Stop SPAMMING your supporters with planned giving e-newsletters


I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” It’s spam! Sure, you can dance around the word and twist yourself into a pretzel explaining that you are not a spammer. If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ).

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A perfect example of ‘spray and pray fundraising’


Check out my report titled: Fundraising Climate Change and What You Can Do About It. MORE ON WHY MAJOR AND LEGACY GIFT DONORS THINK YOUR MARKETING STINKS CAN BE FOUND HERE. Smartideas can spam and nonprofits email fundraising spray and pray fundraisingThis email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me.


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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations. If the message’s subject line would lead a recipient to think it’s a commercial message, CAN-SPAM thinks it’s a commercial message too.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? If we are okay with CAN-SPAM but still in conflict with permission-based restrictions – what are our options for bulk email? Can you share your experiences and thoughts in the comments? Thumbs Up or Down?

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. The Federal Trade Commission does not have jurisdiction over individual nonprofits, but the state attorney general and individual Internet Service Providers (ISP) can enforce the law. The CAN-SPAM Act.

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6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

Linking to an effective contact page that answers how people can contact your nonprofit and why they should want to contact your nonprofit can help donors find the right way to get in touch if they have an important question. It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ).

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Is Populist Fundraising for You?


I call this notion “populist fundraising” and, although I can appreciate the proponents’ good intentions, I can’t appreciate their concept’s perceived merits at all. While your organization cannot spam people, politicians conveniently wrote themselves out of the 2003 CAN-SPAM Act citing political speech as a demonstration of free speech protected under our Constitution. Can you employ it cost-effectively?

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Laying a Good Foundation: Short-Term Priorities for Nonprofit Marketing

Fundraising 123

Laying a great foundation for the expansion of your nonprofit''s marketing and donation efforts can help you find success now while planning long-term goals. Photo from Flickr member one tiny spark Thanking donors creatively is one of the short-term priorities you can focus on now. Can website visitors find your donation page in 2 seconds or less? Don''t promise something you can''t deliver (or send emails too frequently). . Are you being CAN-SPAM compliant?

Holidays in July: Get a Jump on End-of-the-Year Fundraising

Fundraising 123

All nonprofit organizations can fulfill this desire for their supporters just by being a 501(c)(3) ( has some info you can share with your potential donors about this). For our special "Holiday in July" issue, check out our five tips for kicking off your holiday fundraising: First things first: Make sure your organization can accept online donations. Make sure they're going to a donation form/page they can trust.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Sending out emails can be frustrating, especially when you look at open rates. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. Then, if they go to opt out they can choose what type of content they’d like to opt out of. Basically, nobody will be able to receive your emails because they’ve identified you as spam.

Five Things We’re Forgetting When We Take Our Fundraising Online

Fundraising 123

We're not sure if that world is more or less scary than the one we're working in now: Twitter, CAN-SPAM, Web design and all sorts of other new tools, rules and jargon we need to learn. Show how one person (potential donor) can affect someone or something real (constituent, animal, volunteer, etc.). Remember the days before the Internet? No websites. No email marketing. No Facebook. No "donate now" buttons (oh, the horror!).

Email: Electronic Direct Mail?

The Agitator

Email design — marketers don’t need to be email design experts, but your designer/programmers or agencies must master email HTML coding, rendering issues, mobile design challenges and content-based spam filters. Legal issues — again, lots of nitty gritty stuff to know … CAN-SPAM Act etc. No, says e-marketer Loren McDonald.

Letting Go of Donors

The Agitator

This is a weird, unintended consequence of GDPR — this organization thinks they can no longer solicit him by email so they are doing so by post. (I I say “thinks” because PECR in Europe and CAN-SPAM in the US has always meant you need some form of pre-existing consent or relationship to solicit by email.). Even if you are using an RFM segmentation, he’s in the 60+ months single donor category, which can not possibly be a highly profitable segment.

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

As the saying goes, this marketing dog can hunt! As with the online advertising, the biggest problem is spam, the unwanted ads, junk and schemes being sent. For cell phone customers however, it is not only annoying, it can be rather expensive. billion spam text messages were received by consumers at a cost exceeding $225 million dollars. The principal watch dog for abuses in mobile advertising is the Federal Trade Commission, working under the 2003 CAN-SPAM Act.

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Your emails can be blacklisted. Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. A proper ESP is normally low-cost (if not free) and offers in-depth analytics, list management and CAN-SPAM compliance features. Can they signup for something? But how do we keep our recipients from throwing us into spam or unsubscribing?

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Effective email newsletters focus primarily on your readers, what they care about, and how they can connect to you and your cause. Very brief director letters can work, but they must have a laser focus on the reader: plenty of "you,"? While you should include your group’s contact information in your e-newsletter (CAN-SPAM rules require you to include your mailing address), leave the rest of that stuff for your website and fill that space with interesting content instead.

What should you do with that newsletter of yours? Not these 7 things!

Nonprofit Marketing Blog

You can download it here. Your email newsletter, on the other hand, should be focused primarily on the readers and what they care about and how they can connect to you and your cause. Very brief letters can work, but they must be laser?focused If you have a full page calendar with all the boxes for each day of the week, you can put that online (try Google Calendar, for example), but you shouldn’t try to email the whole calendar. newsletter (CAN?SPAM

Going from a Print Newsletter to Email: What to Leave Behind

Kivi's Nonprofit Communications Blog

Your email newsletter, on the other hand, should be focused primarily on the readers and what they care about and how they can connect to you and your cause. Very brief letters can work, but they must laser-focused on the reader — the letter is simply a format for content you want to share, not an open invitation for the director to ramble. You can link to if need be. Going from a Print Newsletter to an Email Newsletter - Webinar This Thursday - Get the Details.