Email List Predicament: Is This OK?
Kivi's Nonprofit Communications Blog
JULY 12, 2011
Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There’s what “everyone else is doing, which may or may not reflect the law or best practices! The problem is we are purchasing the congressional contact information and these contacts did not opt-in.