7 Email Newsletter Mistakes Every Nonprofit Should Avoid
AUGUST 28, 2012
Effective email newsletters focus primarily on your readers, what they care about, and how they can connect to you and your cause. Very brief director letters can work, but they must have a laser focus on the reader: plenty of "you,"? While you should include your group’s contact information in your e-newsletter (CAN-SPAM rules require you to include your mailing address), leave the rest of that stuff for your website and fill that space with interesting content instead.