Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. The Federal Trade Commission does not have jurisdiction over individual nonprofits, but the state attorney general and individual Internet Service Providers (ISP) can enforce the law. The CAN-SPAM Act.

Rules 132

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

My pal Jon Lee Andersen is an attorney in Atlanta. In fact Jon has bragging rights as the only lawyer who has held the office of president of the AMA/Atlanta Chapter. In this issue Jon's dog analogy so reminded me of Twitter! New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere. If I went from one room in the house to another, within minutes he was in there with me.