The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.

Nightmare Cause Marketing Scenario

Cause Related Marketing

Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.

Election Day Cause Marketing

Cause Related Marketing

But don’t blame the nation’s quick-serve restaurants, which took all kinds of cause marketing-style measures to encourage Americans to exercise their franchise. This isn’t cause marketing in the way we usually think about it. Cause-Related Marketing does a world of good.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 5) Two other faux cause marketing ads caught my eye, too.

B2B Cause Marketing

Cause Related Marketing

As I often say in this space, most cause marketing is undertaken by companies that face the consumer. This is plainly a case of B2B cause marketing. Jude, do a Facebook like campaign? Jude is a big cause marketing brand.

Innovation in Cause Marketing

Cause Related Marketing

I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns.

‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

‘Seal’ campaigns defy easy categorization in cause marketing. Strictly speaking seal campaigns are a kind of licensing deal. If most cause marketing is a kind of partnership, seal campaigns are more like a business deal.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Cause Marketing Your Why

Cause Related Marketing

Mind you, few cause marketers are as unsentimental as I am. Across the nearly 1,000 posts in the Cause Marketing Blog, I’m almost always the one that supports cause marketing for the causes. Cause-Related Marketing does a world of good.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Because if you were a good operator in disrespected sector, one way to get past public cynicism would be to align with a cause that prospective customers could care about. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good.

My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell's

Cause Marketing and Millennials

Cause Related Marketing

In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good.

Activating Cause Marketing on Packaging

Cause Related Marketing

On July 20, 2012 in a post on cause marketing activated on packaging I wrote this: “Regular readers know how much I like activating cause marketing on packaging. It is these two groups that cause marketing on packaging ought to be aimed at.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. The campaign is activated via in-store promotional materials and public relations. The campaign is activated via PR, notably through interviews with the lovely Miss Hassan.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. In the past we’ve talked about gamified cause marketing, which can take several approaches. Cause-Related Marketing does a world of good.

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Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Even if, like me, you think that Instagram’s price was frothier than a berry smoothie at McDonald’s, you have to admit that the tech sector is building companies differently than everyone else, and this may hold some lessons for cause marketers. Groupon started as a way to mobilize causes. Where’s the application for cause marketers? Internet companies are like cause marketing campaigns in the sense that you really are selling fluff, air, and good feelings.

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Cause Marketing State Parks

Cause Related Marketing

Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Not all cause marketing means to have you purchase something right now.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. Certainly, these can be elements of cause marketing.

Bounceback Cause Marketing

Cause Related Marketing

Cause marketing sponsors might have several reasons for engaging in cause marketing including boosting sales, building brand, and bolstering PR, among others. One of those goals might also be to give customers a good reason to come back after supporting a cause.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Confirmation bias leads to bad science and bad cause marketing. They Don’t Stay With a Campaign Long Enough.

Cause Marketing in Nigeria

Cause Related Marketing

I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Many get involved in causes that the top management feel good about without any strategic consideration.

Cause Marketing Google Glass

Cause Related Marketing

Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. Cause-Related Marketing does a world of good.

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Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai.

50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts. He also has cause marketing bona fides.

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market. Cause-Related Marketing does a world of good.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Most cause marketing dollars go to wherever a cause’s board and staff think the money is best spent.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships.

Cause Marketing Valentine's Day

Cause Related Marketing

Yeah, but isn’t the cause marketing component just a way to pay off the joke? Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

The Cause Marketing Script

Cause Related Marketing

I contend that there is also a script in cause marketing. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. cause marketing expert cause marketing schema Procter and Gamble Ronald K. Current theory from Professor Ronald K.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Unfortunately, some cause marketing campaigns bombed this year.…

Picking Your Cause Marketing Partner

Cause Related Marketing

So how should a corporate sponsor go about sniffing out a cause marketing partner? One is that you should pick causes that have some sort of link to your business. Instead, it will seem like 'cause-nitive dissonance' and they’ll just ignore it.

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

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Millennials and Cause Marketing

Cause Related Marketing

Gen-Y, as they are also called, is a huge generation important to both marketers and nonprofits. With regard to Millennials I’d turn that around and say, “no marketer ever went broke making young people feel empowered.” If your target market includes Millennials, you should play to that. Cause-Related Marketing does a world of good. Millennials Gen Y cause marketing

Failing Faster in Cause Marketing

Cause Related Marketing

Back in 2007 and 2008 Hamburger Helper ran a fun cause marketing promotion called My Hometown Helper that I don’t remember at all. In fact, there’s nothing about it at www.myhometownhelper.com, the campaign’s old website. Cause-Related Marketing does a world of good.

Cause Marketing Post #600

Cause Related Marketing

Every day my RSS reader sends me a fat email with all the day’s listings of the word cause marketing. I see cause marketing campaigns advertised on TV, in magazines, or Facebook and the myriad other social media. Cause-Related Marketing does a world of good.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Memorial Day is a federal holiday, but also a day to do a little cause marketing. CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. It’s a fun campaign that just happens be on the wrong holiday. When you do 10 pushups and visit the campaign website and affirm that you did yours, CSX will donate a dollar to the Wounded Warrior Project.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. Cause-Related Marketing does a world of good.

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