Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause.

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Did you run a campaign for Giving Tuesday last year? Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement? The post How to Market and Promote Your Nonprofit Giving Day appeared first on marketing for the modern nonprofit.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

We’ve identified four functions of social media that can supercharge campaigns, and that are simple to start right away. You can start the social media part of your campaign before the campaign has even launched. How are you using social media to promote your year-end campaign?

How to Use Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. How to create a new hashtag for an event, campaign, or program and get others to use it.

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

So how can nonprofits best use Instagram to promote their fundraising message? The only place for clickable links on Instagram is in your bio (unless you run Instagram ad campaigns). The post 5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram appeared first on JCSM.

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause.

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. How to create a new hashtag for an event, campaign, or program and get others to use it.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.

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#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. Twitter: We used a combination of tweets, promoted tweets, direct messages, and retweets to add 822 new followers to the client’s Twitter account over a 10 day period. Campaign Reach: 2,495,449. Twitter Campaigns.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation. promotions) look the same.

Kick-ass Kickstarter campaigns


Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. Nonprofit professionals simply just don’t have the historical data and knowledge they have for say, direct mail campaigns.

A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. It’s a fun campaign that just happens be on the wrong holiday. When you do 10 pushups and visit the campaign website and affirm that you did yours, CSX will donate a dollar to the Wounded Warrior Project. The campaign started Monday, May 20 2013 and runs through Wednesday, May 29. Today is Memorial Day 2013 in the United States.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

What Good Are Imprinted Promotional Items in Cause Campaigns?

Cause Related Marketing

Joanie Loves Tchotchkes It’s September and next month is National Breast Cancer Awareness Month, so magazines across the United States are filled with breast cancer goodies.The ad above is from Successful Promotions magazine, a kind of in-house organ/catalog from the Advertising Specialty Institute, a trade group for the advertising specialty industry.Successful Promotions frequently weighs in on. Tags: imprinted promotional items cause-related marketing

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

3 Surefire Ways to Use Twitter To Promote Your Organization

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With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign. 3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. .

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

"Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution. Campaigns and Programs Research Studies

‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

‘Seal’ campaigns defy easy categorization in cause marketing. Strictly speaking seal campaigns are a kind of licensing deal. If most cause marketing is a kind of partnership, seal campaigns are more like a business deal. But your seal campaign needn’t require a laboratory.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Would You Approve This Campaign?

The Agitator

Donate Life America , a nonprofit charged with developing and promoting organ donor education programs designed to motivate Americans to register as organ, eye and tissue donors, has seen a drop-off in the number of millennial donors.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place.

Do you need help planning a #GivingTuesday campaign?

J Campbell Social Marketing

I have designed this special #GivingTuesday Campaign Planning Package , just for nonprofits like yours! The deadline to start planning a successful #GivingTuesday campaign is FAST approaching. Will it take away from our annual fund or end-of-year giving campaigns?

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6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# Since 2007 this point-of-sale campaign has raised a whopping $8.4 The Baskin-Robbins promotion drives traffic to stores where local firefighters can collect donations and visit with the community.

Twitter Fundraising: Operation Smile's 140 Smiles Campaign


Recently, I came across (thru Twitter of course) a case of an organization that has moved far beyond these basic steps to develop a fully integrated, Twitter-based fundraising campaign from Operation Smile (@operationsmile on Twitter for those of you with Twitter accounts). To see the full campaign in action, visit [link]. What I find so interesting about this campaign is it is fully targeted to taking advantage of this social media tool in order to raise money.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Message Promotion Program: Hot Wheels Don’t Drink & Drive Key Chain.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. The old sitcom WKRP in Cincinnati , which was about a radio station, once activated a promotion by dropping live turkeys from a helicopter at Thanksgiving.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).

Eden Springs Promotion – You Judge

The Agitator

They’ve launched this promotion aimed at individuals who are using personal social net sites to raise money for their favourite causes and charities. I do like the idea of getting one’s brand associated with personal fundraising campaigns … this promotion accomplishes that. Here’s one for you cause marketers out there. Eden Springs supplies 416 million litres of water per year across sixteen European countries.

My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Further, I asked where are the marketing theories to give some guidance on whether a company that does multiple and coinciding cause marketing promotions, as this chain did, was right to combine them or was better to keep them separate and distinct.

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

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Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Because that’s the case, the paper icon campaign sort of feels like a bolt-on to an existing movie promotion.

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Cause Marketing Follow-Up on Gneral Mills' Win One Give One Promotion

Cause Related Marketing

General Mills is back with it’s Win One Give One promotion, “with,” as I wrote about the promotion back on May 18, 2011, “the item in question being a XO laptop computer.” This post is part of an occasional series whereby I take a second look at notable cause marketing promotions.