How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign! In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit.

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Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause.

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4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

We’ve identified four functions of social media that can supercharge campaigns, and that are simple to start right away. You can start the social media part of your campaign before the campaign has even launched. How are you using social media to promote your year-end campaign?

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Did you run a campaign for Giving Tuesday last year? Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement? The post How to Market and Promote Your Nonprofit Giving Day appeared first on marketing for the modern nonprofit.

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Once you have planned and launched your online fundraising campaign, what happens now? How do you revamp and rework your dying campaign to make it more successful? . Here are five common reasons that an online fundraising campaign may not be raising money like it should.

Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff

Fundraising Report Card

If you’ve ever run a GivingTuesday campaign before, then you know that there’s a whole lot more involved than merely setting up an online fundraising website for one day. Guest post by Candace Cody from CauseVox.

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause.

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

So how can nonprofits best use Instagram to promote their fundraising message? The only place for clickable links on Instagram is in your bio (unless you run Instagram ad campaigns). The post 5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram appeared first on JCSM.

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. How to create a new hashtag for an event, campaign, or program and get others to use it.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable.

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media. Tips for launching easy social campaigns. Giving Tuesday is just around the corner!

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.

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Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. Twitter: We used a combination of tweets, promoted tweets, direct messages, and retweets to add 822 new followers to the client’s Twitter account over a 10 day period. Campaign Reach: 2,495,449. Twitter Campaigns.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation. promotions) look the same.

Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

Kick-ass Kickstarter campaigns


Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. Nonprofit professionals simply just don’t have the historical data and knowledge they have for say, direct mail campaigns.

A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. It’s a fun campaign that just happens be on the wrong holiday. When you do 10 pushups and visit the campaign website and affirm that you did yours, CSX will donate a dollar to the Wounded Warrior Project. The campaign started Monday, May 20 2013 and runs through Wednesday, May 29. Today is Memorial Day 2013 in the United States.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

"Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution. Campaigns and Programs Research Studies

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

What Good Are Imprinted Promotional Items in Cause Campaigns?

Cause Related Marketing

Joanie Loves Tchotchkes It’s September and next month is National Breast Cancer Awareness Month, so magazines across the United States are filled with breast cancer goodies.The ad above is from Successful Promotions magazine, a kind of in-house organ/catalog from the Advertising Specialty Institute, a trade group for the advertising specialty industry.Successful Promotions frequently weighs in on. Tags: imprinted promotional items cause-related marketing

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign


On the other hand, emails sent from an organization may come across as spammy and be relegated to a “promotions” folder or tab. The post 5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign appeared first on MarketSmart.

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How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

3 Surefire Ways to Use Twitter To Promote Your Organization

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With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign. 3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. .

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion.

‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

‘Seal’ campaigns defy easy categorization in cause marketing. Strictly speaking seal campaigns are a kind of licensing deal. If most cause marketing is a kind of partnership, seal campaigns are more like a business deal. But your seal campaign needn’t require a laboratory.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?

#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

As the holiday season approaches, you’ll need to make sure your nonprofit is primed to host a successful #GivingTuesday campaign. Have your campaigns stayed within budget in the past? Many nonprofits are fueled by the funds raised through year-end fundraising campaigns.

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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# Since 2007 this point-of-sale campaign has raised a whopping $8.4 The Baskin-Robbins promotion drives traffic to stores where local firefighters can collect donations and visit with the community.

Do you need help planning a #GivingTuesday campaign?

J Campbell Social Marketing

I have designed this special #GivingTuesday Campaign Planning Package , just for nonprofits like yours! The deadline to start planning a successful #GivingTuesday campaign is FAST approaching. Will it take away from our annual fund or end-of-year giving campaigns?

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Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Thre are the usual suspects behind these disappointing results: everyday hassles that preclude making more healthy eating choices or increasing physical activity levels, the temptations of fast and convenient food outlets, and the lack of money to adequately promote the program.

Twitter Fundraising: Operation Smile's 140 Smiles Campaign


Recently, I came across (thru Twitter of course) a case of an organization that has moved far beyond these basic steps to develop a fully integrated, Twitter-based fundraising campaign from Operation Smile (@operationsmile on Twitter for those of you with Twitter accounts). To see the full campaign in action, visit [link]. What I find so interesting about this campaign is it is fully targeted to taking advantage of this social media tool in order to raise money.

The 8 Greatest Nonprofit Social Media Campaigns


Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? Try using hashtags to do this, and to allow the campaign to spread quickly. .