesses” Key points: This is the policy that clearly informs departments that they must enable access for authorized users to external social media platforms (i.e

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

The embedded video below was created and released by Transport Canada. The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011. Any time I see a government effort in using video these days I like to applaud it.

Stop Complaining about Lineups and Just Vote!

Public Sector Marketing 2.0

Dear “ frustrated advance poll voters ” in Canada. Elections Canada is actually quite well prepared in my opinion, as evidenced by the fact that they were able mobilize 20,000 additional staff so quickly upon learning of the unanticipated advance poll voter turnout. [In In the interest of full disclosure, I’ve had the privilege of doing some consulting and training work for Elections Canada but it had absolutely nothing to do with that].

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” 2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.”

What the Web Renewal (canada.ca) Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca . In theory this is a great approach, however make no mistake, the work involved in the transition for the Government of Canada is tremendous and should not be underestimated. Yes, you can do so by going to the full A-Z list of Government of Canada websites.

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A few useful widgets from CMHC

Public Sector Marketing 2.0

In the case of the Canada Mortgage and Housing Corporation (CMHC) , among numerous other things, I managed to find some useful consumer home buying widgets: Household Budget Calculator : Compare your income with your current or planned expenses and debt payments and see what you can afford. Whenever I work with a new client, I always enjoy the “internal document/material review&# phase quite a bit as I get to learn a great deal about the organization in a short period of time.

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Sh*t Bureaucrats Say

Public Sector Marketing 2.0

Government Videos acronyms Canada goc ottawa shot bureaucrats say terminologyI rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

So what have government organizations in Canada done to date? the “Learn to Camp” app from Parks Canada ). Advice Government Insight Mobile Presentation apps Canada federal goc government of canada mobile Mike Kujawski mobile apps municipal native apps provincial websites

Current Canadian Opinion on Cause Marketing

Cause Related Marketing

The picture above is from the one-of-kind International Peace Gardens, a two-country nonprofit charity that promotes amity between Canada and the United States. The rock-lined creek represents the border line between Canada and the United States and the borders of the Province of Manitoba and the State of North Dakota respectively.) Canada International Peace Gardens Cause Marketing in Canada Abacus Data Cause Marketing Research cause marketing

Hidden Canadian Government Gems

Public Sector Marketing 2.0

here in Canada. initiatives such as data.gov and apps.gov , however here are three great Canadian online products/tools that I’ve stumbled upon through my consulting: Working in Canada Tool – A government mash-up tool that allows you to search for an occupation that you’re interested in and receive up-to-date, accurate information from a wide variety of integrated databases. It was initially developed for skilled immigrants looking to work in Canada.

Poorly written “social media” RFP’s

Public Sector Marketing 2.0

Rant Canada goc Government government of canada request for proposal rfp Social Media sow Web 2.0Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles.

A few updates and learnings

Public Sector Marketing 2.0

Canada Health Infoway. GCpedia is still completely off the radar of the typical public servant in Canada. Government Insight Statistics baycrest Canada canada health infoway cepsm city of hamilton crowdsourcing gcpedia google docs government of alberta government of manitoba government of saskatchewan location based services Mike Kujawski ministry of natural resources Mobile social media policy treasury board update ushahidi wordpress 3.0

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Latin America is still behind – 55% access to the internet vs. 88% in Canada and US. Whether ISP’s are in Canada or US is not the issue. BC prohibits storing of personal data outside of Canada. Arbitrator; Lawrence Hanson, Assistant Deputy Minister, Science and Innovation Sector, Industry Canada; Patrice Dutil, Department of Politics and Public Administration, Ryerson University.

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Why you need to focus on mobile right now

Public Sector Marketing 2.0

I hate to single out Canadian government departments, but Service Canada , I sure hope that “mobile&# is on your immediate agenda, especially given your name and the potential that this channel has for a federal organization with “people serving people&# as their slogan. research in motion RIM Rogers service canada smartphone storm storm 2 storm II telus twitter

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New Citizen-App Challenge for Canadians

Public Sector Marketing 2.0

Whenever I come across a new open data /app contest initiative specific to Canada, I feel it’s part of my duty to spread the word. Open Data apps Canada data gov20 Government 2.0 I’ve mentioned this before in my post “ How using a marketing approach can help open data ” , and I encourage any of you interested in advancing this field to do the same. The latest news comes from The Stratford Institute for Digital Media .

Autonomy, mastery, and sense of purpose

Public Sector Marketing 2.0

I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives. It’s interesting to see that the Government of Canada is basically taking the opposite approach of what is recommended in this video by offering $10,000 cash bonuses for innovation. Tags: Government Insight Videos bonus Dan Pink government of canada innovation kneale mann motivation public servant RSA RSA Animate video workplace

Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). If you work for the Government, especially the Government of Canada, you need to read this. Document Sharing Government Insight Review Canada culture gov20 Government 2.0 While I rarely like to use my blog as a dumping ground of PDF’s, this one I really wanted to share with you.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). If you like cliche buzzwords and phrases, gamification is about to hit the “tipping point” The Policy Horizons Canada article I mentioned above has lots of great links for you in terms of gamification examples.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Government List Videos Canada canadian google spreadsheet online video content videos web-friendly wikiLast year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. I made this spreadsheet public, allowed anyone to edit, and housed it under the “ mobilegovernment.ca ” URL.

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BC “Apps for Climate Change” contest needs your vote!

Public Sector Marketing 2.0

The total number of submissions that met all requirements is 16, a huge success in my opinion given the infancy of apps contests in Canada. contest BC bc apps british columbia Canada climate change data dataset developpers Government 2.0 I love open data initiatives; Especially when they are Canadian (my home turf). I wrote about the premise behind the Apps for Climate Change contest back in April, and now that we have submissions, I want to remind you to vote.

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My quick two cents on the census fiasco

Public Sector Marketing 2.0

Here is quote from Gustave Goldmann, formerly a senior official at Statistics Canada: “The critics often cite examples of countries that have done away with the census as evidence Canada should do the same in the name of privacy. What they fail to acknowledge is that the Scandinavian countries, the Netherlands and other European states have extensive administrative data bases that contain the same information that Canada gathers in the census. What is the issue?

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SRDC Open Data Consultation Debrief

Public Sector Marketing 2.0

Community Accounts (Eastern Canada) – brilliant open data concept. Debrief Open Data asthmapolis Canada community accounts consultation eatsure vancouver fitbit Government 2.0 Over the next few blog posts I will debrief a few of the many events I attended this Spring. I have included only key takeaways and interesting insights (ok, well I find them interesting anyway…).

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

Let’s take a fictitious scenario: Imagine Passport Canada created an eservice that allowed existing passport holders to renew their passport entirely online (including authentication and photo submission) for a minor fee. Government Insight Mobile Canada canadians citzien compass crowdsourcing eservices location based open data pwc research service delivery smartphone Social Media studyI just came across an excellent new research report from PWC.

The importance of timing during a brand experience

Public Sector Marketing 2.0

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Insight Marketing Rant air canada brand experience marketing rant timing video

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Public Sector Marketing 2.0

While his predecessor included similar phrases in the last report, Wayne clearly makes a point to emphasize how Canada has fallen behind in terms of e-government, not just from a technological standpoint, but much more importantly from an organizational culture standpoint. Government Insight Rant #w2p Canada clerk goc gov20 gov20expo Government 2.0

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