Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There’s what “everyone else&# is doing, which may or may not reflect the law or best practices! The problem is we are purchasing the congressional contact information and these contacts did not opt-in.

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Although this law was written for businesses, it does apply to nonprofit organizations. Fines can be levied that are as high as $16,000 per individual illegal email sent. The CAN-SPAM Act.

Rules 132

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

My pal Jon Lee Andersen is an attorney in Atlanta. In fact Jon has bragging rights as the only lawyer who has held the office of president of the AMA/Atlanta Chapter. Quarterly Jon writes a newsletter on marketing topics incorporating the point of view of the law. In this issue Jon's dog analogy so reminded me of Twitter! New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere.