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Big Cause Marketing From a Small Business

Cause Related Marketing

Years ago Junior Achievement had one of the most cleared-eyed policy manuals on cause marketing I’ve ever come across. It was insightful, strictly ethical, thorough, and filled with good ideas. The programs and materials at Junior Achievement (JA) are strong.

Memorial Day Cause Marketing

Cause Related Marketing

It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died. It’s also fair game for cause marketing around military veterans and causes. Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. Regular readers know how much I love those big budget cause marketing campaigns.

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OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State!

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. Or what you have with your Facebook page and Twitter feed.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. Location: Utah.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

billion (sales) retail drug chain has passed the $50 million mark in donations to Children’s Miracle Network Hospitals, the sixth company among CMNH’s stable of sponsors to do so. And the cause does little if any major gifts fundraising or planned giving.

The Art of Cause Marketing

Cause Related Marketing

Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine. The prints start at $125 and range up to $445.

Corporate Partnerships & The Law: Contracts ??

Selfish Giving

The FAQ’s below were taken directly from the survey - although Karen and I modified some of the questions for the sake of clarity and completeness. It seems to describe the promotion the way we discussed it. Should we go ahead and sign it?

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Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’ve done the division and that amounts to an average of $1754.71

Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Over the next few months, Karen and I will be releasing a four-part series on the four key legal issues for which you requested guidance.

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Diluted Donations

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. On the lip of the pit they have a visitor’s center along with spotting scopes to look into the void and at the mining activity.