Get Attention With Your Next Multichannel Campaign
MAY 22, 2013
Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Even if you aren’t using a sophisticated email marketing tool, A/B testing is something you can and should do regularly.