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Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

Cause Related Marketing

Many of my in-laws spent their formative years in and around Cedar Mountain in Southern Utah, where the devastation to the conifer forests due to pine beetles is widespread. Help Choose Outdoors sustain the outdoor experience for all Americans.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. And even in a digital age where newspapers in North America are basically ‘old media,’ getting a story in the paper nonetheless brings with it a measure of credibility that owned and bought media don’t have.