Utah, A Capital of Cause Marketing

Cause Related Marketing

As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Jay Vestal, now a VP at the Association of Zoos and Aquariums and formerly at both the National Forest Foundation and the National Park Foundation lives and works in Utah.

Utah 127

Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

Agency 161

Rival Cause Marketing

Cause Related Marketing

you’re doing an icon campaign for instance, you could and probably should draw on existing rivalries to see who can sell the most. Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods.

Paper 138

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

Does Cause Marketing Scale?

Cause Related Marketing

We see evidence of big cause marketing all the time.You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity.Plainly, when properly designed, cause marketing scales up very well, thank you very much.But what about the little guys?

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign.

Paper 165

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

The elite athlete was a seven-year member of the US National Gymnastics team, a featured performer in the 2006 Touchstone gymnastics movie Stick It and an eight-time All American at the University of Utah. University of Utah Annabeth Eberle Stick It

Cancer 138

Big Cause Marketing From a Small Business

Cause Related Marketing

But I wonder what that Junior Achievement policy manual would have said about this modest campaign from an AlphaGraphics store in Salt Lake City? So far as it goes there’s nothing wrong with this local campaign except a poverty of ambition.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

July 113

Memorial Day Cause Marketing

Cause Related Marketing

Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. In-stores the campaign shows as a bunch of splashy well-placed signage, plus notices at every checkout counter asking customers to donate to the USO. Regular readers know how much I love those big budget cause marketing campaigns.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West.

Utah 158

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by the lust for precious metals. As a transplant to Utah, I have come admire the hardy and resilient Pioneers.

Utah 131

Cause Marketing State Parks

Cause Related Marketing

In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. And AAA of Northern California has developed a cause marketing campaign that has real appeal.

Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity. But Coit and the Utah Food Bank are small. These campaigns evidence that cause marketing isn’t just for the gigantic cause or company.

Our EveryAction Hero: Jewish Voice for Peace

EveryAction

We do everything from legislative organizing to engaging in campaigns that seek to put nonviolent pressure on the government both in the US and Israel to respect international law. We have almost 2,000 monthly givers and every now and then we run Chai Club campaigns where we segment by folks who have a giving history of making multiple donations throughout the year. This month, our EveryAction hero is Jewish Voice for Peace.

Israel 102

The Cause Marketing Script

Cause Related Marketing

In entrepreneurship the script, says Mitchell (who like Bob McDonald , the CEO of Procter & Gamble, and yours truly is an alumnus of the University of Utah) is “commonly recognized sequences of events that permit rapid comprehension of expertise-specific information by experts; mental representations of the causality-connected actions, props, and participants that are involved in common activities.” Current theory from Professor Ronald K.

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

In other words, should these guidelines become law, any notice on the Internet that sounds like a solicitation to participate could bring your campaign under New York State jurisdiction, whether that was your intent or not.

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities.

Diluted Donations

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Hair of the Dog Cause Marketing

Cause Related Marketing

Texting or updating your Facebook status, posting to Twitter or even talking on the phones while driving is at least as dangerous as drunk driving, according to research from Professor David Lee Strayer at University of Utah. An annual public awareness campaign from the National Organizations for Youth Safety is trying a hair of the dog remedy. The press release says that just the celebrity portion of the campaign has already generated 5 million messages via social networks.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

According to the Utah Department of Workforce Services the State has 4,101 police and sheriffs patrol officers and 2094 firefighters. While I doubt Utah’s number is as high as it is nationwide, if national averages hold, about twenty-six thousand Utahns are in the military.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

All this from a little charity not in New York or Los Angeles (or for that matter London or Tokyo) but in tiny Salt Lake City, Utah, founded and staffed largely by people from a state better known for its abundant natural beauty than abundant corporate sharpies.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. If this were a Komen campaign it would carry their trademarked version of the pink ribbon.

Paper 171

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. One final anecdote: 10 years ago this month the Winter Olympics were held in Utah. Leading up to its Feb.

The Art of Cause Marketing

Cause Related Marketing

The other featured cause marketing campaign using art is from a charity fundraiser that featured hand-made pottery bowls filled with soup. I like the intersection of art and cause marketing, but I think both campaigns could be profitably extended a little further.

Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

Cause Related Marketing

Many of my in-laws spent their formative years in and around Cedar Mountain in Southern Utah, where the devastation to the conifer forests due to pine beetles is widespread. You’ve probably heard the old joke whose punch line talks about “bringing a knife to a gunfight.”

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Location: Utah. Details: One Kentucky Fried Chicken location in Utah ran this promotion: Buy a HALF-GALLON of soda — with 800 calories from 56 spoonfuls of sugar — for $2.99 In 2011, I published a guest post and wrote a post on two campaigns that deserved a critical eye.

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

My Hearing Centers is a five-unit chain with locations in the Mountain West states of Idaho, Colorado, Utah, and Nevada. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Custom 154

3 ways fundraisers can slow the revolving door

Fundraising Coach

Capital Campaign: We’d finished a campaign but there was still campaign work like pledge reminders. Last week, I mentioned the new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising that is getting lots of press.

Utah 109

How Do They Get Away With It?

The Agitator

Two states, Utah and Mississippi, took disciplinary action – two fines and one consent agreement totaling $6,250! Should we mount a campaign to arm the regulators with more teeth?

Tampa 84