Getting Ahead at Your Nonprofit or Mission-Driven Company
Cause Related Marketing
JUNE 3, 2013
The research comes from the paper called “Status and the true believer: The impact of psychological contracts on social status attributions of friendship and influence,” published in the May 2013 issue of the Journal of Organization Science. In the past the way to get ahead was to be tall, have a strong handshake and a steady gaze, know the boss or the board well, and be in well-positioned in the company hierarchy. Cause-Related Marketing does a world of good.