What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Even if you aren’t using a sophisticated email marketing tool, A/B testing is something you can and should do regularly.

Trending Sources

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

How NOT to design the perfect fundraising campaign

iMarketSmart

Today I would like to discuss how NOT to design the perfect fundraising campaign. The post How NOT to design the perfect fundraising campaign appeared first on MarketSmart | .

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? .

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?

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How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. These campaigns have the potential to raise huge sums of money in a short period of time. The post How to Plan for and Execute a Successful Crowdfunding Campaign appeared first on J Campbell Social Marketing.

Shifting from Campaign to Cause

SocialButterfly

“The detached Don Drapers of the marketing world cannot simply rely on creating deep and lofty brand awareness campaigns any longer,” says cofounder and CEO of HubSpot Brian Halligan. The job of a marketing agency is to produce results that impact the bottom line.”

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

4 Free Campaign Tools You're Probably Forgetting

EveryAction

Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach. nonprofit campaigns campaigns

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s Prahalad Online Cause-Related Marketing St. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns s the season of St.

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Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets. Cause-Related Marketing does a world of good.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. But, although text giving has been around for years, many nonprofits still struggle to successfully include it in their campaigns. Abby Jarvis.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. target, launch, dominate markets…). Campaigns are dry and emotionally detached.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. target, launch, dominate markets…). Campaigns are dry and emotionally detached.

Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll I’ll tackle the question from the perspective of the nonprofit today, the agency on Tuesday and the sponsor next Thursday.NonprofitsIf your nonprofit is like most of your peers you probably put everybody who was even remotely connected to the project in a room and hash it out until everyone’s eyes bleed. However.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. The Red Dress pin is a kind of icon campaign.

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications And Campaigns Manager Waterkeepers Chesapeake. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Digital Campaigns Organizer Corporate Accountability International (Boston, MA).

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Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. I'd love to feature campaigns from other places. Jude, and the RED campaign.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns?

3 reasons to run an OPT-OUT campaign

iMarketSmart

I said you should run an OPT-OUT campaign. Not an opt-in campaign. The post 3 reasons to run an OPT-OUT campaign appeared first on MarketSmart |. Direct Marketing Fundraising Email Marketing nonprofit marketing tips

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Content Strategy Director ; Senior Analyst, Digital ; Senior Digital Campaigner ; Social Media Manager—Moms Demand Action & Web Development Manager Everytown for Gun Safety (New York, NY).

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Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). This radical campaign moved me hugely, and motivated me to both tell my friends and family about it a nd learn more about TS.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

I begin many talks on social marketing and social media with the 5% solution. My point about the 5% solution is that while a 5% change in market share may send commercial marketing managers into ecstasy, in the public health and social change space 5% is usually seen as a beginning.

What is a 'Replacement' Campaign in Cause-Related Marketing?

Cause Related Marketing

In commenting on Tuesday’s posting about the “Five Flavors of Cause-Related Marketing," Carolyn asks: “Can you give an example of a ‘replacement’ campaign?As

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign. Cause-Related Marketing does a world of good.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Unfortunately, some cause marketing campaigns bombed this year.…

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come.

Improve Your Email Campaigns

The Agitator

So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

I believe that these community and state efforts need better marketing of weight management. Increasing demand and supply for losing weight is the marketing challenge for public health programs at the local, state and national level. meet the demand the campaign is generating ).

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. and it seems that’s a lesson that several current presidential campaigns still need to learn.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. Unlike those hoary old name-a-brick fundraisers that have been a part of capital campaigns since time immemorial, the signed studs will almost certainly never be seen by the people who buy the home.