CAN-SPAM Act – What Do I Need To Know?
MARCH 16, 2011
You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations. A violation is worth $16,000, so you’ll want to understand and abide by the rules. New to e-marketing?