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6 Overlooked Ingredients Your Year-End Emails Need

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A sense of urgency. A sense of urgency will give your donors that extra nudge they need to take action. Linking to an effective contact page that answers how people can contact your nonprofit and why they should want to contact your nonprofit can help donors find the right way to get in touch if they have an important question. Make sure your emails are mobile friendly so you don''t miss out on connecting with donors who want to give on the go.

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