CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations. A violation is worth $16,000, so you’ll want to understand and abide by the rules. New to e-marketing?

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There are “best practices&# that various experts share, but it’s easy to find plenty of inconsistencies and conflicting advice online, and each bulk emailer seems to have its own rules. There’s what “everyone else&# is doing, which may or may not reflect the law or best practices! Thumbs Up or Down?

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Email Rules to Live By

A Small Change

Many fundraisers are fuzzy on the rules of email solicitations. But that doesn’t mean we shouldn’t know the rules. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Fines can be levied that are as high as $16,000 per individual illegal email sent.

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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

Quarterly Jon writes a newsletter on marketing topics incorporating the point of view of the law. As the saying goes, this marketing dog can hunt! As with the online advertising, the biggest problem is spam, the unwanted ads, junk and schemes being sent. For cell phone customers however, it is not only annoying, it can be rather expensive. billion spam text messages were received by consumers at a cost exceeding $225 million dollars.