Stop SPAMMING your supporters with planned giving e-newsletters


I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” ” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded.

Spam 100

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Thumbs Up or Down?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. The Federal Trade Commission does not have jurisdiction over individual nonprofits, but the state attorney general and individual Internet Service Providers (ISP) can enforce the law. The CAN-SPAM Act.

Rules 132

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

My pal Jon Lee Andersen is an attorney in Atlanta. In fact Jon has bragging rights as the only lawyer who has held the office of president of the AMA/Atlanta Chapter. In this issue Jon's dog analogy so reminded me of Twitter! New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere. If I went from one room in the house to another, within minutes he was in there with me.