Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The credit card machine had a coordinated paper surround that also promoted the campaign.

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Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

In other words, should these guidelines become law, any notice on the Internet that sounds like a solicitation to participate could bring your campaign under New York State jurisdiction, whether that was your intent or not.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. If this were a Komen campaign it would carry their trademarked version of the pink ribbon.

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