Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Even if you aren’t using a sophisticated email marketing tool, A/B testing is something you can and should do regularly.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.

Trending Sources

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Check out my Master Class featuring a step-by-step guide to preparing for #GivingTuesday, some inspiring ideas and examples, and a Done-For-You Campaign Calendar to pull it all together quickly.). Enable text-to-give campaigns.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? .

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

J Campbell Social Marketing

Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. 5 Ways to Use Facebook Live In Your Next Fundraising Campaign from Julia Campbell – J Campbell Social Marketing.

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How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. These campaigns have the potential to raise huge sums of money in a short period of time. The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

Shifting from Campaign to Cause

SocialButterfly

“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. The job of a marketing agency is to produce results that impact the bottom line.”

4 Free Campaign Tools You're Probably Forgetting

EveryAction

Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach. nonprofit campaigns campaigns

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 3) Many cause marketers hated the KFC-Komen hook up a year ago.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. target, launch, dominate markets…). Campaigns are dry and emotionally detached.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. target, launch, dominate markets…). Campaigns are dry and emotionally detached.

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications And Campaigns Manager Waterkeepers Chesapeake. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Digital Campaigns Organizer Corporate Accountability International (Boston, MA).

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MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s Prahalad Online Cause-Related Marketing St. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns s the season of St.

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How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets. Cause-Related Marketing does a world of good.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns?

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

I begin many talks on social marketing and social media with the 5% solution. My point about the 5% solution is that while a 5% change in market share may send commercial marketing managers into ecstasy, in the public health and social change space 5% is usually seen as a beginning.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Content Strategy Director ; Senior Analyst, Digital ; Senior Digital Campaigner ; Social Media Manager—Moms Demand Action & Web Development Manager Everytown for Gun Safety (New York, NY).

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Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll I’ll tackle the question from the perspective of the nonprofit today, the agency on Tuesday and the sponsor next Thursday.NonprofitsIf your nonprofit is like most of your peers you probably put everybody who was even remotely connected to the project in a room and hash it out until everyone’s eyes bleed. However.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). This radical campaign moved me hugely, and motivated me to both tell my friends and family about it a nd learn more about TS.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Improve Your Email Campaigns

The Agitator

So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium

3 reasons to run an OPT-OUT campaign

iMarketSmart

I said you should run an OPT-OUT campaign. Not an opt-in campaign. The post 3 reasons to run an OPT-OUT campaign appeared first on MarketSmart |. Direct Marketing Fundraising Email Marketing nonprofit marketing tips

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. The Red Dress pin is a kind of icon campaign.

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Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Unfortunately, some cause marketing campaigns bombed this year.…

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. and it seems that’s a lesson that several current presidential campaigns still need to learn.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

I believe that these community and state efforts need better marketing of weight management. Increasing demand and supply for losing weight is the marketing challenge for public health programs at the local, state and national level. meet the demand the campaign is generating ).

Kick-ass Kickstarter campaigns

ImpactMax

Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

Creative Fundraising: The Groundhog Day Campaign

Kivi's Nonprofit Communications Blog

Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder.

Donate-Your-Kids Campaign Gets Attention

Getting Attention

So how timely that that I saw this Kids 4 Kars campaign first thing today. right-things, right-now) innovative awareness campaign to wake parents up to the negative impact use of devices while with their children can have on their children’s development. Kids4Kars will broadcast the campaign on air and online today, and hopes to reach over 50 million people. Not till donors submit the donation form are they hit with the true purpose of the Kids4Kars campaign.

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